Blog
Practical insights on AI, writing, and content strategy
The power of "not telling": Huang Tingjian's eternal silence brings inspiration to the AI era
In this era where everyone can speak and AI can write more and more every day, silence has become increasingly rare and precious. A poem by Huang Tingjian, a great writer in the Song Dynasty: "A thousand words are worth speaking in silence", which is not only the rhetorical wisdom of the ancients, but also the way of cultivating the mind of the contemporary workplace and creators. From the multiple perspectives of a university lecturer, writer and corporate consultant, I deeply analyze the va...
AI is not your master, but a deputy of inspiration: inspiration from Mo Yan’s use of AI to write poems
Recently, Nobel Prize winner Mo Yan shared several experiences of his encounters with AI, which resonated deeply with me. As a lecturer and author who has long been concerned about the development of generative AI, I not only feel cordial to Mo Yan's sharing, but also feel that it is a microcosm of the collision between literature and technology of the era. His words: "You have to let him be your assistant, not your master" resonated with me.
Not Sacrifice, but Fulfillment: To Every Working Mother Who Writes Life with Love - Thoughts after reading Qiu Meizhen's "Things Working Mothers Learn"
When motherhood and career collide, how should we define success? My friend Qiu Meizhen uses the moving book "Things Working Moms Learn" to sincerely describe the life transition from editor-in-chief to full-time mother, and then back to the workplace. She does not take pride in sacrifice, but takes companionship as strength; she does not teach you how to "be a good mother", but invites you to explore "how to become a more complete self." This article is not only Vista’s tribute to her friend...
I read "Write a magical note every day, and 90% of your wishes will come true!" 》: A sticky note every day, your dream will automatically navigate!
Have you ever been stuck and not sure where to go next? Jin Sakashita's book "Write a magical note every day, and 90% of your wishes will come true!" 》 is not only a self-growth tool book, but also a sticker revolution about awareness, action and transformation. Just write a sticky note every day and put "What I want to do" on the wall, and your brain will begin to navigate for you, turning your subconscious into a propeller in life. This reading experience is based on actual experiments and ...
I read "The last time we met, we only talked about joy"
In the storm of life, can we still learn to smile? This book "The Last Encounter, We Only Talk About Joy" written by the Dalai Lama and Archbishop Tutu is not only a conversation, but also an invitation to the soul after going through suffering. They did not avoid the reality of exile, oppression and death, but in each other's company and humor, they found the most precious gift of mankind - joy. This book tells us: Joy is not escape, but a kind of practice; it is not external pursuit, but in...
The American Adventure of Little Goldfish: From Hunter Games to Newsletter Creation Inspiration
Little Goldfish takes you into the wonderful world of the American Kit Creators Annual Conference! In this closed-door sharing session in Taipei, she shared with humor and enthusiasm how to stand out among 400 people, get on the main stage, and create an e-newsletter questionnaire with Youyou Mommy that directly addresses the audience's pain points. From the social strategy of "Hunter Game" to the inspiration of Darrell's flipped business model, Little Goldfish uses real cases to ignite creat...
Promise under the stars
In this letter to my late friend Brian, I look back on my youthful years at the Institute of Industrial Engineering at National Taiwan University, and I am grateful for his gentle encouragement, “You should go for a PhD,” which has now become the guiding light for me to step into the academic world. Many years later, when I finally became a doctoral candidate, under the vast starry sky, I wanted to say to him: "I did not let you down." This is a letter about longing, gratitude and unfulfilled...
"Using AI to create amateur influence: 24 practical lessons illustrating business positioning, content strategy and AI application" Recommended preface: Create bravely, turn with pragmatism
This is an affectionate recommendation preface written by Shih Hsin University lecturer Zheng Weiquan (Vista), which kicks off Penny's new book "Using AI to Create Amateur Influence". Vista not only witnessed how Penny rose from an amateur to the peak of knowledge creators, but also admired her interpretation of the AI wave from a humanistic perspective, translating life experience into practical strategies. This recommended preface not only highlights the highlights of the book, but also m...
Food marketing, making good use of AI to tell stories
🚀 This article was originally published in "Economic Daily" In 2025, many marketers will begin to embrace AI. Especially for the food industry, it is not just a technological upgrade, but a revolution about speed, senses and cultural understanding. Food marketing is not just about promoting products, it is also about taste imagination, a temptation woven together by vision and language. Today, generative AI allows such temptation to enter a new stage of real-time production and mass customiz...
Make good use of OGSTM strategy tools to build an action blueprint
In an era of turbulent global situations, companies are facing unprecedented challenges and transformation pressure. "Economic Daily" columnist Zheng Weiquan introduces a set of practical and systematic strategic tools-OGSTM. This five-step model consisting of Objective, Goal, Strategy, Tactics and Measurement can help companies clearly set directions, break down action plans layer by layer, and build a bridge between horizontal dialogue and vertical consensus. Through specific case analysis,...
Brand story must resonate
Many people think that a brand story must have ups and downs and be full of dramatic tension to be moving. In fact, what can really touch people's hearts is a narrative that can resonate. This column is written by Zheng Weiquan, the author of "Create a Personal Brand and Monetize Without Writing Programs". He shares five practical steps to teach you how to tell stories from the audience's perspective and with a sincere tone, so that brand narrative is no longer just a stack of information, bu...
Building brand influence in the digital era: A guide to the AI-driven content marketing revolution
Foreword: When Brands Meet Challenges in the AI Era In recent years, I have often seen scenes like this: business owners anxiously discussing how to remain competitive in the digital wave. Their confusion is very real - millions of pieces of content compete for users' attention online every day, traditional marketing methods seem to be increasingly ineffective, and emerging AI technology makes people feel both excited and overwhelmed. As an AI-empowered coach and corporate consultant who ha...
How to make your life better? The intersection of three circles is the true wealth of life
When people ask me: "Vista, how do you combine what you like, what you are good at, and what you are paid to do into one?" I often say: This is not something that can happen overnight, but a long-term layout and coordination. The reason why I can gradually get closer to this ideal intersection actually relies on three keys: the good use of AI tools, continuous professional improvement, and active training in life choices.
NotebookLM Evolution Guide: From note-taking tool to voice learning coach, build your AI smart studio
With the increasing maturity of artificial intelligence technology, note-taking tools are no longer just containers for information storage, but have become powerful engines for knowledge exploration and learning advancement. NotebookLM launched by Google is fully driven by the Gemini 2.5 Pro model and has officially entered a new stage of multi-language, multi-modal understanding and speech output. This note-taking revolution has not only changed the usage habits of researchers, knowledge wo...
The story of life is the best briefing - five insights I gained from reading "Please Start Telling Your Story"
You don’t need to be a professional writer or be on the TED stage. You just need to have the courage and willingness to start. From chatting with friends, from the opening remarks of an interview, from behind a post, tell those stories that you thought no one would care about - because maybe that is the resonance that someone has been waiting a lifetime to finally hear.