Blog
Practical insights on AI, writing, and content strategy
Have you ever thought about turning your hobby into a job?
Yesterday afternoon, after meeting my friend VK from Vista Think Tank, I walked from Chifeng Street to the Eslite Life Nanxi store on Nanjing West Road. I saw a new book about Tang Feng. The title is "Ideas are the Protagonist: Tang Feng, the "genius digital minister" who caused a sensation in Japan, 30 ways of breaking out of the cocoon thinking." This book is beautifully bound and quickly caught my eye. ...
Lay out search engine marketing strategies to let customers proactively come to you
If I say that searching is one of the many things we modern people must do every day, I believe you will not object. Whether it's looking for restaurants, shopping or looking for vacation strategies in 2025, we deal with Google every day! In other words, behind the search often means various consumer needs, so if you can meet the needs, it means that you can bring a steady stream of orders to the company!
Seize the moment and embark on a beautiful journey
Today, I have a deeper understanding of the four words "seize the moment". If you are like me in the past, and you occasionally have a little perfectionism in your heart, then I have two tips to give you: the first tip is to "ask for something first, then to be good", and the second tip is "to complete first, then to be perfect."
Master the five steps to write super-sellable copy
Many people spend a lot of effort and space introducing their own products, but they ignore a basic principle, that is, we must start from the audience's perspective and think about why readers should spend time reading the copy you write? Only by stimulating resonance can the target audience pay.
How to do SEO from scratch
It is recommended that friends who are interested in getting involved in SEO start by putting themselves in someone else's shoes and observe what keywords or solutions people usually search for. Once you understand the visitors' intentions and how to answer their questions, you can start to construct your own SEO blueprint.
Managing corporate self-media starts from becoming a "growth editor"
Growth editing sounds so cool, what exactly does it involve? To put it simply, "growth editing" needs to reach more target readers in the right way. Their daily work scope includes formulating social strategies, establishing data analysis mechanisms, and organizing relevant training. They also need to regularly send e-newsletters (newsletters), and engage in mobile device participation and interactive operations. In addition, search engine optimization (SEO) is also one of the tasks of "growt...
Writing can make good use of inspiration
I would like to recommend a brainstorming method to you, also known as the brainstorming method. This is a method designed to stimulate creativity and strengthen thinking. This method was pioneered by Alex Osborne, founder of the American BBDO advertising company, in 1938. It can be done by one person or a group of people. The participants gathered together and randomly put forward their opinions related to the discussion topic in their minds, and then recategorized everyone's opinions.
Don’t rely on inspiration when writing
If you think about it and still feel that you need inspiration to write, I have a suggestion for you: in addition to constantly improving your writing skills, you can also strengthen your writing motivation by establishing a sense of ritual. To put it simply, through a series of preparations or adjustments in advance, you can quickly enter a state of concentration and devote yourself to a certain thing.
Thanks to the "Vista Writing Companion Program" for allowing me to start my writing career from scratch
Over the past one or two years, I have been studying with Teacher Vista, and gradually I have come to appreciate the teacher's rigorous requirements for article writing, which has given me a lot of help. He also often reminds me to "think from someone else's perspective" and try to think from different angles and aspects. When writing, you should always think: Can the reader understand? Is the content and theme relevant? Reading one article after another has also helped me improve a lot of my...
Make good use of podcasts to help you tell a good story to your target audience
It is worth noting that podcasts are not just a brand promotion tool, they can also create specific value for listeners through storytelling. Not only can listeners gain a sense of belonging, but they can also find their favorite topics from a variety of programs and become part of the podcast community while interacting.
Want to learn to write well? Be careful with these three blind spots
Communication is really important, I believe you can agree. But when it comes to writing, many people get numb. Are you the same? In fact, the reason why writing is difficult is because many people encounter these blind spots. Now, please review your past writing experience: Have you encountered the following writing misunderstandings that many people have encountered? The first blind spot is thinking that writing is too difficult. The second blind spot is to treat writing as an essay competi...
Master two methods to help you easily create effective calls to action
Call to Action (CTA) is actually an important factor that inspires readers or target audiences to actually take action. Therefore, whether it is copywriting or button design, there is actually a lot of knowledge and details involved.
Three blind spots in writing, how many have you encountered?
In fact, in terms of workplace writing, which most of us often dabble in, whether we want to achieve sales, persuasion, etc., we must ultimately communicate with people, so that the other party can quickly understand our inner thoughts. Workplace writing is different from literary creation. The focus is on striving for recognition and resonance, so there is really no need to treat the writing needs you encounter in life or work as an essay competition!
What is "content marketing"? This is the magic of selling beautiful experiences and feelings
If you only look at it from the perspective of concepts and principles, content marketing does not seem to be difficult, but many people mistakenly think that engaging in content marketing means writing articles to create SEO effects, which is the practice of using content to enhance search marketing. Therefore, some company owners will misunderstand and think that they only need to find editors to produce a large amount of content, but this is not the case! The origins and promotion concepts...
Want to write great social posts? Develop a social media content strategy first
Success is not a fluke, it requires methods and strategies. I hope you will follow the "content strategy" before producing content in the future. Before you start typing, you might as well ask yourself "why"?