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Practical insights on AI, writing, and content strategy
The key points that must be paid attention to when writing are to show specific interests and attract readers’ interest.
Time flies, and the first phase of the "Vista Writing Companion Program" has entered its second week. The students have already turned in their first assignments one after another. I used my time this afternoon to start correcting them and provide some suggestions. After correcting eight assignments in one go, I found that everyone’s writing topics were different. Some talked about health education information about high blood pressure, some shared the trends of content marketing, some talked...
Be prepared in advance to make your elevator presentation more engaging
I just finished talking to you yesterday about how to design effective calls to action, and today a student asked me about the Elevator Pitch.
To design an effective call to action, ask yourself three questions
I remember that every time I took a copywriting class, I never forgot to mention the importance of Call To Action (CTA). Simply put, a call to action is a model that inspires the target audience to actually take action. We can use banners, pictures or copy to awaken the public's attention, and then drive this group of people to take specific actions. The purpose of the so-called call to action is to inspire the target audience to actually take action after reading the copy and video—for examp...
Learn from Airbnb: Use high-quality videos and magazines to invest in content marketing
As we all know, content marketing can help businesses deliver useful information to the outside world, and can also help companies establish their authority and popularity in the industry. It can be said to be one of the most effective brand management methods today. The focus of content marketing is to build trust. Whether it is a long-standing paper book or a recently popular e-book, it is a good practice to fully explain your ideas and opinions and then exert influence. Although content ma...
If a company already has an official website and fan pages, why does it still need to run a blog?
This morning, I hosted a corporate reading meeting on "Traffic Pool" at City State Group, and talked with everyone about the thinking of traffic pools and growth hackers. After the book club, I made an appointment with a writer to meet at a coffee shop on Songjiang Road. We discussed the establishment and operation of the official website and blog, and also provided her with some suggestions. Friends who are familiar with me know that I often encourage everyone to write blogs. Some people say...
Welcome the new era of copywriting: start by setting your target audience and precise positioning
Today I am very happy to have the opportunity to meet with several media colleagues and exchange views on copywriting, content marketing and other related issues that are currently hotly debated. While sipping a cup of coffee, we discussed with each other the bottlenecks that the general public encounters when writing copywriting, and whether there are any misunderstandings or blind spots that need to be overcome. I also take this rare opportunity to share with you the phenomena I have observ...
Mastering four principles will help you write an attractive article
In recent years, I often give courses at companies or universities to share copywriting skills with everyone. According to my informal statistics, the most troublesome writing problems for everyone are nothing more than: not knowing how to write, lack of inspiration, and poor writing. Some friends also told me that the articles they racked their brains to write are often boring, blunt and boring, and it seems difficult to attract the attention of the public. Well, what should we do?
To choose a suitable blog theme, start by mastering four principles
Today, a partner from the "Vista Writing Companion Program" discussed with me his desire to set up a blog. As a professional, it is indeed a great thing if you can express your views and ideas through writing blog articles, and then build your own unique personal brand. While I shared with this partner the things I should pay attention to when running a blog, I also discussed with him which setting theme should be used to complement each other.
Avoid these three landmines to make your food article titles more eye-catching
This afternoon, the sun is shining brightly in Taipei. While I was chatting with a partner in the "Vista Writing Companion Program" through LINE about the writing learning plan, I also opened my laptop to read the blog posts she had written. This friend told me that she wanted to continue her interest, so she planned to continue writing a blog. In addition to introducing local tourism and food, she also shared a lot of practical information with everyone. Hmm, sounds like a great theme! We ex...
How to do a live broadcast? From the design of theme content to the display of personality traits
Yesterday, we talked about Mr. 486’s product live broadcast and analyzed that this video uses storytelling to impress people. But you may have discovered a long time ago that the live broadcast craze has become popular all the way from 2016 to 2019. The rise of live broadcast, especially mobile live broadcast, provides the best channel for realizing personal influence. The rise of individuals is happening in the decentralized Internet era, and its development momentum is becoming increasingly...
How to do audio-visual content marketing: Let’s start with Mr. 486’s unboxing live broadcast of all-purpose scissors
Recently, in addition to the partners who are busy accompanying the first phase of the "Vista Writing Companion Program", there are also people who want to consult me. Coincidentally, a friend in the software industry came to me last night, hoping to learn how to engage in content marketing? It feels like combining product sales with content marketing is a very logical and effective thing. Just like a few days ago, after my mother happened to see me reposting the live broadcast of unboxing sc...
Have you played ZEPETO? A marketer’s perspective on this popular app
⛳️ This article was originally published on the "Marketer" website. If you often hang out on Facebook or Instagram, you must have seen a bunch of cartoon dolls that look like the characters of your relatives and friends recently! These cute dolls look similar to Apple’s Memoji, but they are actually products launched by a Korean Internet company.
"Vista Writing Companion Project" officially launched - Improving writing techniques, starting with "content strategy"
To be honest, although the idea of establishing a "Vista Writing Companion Program" has been lingering in my mind for a long time, I was still a little uneasy about this proposal last night. I don’t know if my friends support this idea, and I don’t know if this plan can actually help everyone? The admissions article was revised several times and was finally officially launched early this morning. I was originally worried that the response would be poor, but I didn't expect that before seven...
Want to improve your writing? Welcome to sign up for the "Vista Writing Companion Program"
This afternoon, a good friend shared with me a certain book he saw. It said that product copywriting only needs to be written to 60 points, and other links are needed to cooperate. Well, I can’t say that this is wrong, but the point is, how should the copy be written to a passing level? This incident reminds me of the writing courses I have offered in recent years. Whether I am teaching you how to write product copy or press releases, I always spend a lot of time preparing lessons, and I neve...
Promote content marketing and social marketing, starting with the use of hashtags
Speaking of Hashtags, you may immediately think of those on Facebook and Instagram, right? But in fact, topic tags are not exclusive to Facebook. Twitter or blogs also support topic tags. Hashtags can not only be used as keywords, but are also used by many people to flaunt themselves or reflect their inner thoughts. I believe that hashtags, if used properly, can be an important driver of content marketing and social marketing! In fact, the popularity of hashtags has a lot to do with Twitter.