Blog
Practical insights on AI, writing, and content strategy
2017 Taiwan Growth Hacker Annual Conference: Can inbound marketing resurrect Taiwan’s e-commerce industry?
Faced with the challenge of rising advertising costs, inbound marketing has become the key to e-commerce's breakthrough. Through the combination of pull and push, we can understand consumer needs and provide high-quality content to create a sustainable growth flywheel.
2017 Taiwan Growth Hacker Annual Conference: Growth hackers evolve again and make good use of the growth cycle to create product advantages
Growth hacking is not only a single-point breakthrough technique, but also a kind of systematic thinking. Zeng Youzhi, co-founder of Suoji Creative, proposed the concept of "Growth Loop", combining the AARRR model and the multiplier effect to create a self-driven and continuously evolving product growth engine.
Experience from participating in the 2nd Content Hacking Lecture (CHL2)─Deconstructing previous experience and becoming your own editor-in-chief
The author of this article, Tang Jiahong, is an architectural therapist and the principal architect of Liwai Architects Office. Compared with architects, architectural therapists use the care of interior designers to provide integrated interior and architectural designs, reducing modifications. Compared with interior designers, architects are professional and can accurately judge the safety of structural modifications, taking into account both beauty and safety. Thank you for the permission t...
Experience from participating in the 2nd Content Hacking Lecture (CHL2)─Write a blog with your own style, and the ranking can also change the content
The author of this article, Lin Junhui, has ten years of 3C channel retail experience in his career. He currently works for a foreign company and is responsible for the home appliance sales business. After long-term reading and self-study through online communities (PTT, Mobile01, Facebook, etc.), I consciously delved into the content to help shape my personal brand, so I started writing a blog in 2016 to express my personal views. Thank you for the permission to reprint, hereby thank you. Li...
The secret of content marketing that turns passive into active--Summary sharing of the 2nd Content Hacking Lecture (CHL2)
It is actually not easy to produce content continuously (not necessarily for content marketing purposes). Not to mention anything else, all the media available on the market are producing content every day, or even every hour, making everyone "mistakenly" think that it is very simple to continue to produce content. Regardless of whether the content is popular or not, it is actually not easy to be a blogger, Facebook editor or internal marketer of a company who can continue to write (now I sho...
Content monetization: A brief discussion on the business model and mentality of blog writing
In the second content hacking lecture held recently, I introduced blog writing strategies to everyone, briefly discussed the benefits of blog writing, and how to write blog articles with your own style and voice? After the meeting, a colleague asked me a question: Is it possible to create opportunities to take on cases by blogging? This is indeed a very practical issue, and I would also like to take this opportunity to share some of my thoughts with you.
Google’s private content marketing weapons─Doodle, Santa Tracker and Google Primer
Google, which has dominated the online advertising and video markets for many years, most people think of search engines and keyword advertising intuitively. Compared with traditional advertising and public relations methods, search engines and derived keyword advertising are important aids to content marketing. They direct the attention (traffic) of people who want to find specific things to the web pages operated by content marketing. What’s interesting is that Google is actually deeply inv...
Content marketing evolves again: creating new thinking content hackers
I still remember that in the July 2016 issue of "English Island" magazine, I introduced the development history of Growth Hacker. After more than a year of evolution and change, the concept of growth hacking has spread throughout the industry, and more and more companies are adding similar positions. Today, I want to talk to you about another similar term - "content hacking".
"Diary of Getting It Done": Pursue progress and start with the simplest accumulation
Today I received a gift book from Caishi Culture, "Diary of Success". This is a good book that looks small but is quite meaningful. I deliberately put down the work at hand and started reading immediately. Unexpectedly, the more I read, the more interesting it became, and the dialogue with the author seemed to gain feedback and resonance. The author Kenichi Nagatani mentioned that "little things accomplished" are more important than you think. I really agree with this. Don't think that some t...
Shih Hsin University Omni Media Forum: Talents awaiting in the Omni Media Era
On November 28, the Department of Communication Management of Shih Hsin University held an all-media forum, inviting experts from industry, government, and academia to discuss the innovative development of cultural agents under cross-border, convergence, and all-media. Vista was honored to be invited to attend the conference and shared the topic of "Talents Waiting for in the Omni-Media Era". When I revisit Cuigu, I still remember the time when I studied communication-related majors many year...
Interesting and good-looking is king──Hand-drawn style content marketing is the rule
After being busy at work, I can often see hand-drawn Internet joke comics forwarded by my friends in the LINE group, so that everyone can relax and relax. These beautiful and interesting hand-drawn comics are usually the works of Yanai Shunko. In the general circle of friends, the content that people will forward through LINE or share on Facebook must usually have characteristics such as "interesting", "good-looking", "succinct and powerful", "direct/without thinking", etc.
The real estate industry joins hands with artificial intelligence to bring more benefits to life
Recently, when I open newspapers or connect to the Internet every day, I can see traces of artificial intelligence everywhere, such as the Taiwan Artificial Intelligence Annual Conference that just concluded a few days ago, or the Taiwan Artificial Intelligence School that is currently planning to recruit 200 AI talents. They all fall under the category of artificial intelligence and have caused a lot of discussion. So, what exactly is Artificial Intelligence (AI)? Wikipedia points out that a...
Content Hacking Lecture (CHL1) Participation Experience: Delivering the Values Behind the Product
The author of this article is Xie Yazhu. He has spent his career (actually only two and a half years ago) in start-up companies, pursuing rapid growth and success in a rapidly changing environment. Perhaps because he grew up in the south and has a natural tendency to reciprocate good things, he is hopelessly passionate about brand marketing. He even founded his own company with his friends at the age of 24, but it ended after one year of operation. Now I plan to return to the workplace with t...
Playing with Instagram’s content strategy: A brief discussion of the charm of “limited time updates”
The last time I participated in the "Content Hacking Seminar", the lecturer Fabius shared the content marketing trends in 2018 and specifically mentioned that "more limited-time content" is one of the nine major trends for next year. This "burn after reading" trend started by Snapchat was loved by young people in Europe and the United States as soon as it was launched. Although this trend has not spread to Asia at the time, it does not mean that Asians are not keen on this kind of sharing met...
Content Hacking Lecture Series: Planning the 2018 Content Calendar
The second event in the series of lectures hosted by the Content Hacker website will be held on December 6, 2017. This lecture will introduce blog writing strategies and planning the content calendar for 2018. Interested friends are welcome to sign up! Lecture Introduction Do you want to learn blog writing skills? Are you wondering how to craft a content strategy? Do you want to build a personal brand or monetize your content? To welcome 2018, you need to know the latest writing strategies an...