Blog
Practical insights on AI, writing, and content strategy
The road from editor to editor-in-chief: how to become the best blogger
The author of this article, Wayne Fu, has researched the most in-depth topic of Blogger, and has also delved into many application experiences related to the Internet and cloud. Thank you for the permission to reprint, hereby thank you. A while ago, after I wrote "Blog traffic from search engines is emotionless - finding the motivation to run a website", a food blog client asked some SEO (search engine optimization) questions. She is a loyal reader and must know that I want readers to focus o...
Jonker stops raising funds for subscription events: Challenges and reflections on the subscription system
Since the end of 2017, the Internet celebrity Jon announced on her YouTube channel that she would stop her fundraising project for "囧 Storytelling", which not only triggered discussions on whether the "subscription-based" business model for creators is feasible, but also caused a huge controversy. The "Content Hacker" website has collected relevant information for you and made it into a convenient and easy-to-read package. Please refer to it if you are interested.
The incident of Jonker stopping raising funds for subscriptions: Reflection on the subscription business model
Since the end of 2017, the Internet celebrity Jon announced on her YouTube channel that she would stop her fundraising project for "囧 Storytelling", which not only triggered discussions on whether the "subscription-based" business model for creators is feasible, but also caused a huge controversy. The "Content Hacker" website has collected relevant information for you and made it into a convenient and easy-to-read package. Please refer to it if you are interested.
A brief discussion on subscription fund-raising (Part 1): How to understand "囧星人 ceases subscription system"
The author of this article, Qiu Taocheng, is a small copywriter who takes turns typing on five keyboards. I don’t think I’m as good as a copywriter, so I’m just a writer. Currently, I specialize in keyword advertising and copywriting marketing. Looking forward to finding a dignified way to survive. Thank you for the permission to reprint, hereby thank you. Foreword: In a live broadcast on December 31, 2017, Jonker expressed that he was about to withdraw his current monthly subscription sponso...
A brief discussion on subscription fundraising (Part 2): About the choices and breakthroughs of "public content" creators
The author of this article, Qiu Taocheng, is a small copywriter who takes turns typing on five keyboards. I don’t think I’m as good as a copywriter, so I’m just a writer. Currently, I specialize in keyword advertising and copywriting marketing. Looking forward to finding a dignified way to survive. Thank you for the permission to reprint, hereby thank you. In the previous article, we mentioned the reasons why people stopped subscribing, as well as the most important lesson for creators - to c...
A brief discussion on subscription fundraising (Part 2): restrictions and challenges for creators of "closed content"
The author of this article, Qiu Taocheng, is a small copywriter who takes turns typing on five keyboards. I don’t think I’m as good as a copywriter, so I’m just a writer. Currently, I specialize in keyword advertising and copywriting marketing. Looking forward to finding a dignified way to survive. Thank you for the permission to reprint, hereby thank you. Preface Review We have previously discussed the possible reasons for Jonkers to stop subscribing, which shows that the subscription system...
[Lazy person] Facebook is attacking the media again: social power dominates news reach [Updated on the morning of January 27]
Image source: Facebook newsroom In just a few days, the attack started again. Facebook’s targets this time were clearly aimed at the media! Facebook announced that it will soon prioritize media news display based on user surveys and user evaluations of news. In other words, in the future, Facebook will give priority to displaying local, credible and high-quality news information, allowing netizens to help rate news media. Even on the weekend, there is still no time to spare. The "Content Hack...
"Narrative Arc: Pulitzer Prize Judges Teach You to Write a Criticized and Popular Interview Report": A review of my interview writing career
On a winter afternoon when the weather is getting warmer, it is actually very enjoyable to read "Narrative Arc: Pulitzer Prize Judges Teaches You to Write a Crowd-worthy Interview Report" and listen to John Lennon's old songs. It's just that my eyes were attracted by the words, but my thoughts couldn't synchronize; suddenly, I seemed to have returned to the era when I was still working in the media. Everyone has some quirks to one degree or another. For example, I never like underlining notes...
Content power is your superpower: Why do e-commerce and community management need to learn content marketing?
Without the blessing of traffic dividends and being controlled by algorithms, when the reach of social media is getting lower and lower, content power has become an important way to earn eyeballs. A few days ago, I read a report in the Industrial and Commercial Times about "E-commerce war, Shopee uses content marketing to grab customers." The general idea is that after Shopee successfully gained market share in Taiwan through "free shipping subsidies", it began to choose a different approach ...
Four suggestions to help you spread your brand on social media
For many people, running a fan page or Facebook group is almost synonymous with "online marketing." Everyone has almost forgotten what techniques and methods were used to spread their own brands or products before the advent of Facebook? Maybe many friends have forgotten the Web 2.0 era when blogs were on the rise, and even personal websites were still rare. How did the business community and professionals at that time connect and promote? Although Facebook is convenient, it is definitely not...
Experience from participating in the 3rd Content Hacking Lecture (CHL3)─Use three magic weapons to say the right thing to the right person
The author of this article, Tang Jiahong, is an architectural therapist and the principal architect of Liwai Architects Office. Compared with architects, architectural therapists use the care of interior designers to provide integrated interior and architectural designs, reducing modifications. Compared with interior designers, architects are professional and can accurately judge the safety of structural modifications, taking into account both beauty and safety. Thank you for the permission t...
[Lazy person] The sky will not fall: Facebook reduces the reach of fan pages in response [Updated on the afternoon of January 31]
On January 12, Facebook announced that it would once again reduce the visibility of fan pages, causing marketers and social editors around the world (including Taiwan) to immediately suffer. Amid the panic, many experts at home and abroad came forward with corresponding opinions. The "Content Hacker" website helped organize them into easy-to-read lazy packages for the reference of all friends. If there are any fish that have slipped through the net, or if you find relevant expert comments wor...
Content marketing strategies you have to pay attention to─it’s better to sell products than ideas
The author of this article, Yukimi, shares his experiences on travel, small farmers and food through his blog. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. I recently participated in the third Content Hacking Lecture (CHL3) hosted by the "Content Hacking" website and gained a lot. This is an event co-hosted by two content marketing experts Zheng Weiquan (Vista) and Qin Zhenjia (White Bear). The theme this time is to share how to use writing skills to create...
How to write copy for a sales page? Take the online course "Content Power: The Super Power of Building Brands" as an example
Recently, in order to promote my online course "Content Power: The Super Power of Building Brands", I made a lot of preparations in advance, such as designing a sales page (landing page), planning a chatbot for a fan page giveaway event, and shooting a fundraising video... etc. Many people saw the sales page of this online course and asked me how this page was designed? How did you come up with the sales copy on the web page? Because the fundraising target has exceeded 200%, I will add an unl...
Experience from participating in the 3rd Content Hacking Lecture (CHL3) - Make good use of writing skills to create content marketing strategies
The author of this article, Yang Biyu, is currently the administrator of the Oops Design Apparel Taiwan fan page. Thank you for the permission to reprint, hereby thank you. Attending this "Content Hacking" lecture made me feel like I was practicing two sets of content mentality and writing skills together. V University introduced copywriting skills (terminal writing), and Bai Xiong also shared how to create content marketing strategies (mental methods). Originally, I just came to listen to co...