Be prepared in advance to make your elevator presentation more engaging

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I just finished talking to you yesterday about How to design effective calls to action, and today a student asked me about the Elevator Pitch.

An elevator pitch, elevator speech or elevator statement is a short sales pitch, that is, a summary used to quickly and simply define a process, product, service, organization, or event and its value proposition.

To put it simply, elevator briefing means “when you meet an important person in the elevator one day, you can use the short ride time to explain your plan in just tens of seconds.”

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The focus of the elevator briefing is to “be brief, solve the problem (solve the problem), and see you again (facilitate the next meeting)”, so as to alleviate the other party’s pain points and highlight our highlights as quickly as possible.

Elevator Speech may be targeted at investors, executives, opinion leaders, or customers you want to visit. The key lies in how you seize the fleeting time, methodically condense your ideas and solutions into essence, and effectively convey important points to the other party.

Can you describe your [most important idea] in one sentence (https://www.hbrtaiwan.com/article_content_AR0008448.html)?

How to make your elevator presentation more engaging? I have some suggestions for your reference:

• Understand your target audience: If you can research in advance who will receive your elevator briefing, you have the opportunity to craft the briefing in language that your target audience understands or cares about.

• Simplify complex ideas: Since time is limited, please avoid lengthy presentations. It is best to use metaphors so that listeners can quickly grasp your ideas, concepts or related information.

• Provide specific solutions: The elevator briefing is short, so if you want to grab the other party’s attention, you must start with the pain points and provide feasible solutions.

Just like yesterday when I talked about the design of call to action, I would like to ask you to ask yourself three questions first. When we need to prepare an elevator briefing, we might as well think about the following three questions?

• What is the focus of your briefing?

• What does your product or service do?

• What is your unique value proposition?

Always be prepared, you never know when you will meet someone very important to you.

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