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Practical insights on AI, writing, and content strategy
Need definition, core value and competitive advantage: three aspects that you must prioritize to build a successful business model
The author of this article, Liu Yiyou, is a briefing. Founder of Simple Newspaper Workshop. He has more than ten years of experience in business presentations and is good at presentation structure, information visualization, strategic proposals and fundraising presentations. Thank you for authorizing "Content Hacker" to reprint. Thank you hereby. [Why we reprint this article] Starting a business is not an easy task. If you don’t think clearly about the ins and outs of “money”, you won’t be ab...
Let YouTube tell you, who is the most successful advertising video in Taiwan in the first quarter of 2018?
This press release is provided by YouTube Taiwan. [Why we repost this article] Most people don’t like to watch long commercials and often skip them right to the beginning to avoid spending too much money on mobile Internet access. But there are advertisers who can produce good films with good content and quality, and use storytelling techniques similar to micro-movies to make people want to watch them. The five commercials in YouTube’s successful advertising rankings for the first quarter of ...
MIX2018 Innovation Design Annual Conference: Make full use of information architecture to effectively grasp intentions
Early this morning, I came to attend the MIX2018 Innovation Design Annual Conference. For me, it is not just to listen to Master Louis Rosenfeld’s lectures, but also to take this precious opportunity to learn from everyone. Louis himself was a student studying books and information, and after following his teacher's advice, he plunged into this magical field, and gradually developed his literacy and insight into information architecture. It was really not an easy task.
"Information Architecture" author meeting: Make good use of information architecture to make good content easier to see
Friends who are familiar with me may know that in addition to being a consultant and lecturer, I also have extensive experience in the media industry. In addition, I have also served as an online planner and product manager. Therefore, I am no stranger to the fourth edition of the book "Information Architecture: Websites, Apps, and Information Ecosystem Planning". I have even read the contents of the first and second editions of the book before. Information architecture is the combined struct...
Legal, accounting and other professionals need more content marketing: conveying useful information and attracting target groups
When you think of “Content Marketing”, what comes to mind? Do you know how it is different from traditional marketing? To put it simply, we can think of "content marketing" as a way for companies or individuals to use content for marketing, and this is also one of the popular marketing models today. "Content marketing" generally refers to producing content that the target audience finds useful and interesting. It not only promotes sales, but also allows consumers to build a sense of professio...
Learn from foreigners using videos to market Taiwan: See the world from a different perspective, and the content output will be very different
Picture: A group of foreign YouTubers who love Taiwanese culture and vigorously promote it. From left: Tianya & Wawa’s family of three, LoganDbeck Xiaobei, Xu Huangxu, General Manager of YouTube’s Greater China and South Korea Strategic Partnership, Summer Xiaitian, and Teacher Iku. If you often stick to YouTube, I believe you must have seen many popular YouTuber channels in Taiwan, such as Howhow or Adi. Their channels have hundreds of thousands of subscribers, and some even exceed one million.
The "Attention Merchant" lottery is now open: Do you want to protect your attention?
Did you know that attention is more valuable than money? If the product is free, then you are not the consumer, but the product! You and I may have both unknowingly sold ourselves to attention merchants! [Who is the attention merchant? 】 From the past to the present, those who participate in media, advertising, marketing, programs, and today's Internet and community are all members of attention merchants. The times and industries may be different, but their specialty is to try to create conte...
From Mother's Day, Tung Blossom Season to Conan. Doyle’s birthday and the appropriate writing topics for May are all here
We introduced the concept of content calendar to you in the second content hacking seminar held at the end of last year. I wonder if you still remember it? When writing or running a fan page, do you use a content calendar? Although content calendars are useful, some people are troubled by the lack of topics. For example, when Mayday comes, what will everyone think of? In addition to Mother’s Day on the second Sunday, do you think of any other topics that can be paired with writing?
Nong Media uses Taiwanese bamboo shoots to play content marketing: close to local life, not only delicious but also fun
As the season enters May and June, many gourmets know that it is the season when fresh bamboo shoots are on the market in large quantities. Bamboo shoots, known as "treasures in dishes", actually come in many varieties. In addition to feasting on them, would you like to take the opportunity to get to know them? Well, other than seriously asking an expert (that’s my mom) to teach you step-by-step at the vegetable market, or looking at plant encyclopedias to identify plants through pictures, do...
"Systematic Thinking that Makes Complexity Simple" Lecture Experience: From focusing on viewpoints, conveying stories to concrete thinking, appreciate the personal growth of communication upgrades
If you want to become a competent professional lecturer, you need to go through a lot of practice. Not only must you try to improve your own academic skills, but you must also seize the opportunity to further your studies. In addition to absorbing various professional knowledge, you can also take the opportunity to observe the teaching methods and teaching techniques of other teachers. During the learning process, I will also pay attention to the backgrounds and learning experiences of differ...
"The Most Productive Year" Reading Club: Master the principles of "input, process and output" to build a productive life
The author of this article, Rick, is an ordinary information engineer, but he has a heart that refuses to be ordinary and studies hard. Loves reading, softball and accompanying children to grow up happily. Thank you for authorizing the "Vista Reading Club" website to reprint. We hereby express our gratitude. This is my first time to participate in Mr. Vista’s book club. Before that, I had attended the “Content Hacking Lectures”. Therefore, I am also very familiar with Teacher Vista, and I am ...
Haochi Market launches "Haochi Kitchen" short videos to use content to drive e-commerce sales
This press release comes from Haoqi Market, an e-commerce platform owned by Entrepreneur Brothers. [Why we reprint this article] E-commerce websites have also begun to deploy content marketing, hoping to attract the attention of target readers through high-quality content. The Tasty Market launches a short video program called "Yummy Kitchen", which uses short videos of about 60 seconds paired with fresh food from the Tasty Market to teach people how to make delicious dishes easily. This is a...
From fan page to Facebook community: Karen, a young girl, shares her experience in transforming and operating an online community.
The author of this article is a young girl, Karen, who is new to the media. She once served as the editor of Taiwan’s most popular online native media, worked for a 4A public relations group, and now works in a television media. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. [Why are we reprinting this article] The reach of Facebook fan pages continues to decrease. Should we continue to operate fan pages, or should we transform ourselves into running a commun...
"The Most Productive Year" Reading Club: Begin with the End in Mind, Put First Things First
The author of this article, An Zhen, has six years of consulting experience and likes to immerse himself in the field of knowledge. He is currently a cadre of the Xingyun Club and the founder of the Business Psychology Reading Club. Thank you for authorizing the "Vista Reading Club" website to reprint. We hereby express our gratitude. "The Most Productive Year" is the research experience compiled by Chris Bailey after a year of efficiency improvement experiments. Although it was published in ...
"The Most Productive Year" Reading Club: Examining life repeatedly and stimulating different perspectives
The author of this article, Huang Yuhan, has more than four years of experience in film editing. He is full of enthusiasm for film editing and visual processing, is willing to learn new technologies, and hopes that the technology can be further improved. Thank you for authorizing the "Vista Reading Club" website to reprint. We hereby express our gratitude. On the evening of April 26th, I came to attend the "The Most Productive Year" reading group organized by Vista. I heard a lot of interesti...