I read "Zangxingliu Briefing Thinking Technique: Find the logic of persuasion and let your value be seen!" 》: Let your inspiration fly and don’t stick to traditional presentation methods.
I remember Mr. Sun Zhihua once mentioned: “Presentation is not about communication and persuasion, but for Buddha Consensus.”
Okay, here comes the question! If the purpose of the briefing is to Buddha Consensus, rather than simply communicating and persuading, then what should we do? Do you include lots of eye-catching images in your presentation? Or use various flying and escaping animations to attract attention?
Until I read the new book “Zhang Wangxing” (https://www.facebook.com/chwanshing/ (opens in a new tab)) “Zhang Wangxing’s Briefing Thinking Technique: Find the logic of persuasion and let your value be seen!” (opens in a new tab)”, then I suddenly realized: It turns out that you can use pictures and a sentence to let readers into the situation.
The best way to design a brief is not to tell the other person, but to help him understand it better! “Forgetful Style (opens in a new tab)” comes from this, and the key point is simplicity.
The author of this book, Mr. Zhang Wangxing, will this book (opens in a new tab) is divided into two parts. The first part shares his views on briefings, plot settings that can be tried, and some useful screen designs. The second part generously shares the secret of “Zangtangliu” - how to influence the audience through presentations, shorten the distance between the two parties, and even stand on the same side.
In my opinion, “Zangxingliu Briefing Thinking Technique: Find the logic of persuasion and let your value be seen!” (opens in a new tab)》This book not only contains information about briefing ideas, structural design, and screen arrangements commonly used by Mr. Zhang Wangxing, but also his full love for briefings.
A successful presentation requires more than just pictures and text! We need to take care of the three needs of target audience, which are interests, meaning and emotion. In teacher Zhang Wangxing (opens in a new tab)’s new book “Zhang Wangxing’s Briefing Thinking Technique: Find the logic of persuasion and let your value be seen!” (opens in a new tab)”, you can see the complete discussion.
This book not only teaches you to use simple “picture words” to design briefings, but also helps readers extend their thinking from the aspects of emotion, meaning and benefit, and then find the focus of persuasion.
To engage in effective persuasion, we must go through four steps: building trust, common interests, reinforcing evidence, and emotional resonance.
I often feel that design briefings may be just like writing (opens in a new tab), it should be a happy and joyful thing. But if you occasionally get stuck or encounter difficulties, I think maybe “Zangtai Flow” can help you break through the bottleneck! I sincerely recommend this good book to you. Please pick up Teacher Zhang Wangxing (opens in a new tab)’s new book “Zhang Wangxing’s Briefing Thinking Technique: Find the Persuasive Logic and Let Your Value Be Seen!” (opens in a new tab)》Take it home⋯⋯
★The third issue of “Vista Writing Companion Program” (opens in a new tab) is open for registration! Get the early bird price now!
★ Do you want your copywriting to be liked by more people? Come and watch “Slow Reading and Understanding in Seconds (opens in a new tab)”.
★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”
★ Photo Credit: Chetan Menaria (opens in a new tab)
Further reading
- “One hit will hit!” “Presentation Strategy Book for Professionals” Reading Experience: Designing an effective presentation starts with formulating a content strategy
- I read “The Lazy Man’s Illustrated Presentation Technique: Turn complex knowledge into an illustrated lazy man’s package that can be understood instantly at a glance”: Think from other people’s perspective, reduce the complex to simplicity, and make a good presentation that touches people’s hearts
- Participate in “One Hit!” Thoughts from the new book sharing lecture “A Briefing Strategy Book for Professionals”: The value of a briefing lies in making the target audience change their thinking and take action
Next step
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
