Blog
Practical insights on AI, writing, and content strategy
Chashanfang Natural Handmade Soap: How to write a touching brand story?
Looking back on the process of teaching copywriting in the past, people often asked me how to write a "brand story"? Brand stories refer to meaningful news in the process of brand creation and development. Most brand stories are about the founder of the brand, which are legendary and interesting. Some brand stories are major events in the brand's creation and development process. Brand stories can reflect the brand concept, increase the brand's historical depth, seniority and authority, deepe...
[Digital Workforce #1] How to manage business cards well?
If you want to ask office workers what troubles they usually encounter, I believe that-how to manage business cards well will definitely be at the top of the list. When people are wandering around the world, how can they exchange business cards without getting stabbed? But the problem is how to manage and store a lot of business cards? Storage may be quite simple. We have all seen many salesmen or journalist friends just tie up stacks of business cards with rubber bands and then throw them de...
Remember the original intention of writing: find the fun of running a blog
This morning, I saw an article on Facebook written by netizen Wayne Fu, "Blog traffic from search engines is emotionless. Find the motivation to run a website." I was very moved after reading it.
"Content Hacking" Course: Welcome 2018 and build your brand through attractive content
Today I am very happy to participate in the "Content Hacking" course hosted by Fragrance Academy and co-organized by Zhongshan 15 Lecture Hall. Mr. Bai Xiong and I used just three hours to share with you some tips on how to build a brand through engaging content. It is true that many people do not know how to run a personal brand or promote their own products and services. Therefore, we will kick off with blog writing, not only to teach you the skills of writing, but also to let students unde...
2017 Taiwan Growth Hacker Annual Conference: To promote user growth, why not first decouple brand and content
In brand management, promoting user growth does not necessarily have to be tied to the brand name. Bloomreach Product Design Director Wang Yucheng shared his practical experience at LinkedIn: through the strategy of decoupling content and brand, SEO can be used more effectively to attract customers, keep the content independent, and build real user trust.
Content Hacker’s Perspective: When cover ads and Facebook solicitation reposts are blocked, where will digital marketing go?
Facebook and Google, the two major leaders in the online advertising industry, have made announcements that shocked the industry for two days in a row (is it a concept of continuous technology?), causing fan club editors and online advertisers to suffer. Facebook: Refuse editors to induce users and must provide correct and useful content. First, Facebook announced on December 18, US time, that fan pages will no longer be able to use "inducing" methods to ask members to vote, like, share posts...
Medium users gather at will: Subscription is a product for the future. If you want to make money by writing, you must have discipline.
The first "Medium users casual gathering" was held in the afternoon of December 17th at the Dream Market. In addition to focusing on the exchange of Medium users, the organizer also invited the local writing and publishing platform SOSreader to attend the meeting, and was represented by founders Weng Ziqi and Chen Yiping. SOSreader is a new type of writing and publishing platform. We provide an ad-free, easy-to-use writing space suitable for in-depth writing, sharing and communication.
Video Marketing Observation: Watch Pinkoi play with content marketing from YouTubers’ 2017 Christmas gift exchange event
The author of this article, Lin Junhui, has ten years of 3C channel retail experience in his career. He currently works for a foreign company and is responsible for the home appliance sales business. After long-term reading and self-study through online communities (PTT, Mobile01, Facebook, etc.), I consciously delved into the content to help shape my personal brand, so I started writing a blog in 2016 to express my personal views. Thank you for the permission to reprint, hereby thank you. At...
2017 Taiwan Growth Hacker Annual Conference: How can e-commerce players regain content dominance from Facebook?
Faced with the dilemma of large platforms monopolizing traffic, how should e-commerce players break through? The concepts of "data sharing" and "content hub" proposed by Innity provide the best solution to regain content dominance and accumulate own data assets.
Master the Secret Skills: 2016-2017 Taiwan Growth Hacker Annual Conference Highlights Lazy Bag
The Taiwan Growth Hacker Annual Conference, which just concluded recently, was held for the second time. A total of eight to nine hundred friends who are concerned about the development trend of growth hackers, as well as experts from different industries participated. Although this year's theme is "Growth Strategies in the Post-Facebook Era," it cannot be denied that Facebook's influence and customer acquisition power cannot be underestimated. Therefore, many speakers also mentioned various ...
Medium users gather randomly: Is blogging really in decline? Let’s start with Medium Partner Program and subscription system
The first "Medium users casual gathering" was held in the afternoon of December 17th at the Dream Market. Although this gathering is called "Casual Gathering," just looking at the theme, you know that it is not casual at all. This first-ever Medium Chinese creator gathering is only open to friends with Medium accounts. Shi Dianzhi, Xu Zihan, Weng Ziqi, Li Yihong and Fu Ruide took turns playing, each sharing ten minutes. The event was also interspersed with self-introductions from other Medium...
2017 Taiwan Growth Hacker Annual Conference: How was the online course with the highest amount of funds raised in Taiwan created?
How did ALPHA Camp set a record of raising 20 million yuan for online courses in Taiwan? This article provides an in-depth analysis of its fundraising strategy, from precise character analysis to flexible advertising and content optimization, revealing the key ideas behind its success.
2017 Taiwan Growth Hacker Annual Conference: Make good use of content and growth thinking to make email marketing even more powerful
Today, with the rapid advancement of digital marketing tools, email marketing still has a very high conversion rate. This article takes an in-depth look at how to use content strategy and calendar planning to make EDM a powerful weapon for managing members and driving revenue.
2017 Taiwan Growth Hacker Annual Conference: Green Vine Vitality uses warm content marketing to create atypical rapid growth
How does Green Vine stand out in this highly competitive market? By adhering to the philosophy of B-type enterprises, combined with warm content marketing and precise SEO strategies, they have created an atypical rapid growth model and become a model for local brands.
2017 Taiwan Growth Hacker Annual Conference: Make full use of media and public relations to ignite the engine of success for inbound marketing
In the era of digital marketing, public relations (PR) is not only the guardian of brand image, but also a powerful accelerator of inbound marketing. This article explores how to leverage media PR to build trust and ignite a successful growth engine for your brand.