Mastering four principles will help you write an attractive article

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In recent years, I often give courses at companies or universities to share copywriting skills with everyone. According to my informal statistics, the most troublesome writing problems for everyone are nothing more than: not knowing how to write, lack of inspiration, and poor writing. Some friends also told me that the articles they racked their brains to write are often boring, blunt and boring, and it seems difficult to attract the attention of the public.

Well, what should we do?

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This is indeed a common problem, but there are ways to overcome it! How to make your article stand out and attract the public’s attention?

Here, I will teach you some tips:

• Prioritize the needs of your target audience.

• Establish the key points you want to express.

• Use simple, easy-to-understand vocabulary.

• Seek life inspiration or outside help.

First, it’s really important to understand your target audience. We need to know which group will be interested in this article? Remember, you are writing for this group of people. I have written some articles before about target audience, such as “Four rules to help you accurately understand your target audience”, “[Writing product copywriting, starting from understanding the voices and needs of the target audience](https://www.contenthack er.today/2018/03/how-to-write-killer-copy-for-target-audience.html)”, “Three simple steps to help you set an accurate target audience”…and so on. If you are interested, please take a moment to read!

The second point is that articles are a medium to convey and communicate ideas. In the past, I have corrected many articles written by business people and college students, and found that there are actually many people who do not understand what they are saying. Many people write for a long time but fail to get the key points out, which is really a pity. I suggest that you take some time to think carefully before writing.

The third point is to make things simple and concise, so that people can fully understand them. Some people mistakenly believe that they need to use gorgeous words or include a lot of professional terms and jargon to show their power. In fact, this is not necessarily the case. The smooth writing style allows people to grasp the key points quickly, which is the most important thing.

If you send any Apple press release for readability testing, the most likely score you will get is a level that can be easily understood by an average student below the fourth grade. Any hint of jargon, clichés, or disturbing technical vocabulary will be removed during the editing process.

The fourth point is that if you are really distressed about writing, you can certainly use the help of inspiration. In the past, I often shared my method of building [Inspiration Database] (https://www.contenthacker.today/2018/06/chl8-note2-focus-on-writing.html) with students in copywriting classes. Friends who are interested You can also refer to the article “[What to do if you have no inspiration? Vista gives you six tips for collecting inspiration] (https://www.contenthacker.today/2017/11/6-ways-to-find-inspiration.html)”.

In addition, another way is to seek outside help. For example, you can consider joining the “Vista Writing Companion Program” to find the direction of self-improvement through directional learning, practice, and interaction with peers.

Writing engaging articles is actually not as difficult as you might think. In addition to the few tips shared with you above, of course it also requires a lot of practice. Now, let’s start writing it together!

★ Master “2016-2018 Taiwan Growth Hacker Annual Conference Essence Lazy Pack” in one hand!

★ If you think this article is helpful to you, please share it or invite me to have a cup of coffee!

★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://goo.gl/qjStbb)”.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

★ Photo Credit: rawpixel


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Further reading

• Vista teaches you how to build an inspiration database: read more, think more, record more, and you will have amazing ideas at your fingertips
• What to do if you have no inspiration? Vista gives you six tips for gathering inspiration

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☕️ Invite Vista to have a cup of coffee

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