Blog
Practical insights on AI, writing, and content strategy
Three tips to help interior designers nail their writing
When it comes to purchasing real estate, it feels like I still need a lot of hard work; but when it comes to content marketing in the real estate or interior design fields, I’m no stranger at all! Not only have I served as a consultant for a well-known interior design company, but I have also taught classes for many interior designers and architects in recent years. ...
"Publishing March—Trends and Impacts of Digital Publishing in 2021" Lecture: How was "T Podcast TechPodcast" created?
To put it simply, "T Podcast TechPodcast" is conducted in a pre-recorded manner, delivering content in a relaxed conversational manner, and giving listeners keywords to quickly grasp the key points of the episode. Regular release will also be of great help in developing listeners' listening habits. The length of each episode is no less than fifteen minutes, but sometimes the chat can exceed an hour.
Master three principles to help you write a good article quickly
Writing is something that I can do almost without thinking. But I suddenly discovered that this is not the case for some friends. It often takes them two or three hours to write a product copy or blog article... or even half a day!
To share the beauty of products and services, please first create popular content marketing power
In November 2019, I published "Content-Inspired Marketing", a book that specifically discusses content marketing. This should be the first local related discussion in the Taiwan publishing market. I hope it can be a reference for friends who are interested in investing in the field of content marketing.
"Test Tools: 21 Thinking Tools to Effectively Master Planning and Ideation" Recommended Preface: A good book that can stand the test of time
If you are an advertising marketer, or your work is related to marketing or planning, you not only have to follow the latest technological trends and consumer trends, but you also often need to read a large number of classics and reference books. Having said that, because the pulse of the times is so fast, advertising and marketing technology and mentality also need to keep pace with the times. Therefore, the publication speed of many books and periodicals simply cannot keep up with the times...
Make full use of FAB sales rules to write eye-catching copy
What is the "FAB Selling Technique"? Simply put, the "FAB Sales Rule" is a good way for those responsible for sales to provide analysis and introduce product benefits to consumers through text, visual or audio-visual communication. Think about it if you received an instruction from your supervisor today to write a sales copy for a certain product or service. How would you go about writing this article?
Targeting online shopping opportunities in the post-epidemic era: Make full use of content marketing to make your business even more powerful
When we talk about content marketing, we mean to use high-quality content to drive it. Simply put, it is the marketing technique of creating and publishing valuable content to attract and interact with target readers, and finally make them take action. Having said that, content marketing is an art of communicating with customers without actively selling; in other words, content marketing only delivers useful information without promoting products or services.
"Zhang Mali's Talk" Podcast Exclusive Interview: Self-media and community management, the true story of the FB community's rapid increase in fans is not kept privately
> In the era of self-media, brands need to be managed regardless of individuals or businesses. Having your own fan page, YouTube channel, and community will have influence! If nothing has started yet, or is on the way to start, how to run self-media? And how to continue to produce content? Let senior consultant Vista tell you! > > Self-media and community management The true story of the FB community’s rapid increase in fans is not kept private - Vista Zheng Weiquan’s exclusive interview...
Exclusive interview with IC Voice's "Technology Navigator": NFT players love to use social software! What is Discord red about?
> Today's "Technology Navigator" program invited teacher Zheng Weiquan (Vista), an expert who is very familiar with digital media. The teacher is currently a corporate consultant, professional lecturer, and was the editor-in-chief of "Digital Times" magazine. Last time we invited Teacher Vista to share with us the topics of copywriting and online entrepreneurship. Today we invite Teacher to talk to us about a recently popular social platform. >...
Before designing an official website, please remember to “think from others’ perspective” first
A well-designed official website, in addition to having a beautiful appearance, must also provide easy-to-understand instructions and navigation functions. It is best for website operators to think differently, try to consider the value of the official website from the perspective of visitors, and have the determination to operate sustainably in order to keep pace with the times and effectively meet the needs of the target audience.
The first lesson in content creation: seek something before seeking excellence, and have the courage to output and share
Although everyone knows that writing is the best self-investment, there are still many friends who regard writing as a daunting path. As a lecturer who teaches copywriting and content marketing, I have always felt that writing is not that difficult. Different from literary creation, workplace writing actually has a context and methods to follow.
To promote content marketing, start by creating pillar content
What is pillar content? Simply put, it focuses on providing useful information on topics in specific fields (such as travel, home improvement, online services, etc.), and can provide complete solutions when potential customers search for related issues. In other words, a good pillar content page must provide high-quality content, like a complete guide, and contain a lot of content for search engine crawlers to index.
"Moving Copywriting Skills" course experience: Writing does not necessarily rely on inspiration
I am studying film. For our industry, inspiration when writing scripts or filming is certainly very important, but once it is put into the industry to shoot a film, it often requires some research and observation of the orientation of the target audience to achieve a balance between business and literature.
"Lianhe Daily" Orange Generation "Write your book, create a new business card in life" online course: write to the top, see new horizons
When writing "The Best Gift in Life", some past events came to mind, some happy and some with mixed emotions. During the process of brewing and thinking, I sometimes fell into a fog and lost the direction of writing. Sometimes I became obsessed with the description of certain details. The choice made me suffer a lot.
Experience from listening to "Sail to the Future": Managing a personal brand starts with repositioning
The "Sailing to the Future" lecture hosted by Teacher Zheng Weiquan (Vista) at Lingguang College provided a lot of content and was very solid! Starting from personal positioning (finding the role model), we will teach you to take stock of your own advantageous styles. The most important thing is to be seen!