Blog
Practical insights on AI, writing, and content strategy
To speed up your blog, start by choosing plug-ins carefully
The author of this article, Wayne Fu, has researched the most in-depth topic of Blogger, and has also delved into many application experiences related to the Internet and cloud. Thank you for the permission to reprint, hereby thank you. I believe that webmasters and bloggers who value SEO will pay special attention to the loading speed of web pages, because loading speed is one of Google's ranking scoring items. I have written a series of articles on "Website Performance" before. Interested w...
Master the five questions and the three mores to create an eye-catching annual plan presentation
The author of this article is Betty Huang, who has nearly twenty years of experience in foreign business, spanning finance, consumer goods, beauty, medicine, and food and beverages. The business scope includes Taiwan, China and Singapore, focusing on marketing, strategy and business. It still continues to learn and pursue diversified development. Thank you for the permission to reprint, hereby thank you. After several rounds of discussions and adjustments, the full-year plan was finally final...
Developing a social media strategy is the key to success in promoting e-commerce
The author of this article is OSRI Co., Ltd., and we would like to thank you for your permission to reprint it. 2018 has arrived. For e-commerce operators and marketing teams, grasping trends and formulating appropriate marketing strategies will help improve the company's revenue performance throughout the year. Therefore, we must develop a comprehensive e-commerce strategy. Not only do you need to start from operations (costs, channels), but you also need to know how to use external forces a...
Five tips to reduce your shopping cart abandonment rate
The author of this article is OSRI Co., Ltd., and we would like to thank you for your permission to reprint it. Do you also face such troubles? Customers add items to their shopping cart but do not complete the checkout. You are not the only one. I believe this is a problem that every e-commerce merchant will encounter - abandoned shopping cart.
[Lazy person] Facebook takes another move to increase the display ratio of local news [Updated on the evening of February 1st]
Facebook took another move on January 30, announcing that it would adjust its algorithm to increase the frequency of local news. Interpreting the meaning of this message, we believe that Facebook messages will not only strengthen the stratosphere of relatives and friends, but also further strengthen the situation of the local stratosphere starting now. How to deal with Facebook's changing algorithm? Please refer to the articles related to content hacking: Four suggestions to help you spread y...
Six major trends in business briefing design in 2018: from storytelling, negative space to intelligent design
The author of this article, Liu Yiyou, is a briefing. Founder of Simple Newspaper Workshop. He has more than ten years of experience in business presentations and is good at presentation structure, information visualization, strategic proposals and fundraising presentations. Thank you for the permission to reprint, hereby thank you. The year 2017 that has just passed can be said to be a year of vigorous development for newsletters. Presentation teaching, presentation books and online resource...
The story of becoming a small internet celebrity: The interaction between Dimple J and Mommy during filming
The author of this article is Thelma, Dimple J’s mom. He has more than ten years of working experience in the Internet industry. He currently serves as the vice president of Internet celebrity and live event promotion for an advertising company, the regional manager of the Thailand branch, and a consultant for an e-sports company. Thank you for the permission to reprint, hereby thank you. Last night I was thinking about the process of making a video with my son Dimple J. It was actually a new...
Top ten trends in presentation design in 2018: The era of reading presentations on mobile phones is here!
The author of this article, Chen Changan (Duncun), has a lot of questions and is always an explorer of knowledge. I love advertising and presentations, and am working hard to send myself to the 4A battlefield, eager to fight with customers and consumers. Thank you for the permission to reprint, hereby thank you. On January 25, 2018, I went to Songshan Cultural and Creative Park to attend the first briefing gathering in 2018. Since it was the first event in 2018, Mr. Lin Daban, the co-sponsor ...
Traveling Frog is ramming: Raising frogs teaches me how to track popular keywords? [Updated on the afternoon of February 6th]
In the past few days, have you noticed that your Facebook news feed is almost completely flooded with photos of your friend’s “Travel Frog” (original name: Ryu Toru)? Well, even Mr. Vista is raising frogs, and his Facebook wall is full of photos of his Linger family! Seeing this trend, friends who are content hackers, what do you think of it? That’s right, it’s time to learn how to track trending keywords!
Thinking from the reader’s perspective─How to write valuable articles?
Today I read this article in the awoo Growth Hacker Marketing Journal, "What is the SEO trend in 2018? Awoo's key organization + best practical secrets." To paraphrase the other side of the country, the article is really full of useful information! In this article, the importance of content for search engine optimization (SEO) is also mentioned. Regarding the question "How to write valuable articles?", the author Hailey Huang took an e-commerce company that sells women's skin care products as...
How to design a call to action? Take the clapping mechanism of the Medium platform as an example
In my article "How to create a powerful call to action?", I introduced to you what a call to action is? And, what details should we pay attention to when creating calls to action? The purpose of a call to action is to inspire the target audience (Target Audience) to actually take action after reading the copy or video - for example, hoping that consumers will purchase goods, make donations, participate in activities, etc. In fact, there is no need to overthink your call to action.
Content is power: let us find great content channels in the vast ocean of marketing
It seems that not long ago, everyone was ignorant and vague about the concept of "content marketing", but in the blink of an eye, everyone's demand and expectations for "content marketing" have become quite strong. We can fully feel the needs of students from the two recent content hacking courses and the first three content hacking lectures.
"Content Marketing Practical Class" Experience - Tell a touching story to create resonance
The author of this article, Jin Qianpei, currently runs Aroma Academy, Tuo SPA and Zhongshan 15 Lecture Hall. Thank you for the permission to reprint, hereby thank you. I am the mother of a seven-year-old boy who is so thoughtful that he keeps his hand-drawn drawings in my folder. I saw it accidentally the day before yesterday and asked him why he did this? He said: "This way you will miss me.
When the imitation Song Dynasty flower bowl meets modern instant noodles: learn from the editor of the Forbidden City boutique to catch the eye
If you often feel that the goods or services you have are ordinary and boring, and it is really difficult to engage in content marketing, you can refer to the wonderful ideas of the editors of the Forbidden City, which may give you more space for your imagination. In March 2017, an ordinary Facebook post about instant noodles attracted 11,000 likes and more than 1,600 shares.
Improving content capabilities: from pursuing product characteristics to grasping human needs
When you think of copywriting, what comes to mind? Do you think it’s only related to product sales or fan club posts? In fact, this is not the case. Copywriting involves a wide range of aspects. I happened to read a foreign article today titled "Why is UX Copywriting so Important in Product Design". The article mentioned the close relationship between copywriting and user experience. What the author said really touched my heart: Writers are designers in a sense.