Blog
Practical insights on AI, writing, and content strategy
Recommended sequence for "Traffic Pool": To create traffic, start with excellence
In my impression, the product managers, marketing planners, and people responsible for user operations in every company are always very busy - they are busy racing against time, busy dealing with customers, busy chasing orders and performance, and at the same time, they are also busy learning all kinds of novel digital marketing knowledge and technologies in this fiercely competitive era. Following the previously popular "Growth Hacking" theory, a new set of marketing thinking called "Traffic...
Entrepreneurs’ business thinking and product thinking: Pay attention to super users, but also segment monopolies
I still remember that in the early morning of October 28, 2018, I rushed to the National Taiwan University Conference Center in the public house to listen to the "Business Thinking and Product Thinking of Entrepreneurs" course by teacher MJ Lin. I am really happy to see old friends such as Teacher Breathing Cat, Teacher Shary, Teacher Haoyun, Teacher Meifen, Teacher Chengxiang, Junhua and Dr. Chengyi also come to study together. It was just after nine o'clock in the morning, and the entire co...
Exclusive interview with Hansheng Radio's "FB News" program: Writing coach Vista teaches you to use ChatGPT to write engaging sales copy
I still remember that on the morning of August 10, 2023, I was invited to Hansheng Radio Station to be interviewed by Li Jiming, the host of the "FB News" program. This is my second time on Brother Li's show. I still remember that the last time I came to share with my audience friends "Copywriting Power is Your Super Power" that I published in October 2022. I am honored to have this opportunity to share with you my new book "The 1-Minute Amazing ChatGPT Hot Copywriting Bible".
How to use AI tools to quickly summarize and organize lecture content
Benjamin Franklin, the founding father of the United States, once said: "If every man and woman spent four hours a day doing meaningful work, the productivity of those labor forces would be enough to ensure a comfortable and comfortable life." Everyone knows that "time is money", and now with the help of AI tools, we will be able to improve our work efficiency. If you can use the saved time and energy to do "meaningful work", that would be even better! Have you ever seen the online lecture I ...
I read "Mindset to Win": In the pursuit of excellence, please build in a growth mindset
The weather was not good yesterday evening, with a few drops of rain floating in the sky from time to time. Sitting in a convenience store, sipping coffee and looking at the hurried people outside the window, it feels like you are outside the action and has a different feeling. This is a scenery that can often be seen in the city, but you have a different understanding every time you look at it. In this busy and utilitarian society, everyone wants to become a super individual, but they don’t ...
I watch "Technology Choice": Think carefully about fairness, risk and autonomy, and embrace an infinite future
For a person who once worked in the Internet industry and media circles and now makes a living as a consultant and corporate training, it seems to be an ordinary thing to be immersed in the atmosphere created by various technological forces every day. But I am not a supporter of "technological omnipotence". Even if the revolutionary trend driven by cutting-edge technologies such as artificial intelligence, robots and the Internet of Things is so magnificent, I can skillfully apply certain ski...
Tsutaya Bookstore taught me user management: attach importance to retention and provide value and status for super users
Someone once asked me, how many new books do I read in a month? I've never kept an official count because I sometimes buy (or receive) several new books in a day, but I imagine the number is in the dozens. As a book lover, it seems normal to visit bookstores of all sizes. As a result, I was often "captured" by netizens at Eslite Bookstore, and I also visited Japanese bookstores such as Tsutaya Bookstore and Kinokuniya Bookstore. This time I am very happy to have the opportunity to co-organize...
Building a personal brand starts with inventory of resources and precise positioning
Why is it that when we see the mermaid goddess, we immediately think of Starbucks, and when we see the golden arches, we also think of McDonald’s? To put it bluntly, this is the concrete presentation of brand image and value! So, what do you want others to think of when they see you or think of you? ──Are you a professional with specialized knowledge? Or a sincere and enthusiastic good partner? When it comes to personal branding, I believe everyone is familiar with it. You can think of it as ...
Do you want to build a personal brand? You can start by running a blog
According to a survey by foreign media, there are more than 1.6 billion websites in the world, of which more than 500 million are blogs, and there are more than two million blog posts every day. It is obvious that blogs have not declined due to the rise of social media such as Facebook and Instagram. In my opinion, running a blog has several obvious advantages, which are especially worthy of reference by friends who want to build a personal brand: The first advantage is that running a blog gi...
Don’t ask what ChatGPT can do for you, ask what you want it to do for you
Some friends may know that I have successively given lectures on AI writing and marketing at TeSA and City State Group. In addition to the job issue that everyone is concerned about, many friends are also curious about "what ChatGPT can do." So, let me talk to you today! The premise for using ChatGPT correctly, in a nutshell, is actually the following passage: Don’t ask what ChatGPT can do for you, but ask what you hope it can do for you?
Find your keywords: Use AI to hone the core elements of your personal brand
When it comes to "keywords", what do you think of? 根据维基百科的定义，关键字（Keyword）原指媒体在建立索引时使用的词汇。 It originally came from library science and is used to help people quickly search and locate information. For example, we can use book titles, subtitles or author names as keywords to search for information in the library. Nowadays, not only in the field of book retrieval, the core logic behind search engines such as Google, Baidu or Bing is also keyword search.
"Focus on 20% High-Intensity Work: Learn to "Pick Work to Do" and Get Maximum Results in the Minimum Time" Recommended Preface: Say goodbye to perfectionism and become a high-density worker
Because I have worked in the Internet industry and media circles in the past, I have become accustomed to the fast pace of work, and I have unconsciously developed a high dependence on speed and efficiency. When I was young, I always thought that being able to successfully complete various tasks assigned by the boss was a sign of "taking responsibility". But after things changed and I learned to self-examine, I discovered that if I was too obsessed with the results of doing things well, I wou...
Input thinking vs. output thinking: Which one should you choose?
Recently, I have been planning a new course for my own brand and started collecting a lot of information. But when I came back to my senses and looked at the dense information on the screen, I couldn't help but burst into laughter, and I recalled many past events. I still remember that when I worked for a magazine in the past, I adhered to the highest guiding principle of "reading for customers". Whenever I wanted to plan a new cover story or feature, I would always turn on the computer and s...
Should I take certification? Only with strength can you move forward in the workplace unimpeded
This article was originally published in "Cool Youth Speaks @Cheers" Facebook has long been not only a place for socializing, but also a multi-faceted information exchange platform. For example, some people use it to buy goods in groups, or as a channel to find jobs, career consultations, or make connections, etc. One day, I suddenly received a message. "Would you recommend this digital marketing certification exam? Because I want to take it, but I feel like I don't have enough time." A young...
"Slow down for a second" philosophy: pursue a rhythm that is both fast and slow
There was a time when we had to swipe our phones while taking a ride or eating. Even in a movie theater where we couldn't see our hands, we had to rush to reply to our friends' LINE messages in the dark. Therefore, "distraction" is no longer a negative word. Under this universal phenomenon, "multitasking" or "multitasking" are just right. But, ask yourself, is this really the way we want to live? Needless to say, everyone knows that we live in a rapidly changing era of action. Whether studyin...