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Practical insights on AI, writing, and content strategy
How to write eye-catching product copy?
After reading this powerful product copywriting, let me organize some of my thoughts on copywriting. I suggest that before you start writing product copy, it is best to think about the needs of your target audience and what problems your company can help solve?
Participating in the "Vista Writing Companion Program" helped me learn to enjoy writing
Teacher Vista is very patient. For every article I write, he gives me many helpful suggestions in terms of audience thinking, structure, sentence and vocabulary expression, and even the use of punctuation marks.
Experience from listening to the "Digital Marketing Practice Special Topic" by the Department of Business Administration of Soochow University: The Marketing Power of Content in the Digital Era
Teacher Zheng explained content marketing through definitions and descriptions, as well as interactive examples with students. For example, he first mentioned that traditional marketing directly states the advantages of the product, while content marketing enhances the value of the product and attracts the attention of customers by telling customers the story of the product. After that, he gave the students two types of copywriting to let us feel which type of copywriting is more attractive? ...
Recommended preface to "Cash-Level Literary Power": Build Literary Power and Convert Eyeballs and Traffic into Orders
Facebook told me that my acquaintance with Teacher Lin Yutang dates back to March 2018; in other words, I have known him for 4 years! What’s even more interesting is that we also have 178 mutual friends. Well, we can be considered in the stratosphere, right? To be honest, I have kind of forgotten how I met this young lecturer in the first place? When I first met him, I was attracted by his shoulder-length hair at first sight. This person, who could easily win with his outstanding looks, chose...
Participating in Orange Generation’s “Write Your Book: Create a New Business Card in Life” helped me achieve success in writing.
The author of this article is Ms. Li Sulai. Thank you for your permission to reprint! Photo by Sylvain Marouux on Unsplash Publishing a book is as difficult as climbing a mountain for me. But after I turned fifty, I wanted to do something that challenged myself. When writing "The Best Gift in Life", some past events came to mind, some happy and some with mixed emotions. During the process of brewing and thinking, I sometimes fell into a fog and lost the direction of writing. Sometimes I becam...
"Doodle!" Recommended preface of "Use Visual Templates to Turn Your Life": Make good use of visual notes and communicate with pictures and texts to open a window to the world.
There is a proverb that says: "A picture is worth a thousand words." Have you heard of it? To be honest, when I hear these words, as a person who specializes in teaching copywriting, I always feel a little sad. But I have to admit that these words do make sense - even as a senior writer, I still have to follow the trends and trends of the times, remind myself to step out of my comfort zone and boldly embrace the world of graphics, text and audio and video. Although I am usually accustomed to ...
Participating in the "Vista Writing Companion Program" helped me learn to enjoy writing
The author of this article is Awanita, a spiritual worker. Thanks for authorizing the reprint! Photo by NeONBRAND on Unsplash Teacher Vista is very patient. For every article I write, he gives me many helpful suggestions on the audience's thinking, structure, sentence and vocabulary expression, and even the use of punctuation marks. In just two months, I completed thirty articles on my website.
"Smart ETF Investment Method: It doesn't matter if you don't understand financial reporting, use effective investments to save retirement funds" Recommended sequence: To avoid pitfalls, you can do ...
Friends who know me know that Vista is a hopeless bibliophile. I usually like to read all kinds of books, and I have written many different types of books since I was a child, such as novels, computer books, biographies, business management books, etc. At the same time, I am also honored to have the opportunity to help many new writers write recommended prefaces. Interestingly, although I am also very interested in investment and financial management, I rarely have the opportunity to recommen...
Comprehensive digital marketing and social influencer talent training courses to create a stage for young people to realize their dreams
In recent weeks, I have been teaching courses on writing product copywriting and brand stories at the Jihe campus of Ming Chuan University to a group of young friends who are interested in entering digital marketing or trying to run self-media and content creation fields. Speaking of the "Comprehensive Digital Marketing and Social Internet Celebrity Talent Training Course", it is a series of courses jointly offered by Ming Chuan University and Asia Co-creation Institute. It mainly provides a ...
"Vista's Little Voice": Have you started writing your "done list"?
Hello everyone! I'm Vista, happy to meet you in the air. Just now, I read a news article from the Central News Agency, and I suddenly discovered that from January 1st to February 21st this year, 46 of the 52 days were rainy days in Taipei City. In other words, there were only 6 days without rain. The number of rainy days set a new record for January and February in the past 24 years. Since it is inconvenient to go out on rainy days, it is also a good choice to seize the time to read some books.
"Vista's Little Voice": Vista Reading 2/13/2022 - 2/19/2022
Hello everyone, I'm Vista, nice to meet you in the air. Time flies so fast, and it’s the weekend again in a blink of an eye. February has passed in a blink of an eye. How have you been this week? Have you arranged time to read some good books? In today's program, I would also like to introduce you to a good book, "The 18-Second Super Self-Introduction Technique: Turn your life around and attract connections, jobs, and financial resources" written by Hiroyuki Yokokawa, a Japanese talent develo...
"Vista's Little Voice": How to create an interesting blog
Hello everyone, I'm Vista, nice to meet you in the air. In the 42nd episode of the show, I once talked to you about why you still run a blog now? At that time, some friends also discussed with me some issues regarding running their blogs. So, in today’s program, I want to continue this topic and continue to talk to you about how to create an interesting blog? What details do you need to pay attention to when setting up and operating a blog?
"The Little Voice of Vista": How to create an attractive official website
Hello everyone, I'm Vista, nice to meet you in the air. In yesterday’s episode, I talked to you about how to create a content calendar. Someone left a message and told me that they were struggling with how to generate content, and then they heard this episode, which was very helpful! Someone also told me that she and her partner are preparing in advance according to the content calendar plan, and it feels really good! Today, I would like to continue the topic of content production and website...
"The Little Voice of Vista": How to Create a Content Calendar
Hello everyone, I'm Vista, nice to meet you in the air. Speaking of content marketing, everyone should be familiar with it, right? According to the Content Marketing Association, content marketing is a strategic marketing approach that focuses on creating and delivering valuable, relevant, and consistent content to attract, retain, and ultimately drive action from a clearly defined target audience.
"Vista's Little Voice": How to write a heart-warming resume
Hello everyone, I'm Vista, nice to meet you in the air. After the Lunar New Year, many people begin to change their career paths. Speaking of work, I have been away from the 9-to-6 life for several years, so I haven’t written a more formal resume for a long time. Having said that, I still believe in the role of resumes and autobiographies, and I think everyone should regularly update their work experience and personal files. Although I rarely write resumes anymore, because I have worked as a ...