Create a content calendar for June: Dragon Boat Festival and Summer Solstice are coming one after another, and hot topics are in the spotlight

May is not over yet, but the weather in Taiwan is so hot that it feels like the end of July. Therefore, before all the May Seasonal Topics that I organized for you last time are used up, I will soon have to use all the summer topics in advance. For those who sell “cooling” products such as drinks, ice products, electric fans and air conditioners, consumers may rush to buy them out before they even have time to write any content.

However, there are still many important seasons in June that can be well used to combine with content marketing strategy. You may wish to make full use of it. By the way, in addition to the topic of cooling and relieving heat, let’s take a look at other good products that can win over consumers!

☆ June horoscope

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Gemini: May 21st to June 20th

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Cancer: June 21 to July 22

☆Festivals:

#World Environment Day (opens in a new tab)─June 5

The United Nations launched World Environment Day in 1974, which is hosted by different countries every year. The theme of 2018 is Beat Plastic Pollution and the host country is India.

Applicable content scenarios: Promote plastic reduction, such as beverage stores, buffets, and fast food restaurants to increase discounts for consumers to bring their own environmentally friendly tableware.

#awnzhong (opens in a new tab)─June 6

One of the 24 solar terms, it means that the weather is getting hotter and summer vegetables and fruits are starting to be on the market.

Applicable content situations: During the summer fruit and vegetable season, restaurants and beverage shops can use it more.

#Portuguese Day (opens in a new tab)─June 10

The full name is Portugal Day, Camões Day and Portuguese Overseas Chinese Day. The Portuguese National Day established in 1977 is also the death anniversary of the country’s patriotic poet Camões.

Applicable content situations: experience Portuguese style, Portuguese-style dining or gifts.

#World Blood Donation Day (opens in a new tab)─June 14

The World Health Organization launched World Blood Donor Day in 2004 to encourage people around the world to donate blood.

Applicable content situation: Encourage blood donation. Restaurants and pharmacies provide consumers with discounts or small gifts based on blood donation vouchers.

#Dragon Boat Festival (opens in a new tab)─June 18

The meaning of the Dragon Boat Festival is the reunion of family members and the official arrival of summer. Elders usually tell them not to collect quilts until after the Dragon Boat Festival; but this year it is too hot, so this does not apply.

Applicable content situations: Dragon Boat Festival gift sales, remember to greet consumers and provide various types of Dragon Boat Festival homecoming souvenirs.

☞ Practical example: Spicy Rice Dumplings (opens in a new tab) (China). It actually launched spicy rice dumplings during the extremely hot Dragon Boat Festival, which attracted many media reports (opens in a new tab).

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#Summer Solstice (opens in a new tab)─June 21

One of the 24 solar terms, it represents the official start of summer and is also the day with the shortest shadow of the year.

Applicable content situations: Create a cool feeling in summer for consumer products, such as drinks, ice products, water play products, summer travel, etc.

☆ 重要展览：

• Computex Taipei (opens in a new tab): June 5-June 9

• The 20th Taipei International Baby and Maternity Products Fair (opens in a new tab): June 13-June 17

• 2018 Taipei International Furniture Festival: June 15-June 18

• The 10th Taipei International Franchise and Entrepreneurship Exhibition (opens in a new tab): June 15-June 18

• Taiwan International Seniors and Health Care Industry Exhibition (opens in a new tab): June 21-June 24

• Taiwan International Medical Exhibition (opens in a new tab): June 21-June 24

• 2018 Taipei International Wedding Fair (opens in a new tab): June 22-June 25

• 2018 Taipei International Brilliant Luxury Jewelry and Boutique Exhibition (opens in a new tab): June 22-June 25

• 台北国际包装工业展览会 (opens in a new tab) ：6月27日─6月30日

• Taipei International Food Processing Equipment and Pharmaceutical Machinery Exhibition (opens in a new tab): June 27-June 30

• Taipei International Food Exhibition (opens in a new tab): June 27-June 30

• Taiwan International Halal Products Exhibition (opens in a new tab): June 27-June 30

• Taiwan International Hotel and Catering Equipment and Supplies Exhibition (opens in a new tab): June 27-June 30

• 2018 Summer Safety and Security Agricultural Products Exhibition: June 29-July 1

☆Birthdays of important stars or celebrities:

Star:

• Karen Mok: June 2

• Courgette: June 4

• Angelina Jolie: June 4

• Yang Chenglin: June 4

• Chen Qizhen: June 6

• Zhang Yusheng: June 7

*Zhou Yimin: June 9

*Xu Xidi (little S): June 14

• Liang Jingru: June 16

*Ella: June 18

• Zhao Chuan: June 18

*Paul McCartney: June 18

• Meryl Streep: June 22

• Huang Xiaohu: June 21

• Stephen Chow: June 22

• Tony Leung: June 27

Celebrities:

*Dante: June 5

*Adam. Smith: June 5

• Gauguin: June 7

• Schumann: June 8

*Cairns: June 10

*Xia Chuzun: June 15

• Stravinsky: June 17

• Helen Keller: June 27

• Rousseau: June 28

☆ Seasonal ingredients:

• pineapple

• Lychee

• mango

• Gherkin

• Shansu

• French beans

• Water spinach

• cauliflower

• Pumpkin

• Okra

• Red phoenix

• courgette

• Bitter melon

• eggplant

• Amaranth

• Perilla

• Loofah

• young ginger

• Asparagus

★ Photo Credit: Pixabay (opens in a new tab), Weilong (opens in a new tab)

★ Make generating inspiration a habit, please sign up for the Ouchi Master Lecture on June 4: Building an Inspiration Database (opens in a new tab).

★ Vista Book Club June Special: “Is this idea a success?” Internet entrepreneurship master turns your ideas into cash (opens in a new tab)》.

★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”.

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Further reading

• Time Weaver: Create a career blueprint with a content calendar
• Use the content calendar (with template) to find direction for your content strategy
• “The Little Voice of Vista”: How to Create a Content Calendar