What Brother Qiang’s concrete class taught me: How to convey professional content?

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This article was originally published on the “Content Research Institute” website. Although it was almost two years ago, Brother Qiang’s teaching skills in simple and in-depth terms are still vivid in my mind.

Until the eve of class tonight, I kept asking myself: Is there too much time? Come and listen to someone explain what “concrete” does? It’s not like we’re building a house!

Although there is some connection between home and architecture, it takes me an evening to understand what “concrete” is? Well, it sounds really incredible! If I hadn’t heard from Zhihua that taking this class would allow me to observe Brother Qiang’s superb teaching skills, I don’t think I would have attended this class.

But I am also glad that I spared time beforehand. Not only did I gain a lot of knowledge about “concrete” and construction safety tonight, but even better, I learned how to convey and explain in a simple and easy-to-understand way a subject that is both professional and somewhat alienated from daily life.


Brother Qiang, whose real name is Yang Zhiqiang, holds a master’s degree in the Structural Engineering Group of the Department of Civil Engineering of National Chiao Tung University, and is also the R&D director of the R&D Center of Domestic Building Materials Industry Co., Ltd. Unexpectedly, his professional skills are beyond words, and his presentation skills and teaching skills are also top-notch!

In just over an hour, Brother Qiang used a variety of techniques such as practical applications, metaphors, games, and questions and answers to impart professional knowledge about concrete. He also cleverly used mobile phones to capture the live scene, and made good use of QR Code and some digital tools to allow everyone to interact and answer questions in real time. Everyone was quickly integrated into the situation he designed.

What’s even better is that he didn’t take the initiative to announce the answer, but let his friends find the clues on their own and be very interested in tonight’s theme. This is really not easy. This also reminds me of an issue, that is, how do we break through when we face content that is very professional or difficult to convey?

Brother Qiang’s concrete class taught me several things:

First of all, it doesn’t matter if the topic is professional or difficult, or even makes people feel that it has no “sense of existence”. The key point is that the storyteller cannot give up and must know how to “build connections”. Even “concrete”, which is cheap and inconspicuous, can be turned into a work of art. Trying to shorten the distance between the work and the audience can naturally turn insensitivity into feeling.

Secondly, there may be so-called “routines” or “techniques” for writing articles or giving lectures, but we must know that “everyone can change the tricks.” We must know how to adapt to the situation and adapt to the situation. After all, we must be able to use them flexibly to be truly useful. Don’t just tell yourself the important things, but let the readers understand them.

Finally, there must be love. Taking tonight’s lecture as an example, although this field is a major that Brother Qiang has accumulated through years of study, I can feel his love even more. Whether it is his love for his family (who values ​​their safety), or his love for the safety of concrete and buildings; in short, his love is beyond words, and one can easily feel it deeply from his gestures. If we also have love for what we want to say or convey, we will naturally have no worries.

After listening to Brother Qiang’s Concrete Lesson, I was thoughtful and had a better idea of ​​how to convey the content in the future.

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