Set your content calendar for July: summer vacation, World Cup and International Kiss Day to keep your writing passion burning

The late rainy season has finally brought summer water to Taiwan, which has been exposed to the sun for several months. Although it rained a little, the reservoir was still “thirsty”. If your product has water-saving or water-saving features, don’t forget to take advantage of this opportunity to create relevant content!

July is the hottest season among the 24 solar terms, with mild heat and severe heat coming one after another. The topic of cooling down and relieving the heat is definitely a popular theme. At the same time, college, middle school and primary school students are also starting their summer vacation, and they will also need content related to delicious food, fun, reunions and fun to increase their exposure.

Also due to the coming of summer vacation, various consumer exhibitions are overwhelmed. You can also see if there are any exhibition topics in your industry that you can ride on?

☆ July horoscope

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Cancer: June 21st to July 22nd

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Leo: July 23 to August 22

☆Festivals and solar terms:

#World Cup (opens in a new tab)─June 30 to July 15

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From the beginning of the group stage, there has been a wave of World Football Championship fever in Taiwan. Facebook messages are full of game updates, the joy of supporting the team’s victory, or the disappointment of losing. If you can take advantage of the World Football Championship keyword craze and do a wave of content marketing, I think it will be a very worthwhile job.

Applicable content situations:

Promotion of products such as sports and protective equipment (especially football), beverages and clothing stores.

#USA Day (opens in a new tab)─July 4

Applicable content situations:

Promotional items in red, white and blue colors.

Gradient beverage stores, clothing stores, and accessories stores can all promote products with colors similar to the American flag or the stars and stripes pattern.

☞ Practical example: BRIT + CO

#International Kissing Day (opens in a new tab)─July 6

Applicable content situations:

Lip care products: Apply lip balm before kissing.

Other promotions for couples or couples in love.

#小热 (opens in a new tab)─July 7

Applicable content situations:

Homophones: mouse, small potato.

Cool in summer: make more use of ice products, drinks and restaurants.

Proverb: Eat mangoes during Xiaoshu.

#大热 (opens in a new tab)─July 23

The hottest time of the year.

Applicable content situations:

Cool in summer: make more use of ice products, drinks and restaurants.

Proverb: Eat pineapples in the hot summer.

☞ Practical example: McDonald’s in China─Extending potatoes during the summer heat

☆ Important exhibitions:

• Taipei Pet Products Show (opens in a new tab): July 6-July 9

• Taipei Multimedia Fair (opens in a new tab): July 6-July 9

• Smart Life Software Application Exhibition (opens in a new tab): July 6-July 9

• Taipei International Digital Audio, Video and Home Appliances Fair (opens in a new tab): July 6-July 9

• Taipei International Creative Stationery Fair (opens in a new tab): July 6-July 9

• Taipei International Sporting Goods and Outdoor Leisure Show (opens in a new tab): July 6-July 9

• Taipei International Maternal and Child Products Exhibition (opens in a new tab): July 13-July 16

• Taipei Toys and Children’s Expo (opens in a new tab): July 13-July 16

• Taipei Musical Instrument Exhibition (opens in a new tab): July 13-July 16

• Taipei Furniture Exhibition for Imported and Domestic Sales (opens in a new tab): July 13-July 16

• Car and Taste Expo (opens in a new tab): July 13-July 16

• Taiwan Biotechnology Exhibition (opens in a new tab): July 19-July 22

• Taipei International Beauty, Skin Care, Biotechnology and Health Care Exhibition (opens in a new tab): July 19-July 22

• International Snack Fair (opens in a new tab): July 20-July 22

• Taipei Wine Show (opens in a new tab): July 20-July 22

• Taipei International Building Materials, Decoration, Kitchen and Bathroom Lighting Exhibition, Taipei Leisure, Health and Wellness Exhibition (opens in a new tab): July 20-July 23

• Taiwan Professional Chain Franchise Exhibition Kaohsiung Exhibition (opens in a new tab): July 20-July 23

• Taipei International Summer Travel Show (opens in a new tab): July 20-July 23

• Study in Japan Fair (opens in a new tab): July 21 (Kaohsiung), July 22 (Taipei)

• Taipei World Trade Autumn and Winter Shoe Show (opens in a new tab): July 25-July 28

• Asia-Pacific Agricultural Technology Exhibition and Conference (opens in a new tab): July 26-July 28

• Taipei Wedding Dress Exhibition (opens in a new tab): July 27-July 30

☆Birthdays of important stars or celebrities:

Star:

• Chen Meifeng: July 1

*Tom Cruise: July 3

• Lin Zhixuan: July 6

• Wanfang: July 6

• Tom Hank: July 9

• Jacky Cheung: July 10

• Tao Zhe: July 11

*Harrison Ford: July 13

• Lu Guangzhong: July 15

• Fei Yuqing: July 17

• Li Zongsheng: July 19

• Luo Dayou: July 20

*Robin Williams: July 21

• Chen Weiyin: July 21

• Sylvia Chang: July 21

• Stefanie Sun: July 23

• Guo Hongzhi: July 23

• Eason Chan: July 27

• Yu Chengqing: July 28

Celebrities:

*Princess Diana: July 1

*Hawthorne: July 4

*Tesla: July 10

• E.B. White: July 11

• Hemingway: July 21

• Huxley: July 26

• J.K. Rowling: July 31

☆ Seasonal ingredients:

• Dragon fruit

• Passion fruit

• bamboo shoots

• watermelon

• plums

• mango

• golden needle

• Pumpkin

• Okra

• cantaloupe

• Lychee

• White bamboo shoots

• Loofah

*grapes

• avocado

• lotus seeds

• Lotus root

• Longan

• lemon

• Custard Apple

★ Photo Credit: Pixabay (opens in a new tab), Unsplash (opens in a new tab)

★ If you want to know how to make good use of content marketing tools and achieve better marketing results with less cost, please sign up for the Ouchi expert lecture on July 10: Use less, earn more! Content Marketing Save Money (opens in a new tab).

★ Vista Reading Club July Special: “The most extreme service and the most money (opens in a new tab)”.

★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”.

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Further reading

• Time Weaver: Create a career blueprint with a content calendar
• Use the content calendar (with template) to find direction for your content strategy
• “The Little Voice of Vista”: How to Create a Content Calendar