Blog
Practical insights on AI, writing, and content strategy
Dismantling the sales skills of public courses: first making the target audience addicted is the best marketing
Mr. Elton, who teaches text sales, shared the topic of "addictive marketing" at the professional lecturer gathering this afternoon with the lecturers and friends attending the meeting on how to effectively sell courses. In today's sharing activity, he mentioned three methods, namely: 2. Preparation: Evolve the law to make yourself a trustworthy expert. 4. Strategy: Redefine the market and create undiscovered needs. 6. Experience: Don’t fall in love with your students, but make them fall in lo...
Unraveling the secret of high-priced public courses: solve students’ problems first, then increase lecturers’ profits
At today's professional lecturer gathering, Teacher Hala shared the secret of how to sell high-priced public courses with the lecturers and friends present. He spoke out from his own experience and generously shared how he was able to offer a course at the same price as a star-level lecturer (this year's story class is priced at NT$32,000), even though he has neither taken any in-house training courses nor joined any lecturer's training group. How is this done? My first class was an open clas...
Li Qizhong, founder of "Da Zhi": Print media should present a solid "sense of weight" instead of just providing rich information
The seat of Li Chizhong (right) is filled with books, newspapers and magazines. It is hard to imagine that he is a senior Internet person. On the left is Chen Qiliang, Chairman of the Taiwan User Experience Design Association who is also visiting this time (Photo source: Deng Wenhua) This article is reproduced from the MIX 2018 Innovation Design Annual Conference, and the author is Deng Wenhua. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. [Why are we reprin...
Unveil the mystery of blogger marketing and beware of five common myths: Only by stopping to read and listen before collaborating can you create a win-win and mutually prosperous situation.
Long before the rise of YouTuber trends, using popular bloggers to recommend their own products or services to netizens was already one of the content marketing methods often used by small and medium-sized enterprises. Through the recommendations of "Internet celebrities", the marketing effect on specific groups can sometimes be compared with that of big-name film and television stars. But in the face of so many bloggers, how do bosses carefully choose the right ones to work with? Lan Junpeng...
American IDEA Award judge Li Shenghong generously reveals his unique design mentality: What the heart cares about is far more than what the eyes see.
Li Shenghong is a member of the American International Design Excellence Award (IDEA) jury and the only Asian among them (the person on the far left of the picture wearing light-colored clothes. Image source: iDSA official website) This article is reprinted from the MIX 2018 Innovation Design Annual Conference, and the author is Deng Wenhua. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. [Why we reprint this article] The purpose of design is not just to make ...
"Moving Copywriting" Course: From seducing attention to building resonance, accompany readers on a spiritual journey
On the evening of April 19, I held a course on "Community Power: Moving Copywriting" at Yingjie International Talent Training. I am very happy to discuss and communicate with partners from different fields, and discuss how to write copy that touches people's hearts. Let me start by quoting the famous writer Thomas. Thomas Loren Friedman wrote "Thank You Late: An Optimist's Guide to Prosperity in an Age of Acceleration", sharing the case of the parking lot toll collector he mentioned in the bo...
"Refining Content Power" lecture experience: As long as you are willing to start, there will be a personal brand development course when flowers bloom.
The author of this article is Xunyi, an NLP trainer. The A+NLP system has been developed to help everyone become more positive, fight against the procrastination that has been bothering them for a long time, and let you "become yourself". Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. This is a class with a bit of a threshold, because at the very least you must have the desire to shine and "let the world see you." What efforts are you willing to make to be se...
If you want to attract customers to your door, you must first be seen
When opening a business, the most important thing is to have income. The boss’s wish is that customers can flow in like water. For a company, starting from the moment it opens the door every morning, costs are incurred every second, including various expenses such as software and hardware, product procurement, and research and development. Now managers and employees will basically know how much income they need every day to equal or surpass? The question that operators often think about is ho...
I watched "More Motivation Is Your Richer Ability": Live life to the fullest and do more things that make you excited
Speaking of Japanese entrepreneur Takafumi Horie, who was born in 1972, young friends may not know this figure very well, but for an old man like me who has been in the Internet and media circles for many years, his name is not only resounding, but now I can still remember some of his legendary deeds vividly and feel quite familiar. At most, some people know that he was the former chairman and CEO of Livedoor, a well-known Japanese portal website (now owned by LINE Corporation). He was later ...
Reduce communication barriers through practical user experience, allowing you and website users to be on the same side
Louis Rosenfeld said that it is his life's mission to spread IA around the world. The picture shows his speech at Interaction South America 2013 (Photo source: Louis Rosenfeld) This article is reproduced from the MIX 2018 Innovation Design Annual Conference, and the author is Deng Wenhua. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby.
Tiger Consultants Reading and Study Meeting: Begin with the end in mind and enter the market from demand
To be honest, I have participated in or hosted countless reading groups over the years, but tonight's reading and study group hosted by "Tiger Consultant" Zhang Yixin was indeed a little different. In fact, I have known "Tiger Consultants" for a long time, but in the past, most of the interactions were online, and there were relatively few opportunities to meet and discuss in person. Even though we met by chance at Teacher Chen Wanyu's sharing session last time, it was a pity that we didn't h...
A new tool to improve natural search rankings: Make good use of topic clusters to consolidate your content power
In order to allow more people to use search engines to find their own web pages or blogs, all webmasters and bloggers have spent a lot of energy and found various ways to help Google "crawl" their own web pages faster and seize the precious position on the first page of search results.
Building a personal brand starts with conveying a unique point of view
这两天，刚好跟不同的朋友聊起打造个人品牌与经营社群的事情。而今早，也有一位学生跟我讨论部落格写作的问题，并把她规划好的部落格主题拿给我看。 我花了一点时间，跟她分享一些自己的看法。我也把一些重点整理在这里，提供给有志于打造个人品牌的朋友们参考。 First, figure out why you are writing? 很多人告诉我，之所以开始动笔，都是为了销售产品，或是希望打造个人品牌的缘故。
Experience from Green Corner’s “Asset Allocation Strategy Overview” course: Use investment to train your discipline
Preface In recent years, I have begun to think about life financial planning. In addition to reading books (such as "The Most Important Thing in Investment"), I also use Excel tables for management (such as "Looking at Life Financial Planning from Project Management: A table to accompany you through the revolving door of life"). In the cycle of implementation and review, I inevitably began to think about how to optimize allocation. I learned that the well-known financial writer Lu Jiao offere...
Improving the click-through rate of articles on the Medium platform: from tag management, keyword optimization to community management
The author of this article is Hou Zhixun. He founded an education and training team when he was 21 years old to create a stage for self-learners, focusing on areas such as learning and productivity development, cloud work techniques, and knowledge management. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. [Why we reprint this article] In view of the increasing number of Taiwanese creators using the Medium platform to publish articles, Hou Zhixun shared his ow...