Blog
Practical insights on AI, writing, and content strategy
Grow influence in relationships: Learn the secrets of creating loyal fans from "Reader" Zheng Junde
In this era where everyone can start classes and run communities, we think that true fans are formed by stacking algorithms and traffic. However, Zheng Junde, the founder of the "Reader" community, has used his actions for more than ten years to prove that true fans are cultivated by "trust." Attending his lecture "Creating your own dedicated fans in the era of large communities" at the Chinese Teachers and Friends Association, I saw a gentler and longer-term business philosophy: content is n...
I read "Key Thinking Power": Learn to think cleanly, and life will naturally become simpler
In an era of information explosion and rampant anxiety, we think that thinking means thinking non-stop. In fact, overthinking often leads to anxiety and decision fatigue. Darius Frew reminds us in "Critical Thinking": Real thinking is not to fill up with thoughts, but to delete noise. This book made me re-understand the nature of thinking - not speed, but clarity; not more, but accuracy. When we learn to let our brains return to being collaborators rather than adversaries, we can focus on the...
I watched "DEALS Trading Power": Understand the underlying logic of the business world and learn to use economic thinking to design a winner's transaction structure
"DEALS Trading Power" is a classic course jointly created by professors from Harvard and Stanford University in the United States to help you re-understand business transactions from an economics perspective. Through real cases such as mergers and acquisitions, licensing, cooperation and disputes, the book reveals the logic behind transactions: how to deal with information asymmetry, prevent moral hazard, design incentive mechanisms and exit clauses. The author contends that the real trading ...
I watched "Learning to Think Innovatively from Steve Jobs": When Innovation Becomes a Lifestyle
"Learning to Think Innovatively with Steve Jobs" is not just a book about creativity, but a journey of learning to "see the world" again. In a concise and smooth writing style, author Carman Gallo breaks down how Steve Jobs used seven major mental methods - passion, vision, cross-border thinking, customer dreams, simple design, ultimate experience and storytelling - to create an innovative culture that changed the times. This book makes people understand that innovation is not a patent for ge...
Master the core elements of personal branding: from authenticity to value, create your influence blueprint
In this era where everyone has a voice, personal branding is no longer just the preserve of celebrities or entrepreneurs, but a must-have competitiveness for every professional. This article takes the four core elements of "authenticity, emotional connection, value output and community connection" as the main axis, and combines many years of consulting and teaching practice to provide an in-depth analysis of how to start from the story, build trust, and then continue to output value through v...
Re-read "The Pyramid Principle" with AI thinking: A thinking guide for professionals in the intelligent era
In the AI era, the way of communication and expression is undergoing profound changes. Traditional communication is mainly the exchange of information between people, but now we need to face two different communication objects, humans and AI systems at the same time. This change not only affects what and how we express, but more importantly changes our understanding of effective communication. The clear, logical and structured expression emphasized in the book "The Pyramid Principle" has ga...
A powerful tool for academic writing: UPDF allows me to breathe freely in the world of knowledge
Although PDF is the most common and stable file format in the world, it often gives me a contradictory feeling of being both familiar and unfamiliar. Until I met UPDF, which is a comprehensive PDF tool that combines nearly a hundred functions such as AI, editing, annotation, OCR, file comparison and format conversion. It is more than just a software, it is more like an invisible research assistant, silently helping me organize the originally chaotic files, turning tediousness into efficiency,...
Collaborate with AI to write an exciting article full of useful information!
In response to the great Mr. Bai Xiong’s report on [2025 Taiwan Artificial Intelligence Annual Conference], I also contributed an article, so I asked Mr. Bai Xiong, what kind of article do you want to read more? The great teacher Bai Xiong gave two key points: 1. Avoid AI illusions. 2. No matter whether you are writing, drawings or movies, you don’t want the heavy plastic feel of AI.
[Content Marketing Frontier] Build Taiwan’s AI Competitiveness ─ Participate in the 2025 Taiwan Artificial Intelligence Annual Conference
To register, please click here: 2025 Taiwan Artificial Intelligence Annual Conference. As various types of LLM models and generative AI services have mushroomed this year, I believe everyone has been dazzled by it, and some may have spent a lot of money to try them one by one to find out their new opportunities in the Gen AI era.
"Turn AI into your second brain" Lecture experience
In this lecture on "Turning AI into Your Second Brain", the concepts given by Teacher Zheng are very useful for both full-time students and professionals. The teacher mentioned that in the era of AI, the most important thing is thinking. Everyone can easily create a free social account, express themselves freely, and create a personal brand at the same time. We are surrounded by countless messages every day, such as articles, videos, conversations, and news, but most people just pass by them ...
From book promotion to building an ecosystem of loyal fans: Pat Flynn’s all-round funnel marketing
For his new book "Lean Learning," Pat Flynn conducted a two-year full-funnel experiment: He focused on the sales page (Landing Page) endorsed by Seth Godin, and then through four levels of book purchase rewards, 10 mini-lessons, and a 30-day check-in challenge, he guided readers step by step from buying the book to joining the email list, to creating a podcast tour and community co-creation, and finally accumulated loyal fans and long-tail revenue. This article provides an in-depth breakdown ...
Build personal brand power and refresh corporate image
🚀 This article was originally published in Economic Daily Do office workers need to build a personal brand? More and more companies have begun to encourage employees to build personal brands and closely link their own expertise with company values. Especially today with the rapid development of AI and new media, professionals can not only create a more competitive career path for themselves, but also inject vitality and trust into corporate brands, creating win-win value.
From "most likely to be replaced by AI" to leading the charge against the trend: AI-driven customer service industry innovation
The AI wave is sweeping across all walks of life, and the customer service outsourcing industry is regarded as one of the first areas to be impacted. However, Huang Shijun, chairman of Chengxi Information, chose to face the challenge head-on, using practical actions such as recruiting robots, interview simulations, training AI and quality control automation to lead the team from "the edge of being replaced" to "digital transformation model". On July 23, Chairman Huang Shijun shared brillian...
From advertising philosophy to flywheel effect: an AI-driven marketing revolution
When AI is no longer just a tool, but a driving force in reshaping marketing logic and organizational culture, how should we reposition ourselves and our brand? On July 23, I attended the [AI Driven × Sustainable Innovation] Industry Trend Lecture. The speaker, Yi Wenmei, was not teaching us how to use AI for advertising, but leading us to think deeply: "What kind of marketers should we be in the AI era?" From the philosophical advertising value to the three-layer theory of brand, AI The doub...
When good intentions encounter a tariff storm: How can public welfare organizations stand firm in the face of economic adversity?
When the global trade war resumes and U.S. President Trump promotes the "reciprocal tariff" policy, it is not just the front-line export industries that will be the first to suffer the cold winter, but also Taiwanese charity organizations that rely on the support of small donations and small and medium-sized enterprises. From the perspective of communication, combined with the observation of front-line public welfare practices, I deeply explore how public welfare can reverse narrative strateg...