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Practical insights on AI, writing, and content strategy
"Brand Marketing Media Public Relations Skills" course experience: Understand the media ecosystem and master the direction of community management
The author of this article is Chen Zhaorong, who currently serves as a private posture management coach and sports nutrition consulting coach. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. This afternoon, I arranged a "Brand Marketing, Media and Public Relations" course for myself to learn how to be good friends with the media. The lecturer Vista is Zheng Weiquan, the former editor-in-chief of "Digital Times" magazine. Through three hours of study, I learned...
Content marketing is like a first date, don’t just talk about yourself
Looking at Europe and the United States, content marketing has become a trend.但在台湾，虽然大家也时常听到内容行销，但却没有太多的网站可以有系统地为大家介绍相关资讯，的确有些可惜。 「内容骇客」自我期许要成为台湾内容行销第一站，我们从2019年开始，将要好好为大家介绍全球内容行销的趋势与精彩案例！ 一开始，让我来跟大家谈谈：到底什么是内容行销？
How to write a press release? Clarify the context and cause and effect of events, and convey key points and benefits through titles
This afternoon, I was invited to teach a course on "Brand Marketing, Media and Public Relations" at the Pan-Science Academy. Before the course begins, let us briefly talk about how to write a press release to catch the public's attention? Maybe you have heard of the "inverted pyramid structure", but in fact it is just a writing technique. The most important key is that we must give priority to the media to understand: Why is this event worthy of attention? What is its relationship with the ge...
Seize your own business trends: Look at content marketing from the New Year's Eve speech of "Friends of Time 2018"
Time flies, and Luo Pang (Luo Zhenyu)'s "Friends of Time" New Year's Eve speech has entered its fourth year. If he really follows his plan, it will last another 17 years. The content of the 2018 New Year's Eve speech was commented by many online friends as being too watery (meaning it was mixed with a lot of water) and having too little substance (meaning the key points). Some people said that half of the time was spent in professional production, and a lot of the rest of the content was not ...
Four effective strategies to help you nail email marketing
Yesterday, we talked about "In addition to blogging, how else can we do content marketing?" Today we want to continue to talk to you about another marketing tool that has been around for many years, which is email marketing. Email Marketing is a form of direct marketing that uses email to deliver business or fundraising messages to its audience. In a broad sense, every email sent to a potential or current customer can be considered email marketing. Some friends can't help but frown when they ...
Besides blogging, how else can you do content marketing?
2019 has begun, and we must continue to be buzzing and start diligently producing content to provide you with information about "content marketing." When it comes to "content marketing", everyone should be able to understand it - this is a marketing method that attracts customers by continuously producing high-value, highly relevant content to customers. By maintaining long-term contact with customers, continuously providing highly valuable and relevant content to customers, and communicating...
Westwood One releases 2018 Podcast user research report: 43% of listeners spend at least 6 hours listening to programs every week
In our article "2019 Digital Marketing Forecast", we mentioned that video is an easily interactive form of communication on the Internet. In addition to live broadcasts, podcasts are also a noteworthy type of audio-visual content. Podcast is a type of digital media, which refers to a series of audio, video, electronic radio or text files published on the Internet in the form of a list, and then listeners subscribe to the list through electronic devices to download or stream the electronic fil...
Four rules to help you accurately grasp your target audience
January 2nd happens to be my birthday, and I received many blessings from friends on Facebook or LINE throughout the day. I am really grateful to everyone. Today happens to be the first day after the annual vacation. Many people have returned to work and returned to their original lives. Early in the morning, I received a notification from the Hahow platform. It turned out that a student who participated in the "Content Power: The Super Power of Building Brands" online course wrote to ask que...
Welcome 2019, let us write a chapter of life together
Today is New Year’s Day 2019, and it is also the 437th day since the establishment of the “Content Hacker” website. Here I would like to say "Happy New Year" to everyone, and also thank you for your support during this period. Content creation is indeed a long and lonely road. Although there is no end in sight, I also believe that writing really hard will do the trick! The "Content Hacker" website will also launch new projects, so stay tuned. Looking forward to 2019, let’s write a chapter of ...
[Da Nei Net Excerpt No. 3] To get rid of the communication wall, you need the ORID focus discussion method
Net excerpts are collected by Haruhito, the author of the light novel "Southern Cross". In the spirit of "taking from the Internet, giving back to the Internet", we recommend selected articles covering entrepreneurship, business strategy, business management, marketing planning, psychology, etc. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. 🔑In the future, business models will become more cross-border and complex, and the technology you need most is communi...
"Have you written today?" Book excerpt: "In-depth Practice Method for Writing a Slash Life": Let the world know me, start by promoting yourself
This article is excerpted from "Have you written today?" published on January 1, 2019. The book "In-depth Practice Method for Writing a Slash Life" is written by Kim Min-sik. Thanks to Daejeon Publishing House for permission to reprint. In the era of social media (SNS), all of us must become advertising copywriters to promote our own products. People who want to be PDs (directors) or reporters usually think of essay writing in their minds. Writing an article with a review or review in mind is...
I watch "The Dragonfly Effect": When running a community, please make good use of the power of "four wings"
One person's power is often limited, but if connected through the Internet, a well-designed and planned event appeal may cause many ripples. Many people were talking about former U.S. President Obama's participation in the presidential election. Obama's campaign team not only chose to expose it on social networking sites such as Twitter and Facebook, but also cautiously competed with netizens for affection. Obama is no longer a lofty politician, but a presidential candidate who works with ord...
"Done!" 》Recommended sequence: "Get everything done", "Get" happiness
God is fair to everyone, because there are only twenty-four hours in a day, you can make good use of it, or you can eat and drink squanderly. We used to say "time is money", but in this busy era, we now understand that our most precious time is easily wasted and distracted by LINE messages or email notifications on our phones. When attention has become a rare currency, more and more people are naturally paying attention to the issue of "time management." If you have ever tried to understand "...
"Have you written today?" Book excerpt: "In-depth Practice Method for Writing a Slash Life": Rather than being a creator, it is better to be a creator
This article is excerpted from "Have you written today?" published on January 1, 2019. The book "In-depth Practice Method for Writing a Slash Life" is written by Kim Min-sik. Thanks to Daejeon Publishing House for permission to reprint. My dream is the life of a creator, not a creator. The easiest way to practice writing is to write on a blog. In the late 1980s, when I was studying science, I felt uneasy about the future. Therefore, I read Alvin. Toffler and John. Books by futurists such as N...
"Have you written today?" "In-depth Practice Method for Writing a Slash Life" Book Excerpt: A proactive life starting from writing
This article is excerpted from "Have you written today?" published on January 1, 2019. The book "In-depth Practice Method for Writing a Slash Life" is written by Kim Min-sik. Thanks to Daejeon Publishing House for permission to reprint. I use my blog to cheer me up every day and give myself some motivation. At the same time, I also let the world see my proud side through my blog. When I was in college, I chose a major that was not in line with my interests. In addition, my grades later droppe...