Nong Media uses Taiwanese bamboo shoots to play content marketing: close to local life, not only delicious but also fun

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Creative marketing during bamboo shoot season

The season has entered May and June, and many gourmets know that it is the season when fresh bamboo shoots (https://zh.wikipedia.org/wiki/%E7%AD%8D (opens in a new tab)) begin to be on the market in large quantities. Bamboo shoots, known as “treasures in dishes”, actually have many varieties (http://food.ltn.com.tw/article/1298 (opens in a new tab)). In addition to feasting on them, would you like to take the opportunity to get to know them? Well, other than asking an expert (that’s my mom) to teach you step-by-step at the vegetable market, or looking for Plant Encyclopedia (opens in a new tab) to look at pictures and identify objects, do you know what else to do?

Agricultural Media Fan Page (opens in a new tab) used an interesting bamboo shoot illustration (opens in a new tab) at the end of April est.tw/photos/a.1155922077836275.1073741828.1153115098116973/1637052479723230/?type=3), play the “guess it” game with fans. They listed various kinds of bamboo shoots in the illustrations, some of which are real bamboo shoots, and some of which are commonly called bamboo shoots but are not actually bamboo shoots. Through this method, Nong Media allows fans to distinguish between real bamboo shoots and non-bamboo shoots.

This post made good use of seasonal issues, coupled with an interesting presentation method, and achieved a good response rate. In one day on April 30, it received 2,400 likes, 1,100 shares, and more than 240 responses.

Learning and Suggestions: Add a call to action and extend the issue of burning bamboo shoots

It is true that the interesting game designed by the Nong Media Facebook fan page this time has aroused the response of many netizens, but what else can be done? Content Hacker suggests further use of Topic Cluster(Topic Cluster), using call-to-action (CTA, call-to-action) combined with bamboo shoot-related articles previously published in agricultural media, forming a second or even third wave of content marketing to continue the wave of responses from netizens that had been attracted by the first wave. For example, the following possible central topic pages (Topic Pillar) can be established:

1. How to choose and eat bamboo shoots in summer:

• [Vegetable Buying School for Housewives] Buy bamboo shoots at the market (opens in a new tab)

• “At that time, in season, in season” If you want to cool down and relieve the heat, come with a plate of iced bamboo shoots (opens in a new tab)

• [Discover the competitiveness of Taiwan’s agriculture] Stick to organic and grow good bamboo shoots of Guanyin (opens in a new tab)

• Farming and sharing together, opening up a new path for mountainous agriculture (opens in a new tab)

• Guanmiao Three Treasures: Innovation and added value in the pineapple and green bamboo shoot industry chain, Lin Congxian affirms the actions of the Farmers Association (opens in a new tab)

2. Summer bamboo trip

• Come and pick bamboo shoots at “Galaxy”! Experience the humanistic ecology of Agriharvest community (opens in a new tab)

• [Female power turns the countryside] to create a new look for Alishan’s agricultural products, the beautiful marketing techniques of Lin Mengyi of the Zhuqi District Farmers Association (opens in a new tab)

• [Agritourism] The new generation takes over! The new atmosphere of leisure farms (opens in a new tab)

• Watch the eagles and taste the delicious bamboo shoots on weekends, and experience the LOHAS ecological trip (opens in a new tab)

3. Bamboo is by your side

• Bamboo is a domestic material. In addition to carbon-fixing first-class rods, what other applications do you not know about? (opens in a new tab)

• Eternal and unmolded folk tools (opens in a new tab)

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Inspiration from seasonal marketing

Many people are troubled by the fact that they have no subject matter to write about? Through this case of Agricultural Media, you can also think about what seasonal issues can be combined with your own products or services to produce content that can be communicated with fans?

For example, if you happen to run a restaurant, or are a food blogger yourself, you might as well think about it: Can you learn this method and use current topics for marketing?

Seeing this project of Nong Media not only inspired me to write this article, I also couldn’t help but want to use fresh bamboo shoots in summer to cook a delicious dish! So, what about you?

★Photo Credit: Agriharvest Facebook Fan Page (opens in a new tab), Pixabay (opens in a new tab)

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