Blog
Practical insights on AI, writing, and content strategy
Facebook reduces fan page visibility again, what should marketers do?
Image source: Facebook newsroom Facebook has been “upgrading” its algorithms recently, leaving community editors and marketers exhausted. On January 11 (Taiwan time is the 12th), Facebook’s official press release and Zuckerberg’s Facebook page issued a new statement, announcing that it would increase the weight of posts from family and friends on News Feed and reduce the proportion of Fan Pages (Page).
"Machines, Platforms, Crowds: How to Navigate Our Digital Future": A Survival Guide to Embracing the Future
At the beginning of the new year, many people begin to talk about their new hopes. Some hope to pursue career success, while others seek family harmony or good health. When it comes to the outlook for future technology, many people will unconsciously talk about technological applications that are currently in the spotlight, such as drones, blockchain, artificial intelligence, big data or the Internet of Things. If we try to use three keywords to summarize the evolution of the digital age, the...
Strengthen your social penetration—learn from Content Hacker
The author of this article is Qin Zhenjia, and it was originally published in the January 2018 issue of "English Island" magazine. Thank you to English Island for authorizing the reprint. Thank you hereby. For ordinary consumers like you and me, we are bombarded with advertising copy and videos every day. From TV commercials, mobile videos, to printed promotional catalogs or leaflets, it is so tiring that apart from occasionally paying attention to whether there are special offers, it is prob...
Growth Hack does this - 2018 Dark Continent Practical Chapter
The author of this article, Tang Jiahong, is an architectural therapist and the principal architect of Liwai Architects Office. Compared with architects, architectural therapists use the care of interior designers to provide integrated interior and architectural designs, reducing modifications. Compared with interior designers, architects are professional and can accurately judge the safety of structural modifications, taking into account both beauty and safety. Thank you for the permission t...
Learn three passwords and three sets of logic to help you write articles that resonate with people
Today, on the page of the "Content Power: The Super Power of Building Brands" online course, I saw a student asking a question: How to "continuously" write copy that resonates? As expected of a friend who is aspiring to improve his content, even the questions he asks are of a high standard and go straight to the core. Well, it’s really great! Without further ado, let’s talk about this issue now! Although this classmate specifically put the three words "continuously" in quotation marks, I gues...
Online courses are gaining momentum, how can you do marketing?
A business owner once asked me: "What is a content hacker?" I think that a "content hacker" is not just enough to be able to write copy or perform content marketing, but more importantly, he needs to have a growth mindset and the ability to interpret data. Recently, in order to promote my "Content Power" online course, I have put into practical use all the tools and methods that I have shared on the "Content Hacking" website and lectures in the past. I just took this opportunity to actually t...
Blogger webmaster takes a look: Improving interaction with readers starts with improving "readability"
As the saying goes, "New Year, New Hopes", I am very happy to see that at the beginning of the new year, many friends around me have started to write blogs, planning to use the power of content to achieve the purpose of communication and persuasion. I saw someone asking on the page of the "Content Power: The Super Power of Building Brands" online course: "How to organize content so that it is easy to read but not boring, and at the same time suitable for people with different reading habits?"...
Self-discipline, dedication and good communication skills: three things you must learn to embrace the era of the “gig economy”
Editor's note: Recently, World Magazine has also officially introduced this book "The Gig Economy is Coming: A Breakthrough MBA Innovation Course to Teach You to Bravely Challenge a Diversified Life with Multiple Incomes and Multiple Jobs". Interested friends are welcome to refer to it and purchase it! Friends who know me know that Vista is a bookworm and likes to have conversations with authors through reading. I just received the new book "The Gig Economy" recently, so I read it before goin...
Content power: a superpower that everyone from office workers, slash youths to freelancers should have
Today is January 4th. On behalf of all members of the Content Hacking Team, Vista would like to first say to readers and friends: "Happy New Year!" I wish everyone will be safe and healthy in 2018 and all their wishes will come true! In early December 2017, LinkedIn, a well-known workplace networking website, released the "LinkedIn 2017 U.S. Emerging Jobs Report." The report quoted data from the U.S. Bureau of Labor Statistics and pointed out that the employment growth rate in the next 10 yea...
Three things "Learning to Sales with the Wolf of Wall Street" taught me: products, trust and relationships
Maybe in the movie "The Wolf of Wall Street", Leonardo. Jordan, played by DiCaprio. Jordan Belfort left such a vivid impression on people, or maybe it was the "straight-line sales persuasion system" developed by him that convinced me. So I saw this book "Learn to Sales with the Wolf of Wall Street" in the bookstore this evening. I flipped through a few pages and decided to take it home.
From borrowing topics to using small things to win big things: How to effectively formulate your writing strategy?
If you have the opportunity to talk to foreigners, or often watch some foreign photo albums, you may find that foreigners often put the word "Leverage" on their lips--when it comes to Leverage, many people may be able to answer immediately, oh! This word means "leverage". But in fact, according to the opinion of Lily, the blogger "Your mobile phone is your best English teacher", Leverage should be interpreted as utilization. The so-called utilization means "use for profit" or "use for profit"...
Redemption in the social era: Stop posting randomly, you can generate content strategically and plannedly
For social editors or marketing planners in the company, the thought of "squeezing out" content every day is really a painful task. Day after day, week after week, there is so much to write about? The product features are just that, but the boss always feels that what you write is not exaggerated enough and the importance of the product is not emphasized enough. Friends in charge of marketing work had no choice but to cry every day and squeeze their brains out to move forward. Let me ask, whe...
Luo Zhenyu's "Friends of Time 2017" New Year's Eve Speech: From the "Hunter-Gathering Era" to the "Agricultural Era", Five Golden Phrases and Concepts Learned by Content Hackers
On the evening of December 31, 2017, Luo Zhenyu, known as "Fat Luo", a popular knowledge dealer (should be said to be an online knowledge service provider) in China, once again held the 2017 "Friends of Time" New Year's Eve speech. More than 10,000 people crowded into the Shanghai venue to listen to his speech. Coupled with the live broadcast on Shenzhen Satellite TV and the audio-visual platform Youku, it is estimated that millions of people at home and abroad watched simultaneously, showing...
Outlook for the real estate industry in 2018: The rise of technology and its important role
Time flies so fast, and 2017 has already entered history in the blink of an eye. As we welcome the new year, what changes will happen to the real estate industry that everyone is concerned about? Now, let us quickly master it together! Although real estate technology is still a fairly traditional industry, and many transactions still rely on the mediation of professionals, with the trend of social media and the popularity of mobile devices, the real estate industry is about to usher in a new ...
"Creative Bias" Recommended Preface: Enjoy the baptism of creativity
It’s the end of the year again, and if the corporate world also establishes a ranking list of representative words for the year, I think “creativity” will definitely be at the top! Because it is as popular and common as words such as "excellence", "integration" or "innovation", and they are all hot keywords often mentioned by bosses or managers. Creativity is to connect some things together. By Steve Jobs Everyone loves brilliant ideas, just as we admire Steve Jobs and Elon Musk and marvel at...