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Practical insights on AI, writing, and content strategy
Lessons from the course "Refining Content Power": To feel the magic of quantitative and qualitative changes, start by writing every article with care
The author of this article, Yukimi, shares his experiences on travel, small farmers and food through his blog. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. I knew Mr. Vista N years ago. After listening to his lectures, I felt a bit inexplicably distant at the time. He was the kind of teacher who said, "When the class is over, it's over. If you have questions, you don't really want to ask him questions." Until the end of last year, I once again had the oppor...
"Computer Toy Webmaster's Note-taking Thinking Technique": Create the future by writing notes
Do you like writing notes? Well, I like it very much. The reason why I love writing notes is not only because I like the feeling of burning paper, but also because I feel that the words written with care can be imprinted in my mind, forming an indelible memory. ——Whether I used to use notepad to interview entrepreneurs when I was a reporter, or I turned on my computer to record my thoughts on Evernote, Quip and other digital tools at work... "taking notes" has established a strong connection ...
"Don't Do List: The Least Inspiring Philosophy Book in History": Implement subtraction thinking and insist on being yourself
In an atmosphere where the publishing market is accustomed to encouraging readers to strive for success, "No List: The Least Inspiring Philosophy Book in History" seems to be a less "politically correct" book. But I like this translation book very much, because in this era, it is actually more important to know how to prioritize and make a "don't need to do" list than to write down a long and smelly to-do list. Regarding success, the important thing is not the result, but the process is the t...
Make good use of language content, program structure and flow atmosphere, and you can successfully lead meetings
This afternoon, I came to Youshi Digital Consulting Co., Ltd., which I am familiar with (unfortunately, due to the weekend, the two founders were not in the office), mainly to listen to the upward management chapter of the "Meeting Communication and Guidance" course taught by Teacher Fu Dunguo. For me, because of giving lectures, taking on projects, or serving as a consultant, I inevitably have to attend meetings from time to time. I even attend meetings more frequently than before when I ser...
Use pictures and text to tell stories and create your own unique content marketing tool
Picture: The 6th Content Hacking Lecture, everyone learned how to create presentation animations and use presentations for content marketing. In addition to the proposal description, I'm curious how other people will use the briefing? Or should you lock your computer after the meeting and never see the light of day again? I believe that after making the briefing, most of my friends will make an appointment with the client to meet to discuss the proposal, or use the briefing to teach and expla...
Build a personal brand: Make good use of content marketing thinking to run your blog
On the evening of April 12th, although it happened to rain heavily, a group of lecturers, freelancers and bloggers who wanted to build their personal brands still came in despite the rain. They all gathered in Room 701 of Comma to listen to my lecture on "Refining Content Power". As I mentioned in the activity introduction section of the admissions website, in this era of uncertainty, many people hope that they can become a "slash youth", start a wonderful "resumption era", and then make prof...
Recommended Preface to "Let the Elephant Fly": An Entrepreneurship Guide Worth Owning and Reading Often
When I read this book, I couldn't help but think of the Chinese movie "Let the Bullets Fly" which was released in 2010. This film directed by Jiang Wen uses black humor to interpret the politics, society and lifestyle of the other side of the Taiwan Strait, and has made great gains at the box office. The book "Let the Elephant Fly" is written by Steven, the godfather of entrepreneurship in Silicon Valley. Hoffman's guide for the world's entrepreneurs.
I think I got: How to write a polite but unkind review?
The author of this article, Zhuang Shijin, works as a practicing accountant. He is currently studying law at National Chengchi University. He is an accountant, a half-lawyer, and an entrepreneur. Creating value is what entrepreneurs should do, the effective integration and utilization of resources is what accountants should do, and how to fairly allocate rights and obligations is what legal professionals should do. I hope that I can use a flexible thinking mode, try to solve problems in a cro...
The DNA we all need: systematic thinking that reduces complexity to simplicity
Readers who often read articles on the "Content Hacker" website must be familiar with Teacher Liu Yiyou. Not only because we often reprint Teacher Liu’s articles, but also because his views can often subvert tradition and bring everyone a new perspective. It is no exaggeration to say that every time I read, I will gain something. In fact, everyone is familiar with the matter of design briefing - whether you like Takahashi style, Apple style, or TED style, you can probably understand: every br...
The 6th Content Hacking Lecture (CHL6): Use briefings skillfully to execute content marketing
The sixth "Content Hacking Lecture" is held tonight. I am very pleased to invite Mr. Zeng Guolun, who teaches the presentation course in "This Week School", and Mr. Bai Xiong, the co-founder of the "Content Hacking" website, to share on the topic "How to use presentations for content marketing". After a simple opening by the lecture host Vista, the first speaker, Mr. Zeng Guolun, was quickly invited to the stage. With the topic "What kind of presentation content can be attractive?", he shared...
To achieve a well-received speech, start by establishing the lecturer’s positioning, mission and intention.
I have known Mr. Zheng Yunlong, the co-founder of Dreamer Academy, for a long time. In addition to admiring his years of hard work in the field of spinal health care, I am also curious about his training career. I am very happy to have the opportunity to participate in this lecture on "How to Achieve a Popular Speech" and finally be able to learn from Teacher Zheng. What is the instructor's intent in teaching? Is it to show rich knowledge? Or show personal charm? How to inspire the audience a...
Observation, expression and processing: three magic weapons for professional lecturers to regulate students’ emotions
If you still think that being a lecturer is easy and your main job is just to talk or produce teaching content, I am afraid that like White Bear, you need to drastically revise your old ideas! In the lecture "How to Achieve a Popular Speech" held recently, teacher Zheng Yunlong shared with everyone that in order to be a good lecturer, you must master the basic elements required to create a complete process of "knowledge → lesson plans → teaching". Among them, it includes lecturer positioning,...
The humorous and interesting "Tokyo Bon Tokyo Bon 踊り2020" makes good use of videos to enter content marketing
This morning, I saw a friend sharing this "Tokyo Bon Tokyo Bon Yun 2020" video in a LINE group. After a closer look, I discovered that it was a work jointly produced by Malaysia's well-known singer-songwriter Huang Mingzhi and Japan's largest Internet celebrity media company Cool Japan TV. The Bon Odori dance in the film was choreographed by the internationally renowned Japanese traditional dancer Takato Ukon. "Bon Odori" is a traditional Japanese festival culture in which many people hold ha...
Improve content power: Build a personal brand and let more people see you
On the evening of April 12, I will hold a physical course called "Refining Content Power: Build a Personal Brand and Let More People See You" for lecturers, bloggers and freelancers who want to build a personal brand. As the name suggests, the purpose of this class is to help everyone be seen by more people through the writing of content. This course is slightly different from my online courses or the copywriting courses I have offered in the past. It is mainly offered for friends who are alr...
How to attract consumers' attention and turn pain points into selling points?
"Content Power: The Super Power of Building Brands" is an online course recorded by Vista, the founder of the "Content Hacking" website. It focuses on topics such as copywriting, content marketing and production, and community management. Join us now. Not only can you watch the complete teaching content, but you can also join the students' exclusive Facebook community, interact and communicate with teachers and classmates, and continue to improve your content capabilities during relaxed discu...