Blog
Practical insights on AI, writing, and content strategy
I watched "One Click to Profit": Catch the train of the sharing economy era and expand your multifaceted life
Monetize with one click. When I mention the book "One Click to Profit: Exploring New Business Opportunities in the Sharing Economy Era and 300 Tips to Turn Knowledge, Skills, and Items into Gold", it is actually an interesting coincidence in itself. I was browsing in a bookstore one day. I originally wanted to find some books on economics, but unexpectedly my attention was attracted by this sharp title next to me. Speaking of "One-Click Profit: Exploring New Business Opportunities in the Shar...
Recommended Preface to "77 Copywriting Promotion Tips That Will Make People Buy Finger-Chopping": Copywriting is a spiritual journey
Well, what is copywriting? How is it different from ordinary articles? If you have students who have taken my copywriting class, you will definitely know that copywriting is not just about writing, but also a spiritual journey. In other words, successful copywriting will comprehensively reflect all your experience and professional knowledge, and at the same time help you process this information and convey it to the target audience (TA, Target Audience) for the purpose of selling products or ...
Recommended Preface to "Efficient Reading Methods for High Earners": Enriching life starts with savoring the fragrance of books
Friends who know me know that I am a bookworm who loves books. Not only do I like to read books, but I also read them quite quickly. I am also happy to recommend good books to my relatives and friends through my own website and the "I Love Writing Notes" Facebook group. I once estimated that it would only take me 5 to 10 minutes to read a typical business management book. Because of my extensive experience in reading books, I am confident that I can quickly extract the ideas and knowledge fro...
I read "Knowledge Compound Interest: Strategies for Monetizing Content and Building an Expert Personal Brand": Building a personal brand starts with effective output.
Friends who know me may know that I have written many books in the past and also offered online courses on content power and personal branding on online teaching platforms. In recent years, I have been teaching courses on copywriting, content marketing, and personal branding at many private enterprises, government agencies, and universities in the two places. As a lecturer who specializes in writing and marketing, I not only understand everyone’s urgent need for content production and marketi...
"Test Tools: 21 Thinking Tools to Effectively Master Planning and Ideation" Recommended Preface: A good book that can stand the test of time
If you are an advertising marketer, or your work is related to marketing or planning, you not only have to follow the latest technological trends and consumer trends, but you also often need to read a large number of classics and reference books. Having said that, because the pulse of the times is so fast, advertising and marketing technology and mentality also need to keep pace with the times. Therefore, the publication speed of many books and periodicals simply cannot keep up with the times...
Make AI a thinking partner, not just a machine that produces answers
This morning, I saw teacher Zhang Junhong’s message in the “I Love Writing Notes” Facebook group. These words left a deep impression on me. He said: Do simple things by yourself, come up with a framework and context for complex things and let AI do it, so that everything will become simpler.  Yes! Over the past two years, I believe everyone has seen the capabilities of AI, but the question is how do we ask questions? In the age of AI, questions are more important than answers. In this era...
A cruel watershed in the AI era: Why has the income of 95% of freelance workers been cut in half, while the income of 5% has doubled?
When “not bad” becomes the new standard: AI is rewriting the rules of the game as we know it Three months ago, after a content marketing seminar held for professionals, I met a young copywriter with red eyes. She told me: "Teacher Vista, I have spent two years honing my copywriting skills, but now customers say that using ChatGPT can generate similar content in just three minutes. They asked me: Why do I still have to pay the original price? Can I get a discount?" I saw her expression, a litt...
AI browser revolution drives digital marketing reshuffle
This article was originally published in the Economic Daily. When you open your browser again, do you feel that it has transformed from a simple search page tool into an intelligent partner? As the time series is about to enter 2026, digital marketing will usher in three core changes: optimization logic transformation, process automation dominance, and dual pressures on credibility and privacy. If professionals do not upgrade immediately, they will be left behind by the times. The core innova...
A cruel watershed in the AI era: Why has the income of 95% of freelance workers been cut in half, while the income of 5% has doubled?
After the advent of AI, case revenue on the Upwork platform dropped significantly. The ones who were hardest hit were actually those professionals with the highest quotations and the strongest abilities. This isn’t a tech panic, it’s a reality that’s happening right now. In this dimensionality reduction competition, some people still find a way to break through. This article provides an in-depth analysis of how AI is reshaping the freelance job market. More importantly, it analyzes what worke...
Build your private board of directors: let growth no longer be lonely or blind
In this era where the speed is almost suffocating, career paths are no longer straight and are diverse. AI has changed the nature of work, and the market prospects have become unclear; and each of us is like a set of software that must update itself from time to time. But the reality is that it is often difficult to upgrade alone. If we want to complete self-renewal, we need a system and method. Behind everyone's growth, there is a group of people who shape your views and promote your actions.
Sales no longer rely on luck: revealing the growth rules of "The Model" of Japanese B2B
Thanks to Taisa Hsu for hosting an online reading group called "Re-Understanding "The Model" - The Secret of Japanese-style B2B Growth", which inspired me. When Yasutaka Fukuda was first assigned to work at Salesforce's U.S. headquarters, he discovered something that completely overturned his perception - it turned out that when doing business in the United States, there was no need to meet customers at all.
Give me 29 minutes and I’ll teach you how to make $1 million: field notes on starting a business from scratch
Introduction: The distance from passion to structure Many people want to start a business, but they often misunderstand the starting point. We are used to thinking of starting a business as an adventure—taking our blood, ideas, and courage into the market with all our might, hoping for a miracle to come. However, the reality is closer to a long-distance race. Real success depends not on inspiration, but on structure; not on luck, but on rhythm.
Don’t let your efforts be forgotten, skillfully use AI to create a second brain for your career
Recently, I often go to universities and colleges to share with companies. In addition to introducing various useful AI tools, I also encourage everyone to make good use of this power of information to build your second brain. Have you saved your efforts in a file? Now, please think back to the past month: Where are the records of the projects and tasks you completed? How do you preserve the new knowledge and skills you learn? Are your inspirations from the session recorded? And have your gro...
In addition to being fast, AI note-taking is also a secret weapon that helps you build long-term advantages.
I have loved writing notes since I was a child, and I guess it was the subtle influence of my father. To me, notes are not just a loose-leaf notebook and a few colored pens, but also a mark of life. Many of my friends may be like me. They will carefully note down the key points of meetings, copy down the wise words of teachers or supervisors, and then flip through these notes at the weekend, trying to find inspiration from them. Do you believe that as long as you are diligent in recording, yo...
Recommended sequence for "Traffic Pool": To create traffic, start with excellence
In my impression, the product managers, marketing planners, and people responsible for user operations in every company are always very busy - they are busy racing against time, busy dealing with customers, busy chasing orders and performance, and at the same time, they are also busy learning all kinds of novel digital marketing knowledge and technologies in this fiercely competitive era. Following the previously popular "Growth Hacking" theory, a new set of marketing thinking called "Traffic...