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Practical insights on AI, writing, and content strategy
Recommended Preface to "McKinsey's Precision Questioning Technique": Do you like to ask questions?
As the new year comes, I often look back on my career lately. He started out as a product manager in a search engine company and portal website in the early days, and later entered the media circle as a magazine editor. Later, he moved to the consulting and training field, serving as a corporate consultant and professional lecturer. In the blink of an eye, several years have passed by. Over the years, I have often asked the following three questions to students in different corporate internal...
How to make the article more meaningful? Focus on altruism and convey value through writing
The author of this article, Huang Xingyu, is a manager who believes in replacing the "management" team with a "care" team; a marketer who believes that "altruism is self-interest"; an educator who believes that "education can change the gap between the rich and the poor"! Thank you for authorizing "Content Hacker" website to reprint, thank you hereby! A friend asked in a LINE group of a book club: "How do you start and transfer ideas when writing articles? And how can you make your articles m...
Prediction of digital marketing trends in 2019: voice search, artificial intelligence and audio-visual content will lead the trend
⛳️ This article was originally published on the "Marketer" website. The end of the year is about to enter, and 2019 is already waving to you and me not far away. The exciting election of municipal mayors and county mayors has also come to an end. It is inevitable that some people will be happy and some will be sad; no matter whether they win or lose or how they feel in their hearts, everyone must accept it calmly and face the challenges of the future bravely. For most marketers, every day is ...
How to write lecture notes and experience articles? Prepare yourself a reflection memo first
I was lucky enough to participate in the "2018 Bloggers Christmas Party" the night before yesterday, and got a lot of inspiration from the bloggers' sharing, so yesterday I published two articles about my listening experience, namely "Learning from the Foreign Masters, 10 Tips to Learn and Sell Now" by Yu Weichang and "Bloggers should make good use of their advantages and transform from text creators to spoken language creators" by Li Baifeng. It was a rare opportunity to hear the speeches of...
Lin Zhe'an talks about community management: Here's what you can do to produce high-touch Facebook posts
The author of this article is Lin Zhe'an, author of the book "Nine Knives of Business". He helps workplace workers discover their passions and talents, as well as improve their communication and expression skills, so as to have better interpersonal relationships and performance. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. In this age of communities, how can we produce effective Facebook posts? Below, let me sort out ten methods for you: 1. Borrow your stre...
Li Baifeng talks about audio and video creation: Bloggers should make good use of their advantages and transform from text creators to spoken language creators
At the "2018 Bloggers Christmas Party" held at the CSpace Civic Center on the evening of December 24, nearly 20 bloggers took the stage to share. In addition to the very attractive topic shared by Yu Weichang, the organizer of this event, the topic of financial blogger Li Baifeng also interested me. I have known Li Baifeng for several years. In addition to being the editor-in-chief of the technology online media Inside, he is also a well-known financial blogger.
Yu Wei talks about personal branding: learning from foreign celebrities, 10 tips to learn and sell now
At the "2018 Bloggers Christmas Party" held at the CSpace Civic Center on the evening of December 24, nearly twenty bloggers took to the stage to share, and the finale was the organizer of this event, Yu Weichang. Chang Ge recently launched the "Personal Brand Empire" course in Taipei, Taichung and other places, which was well received. Therefore, this time he also took the theme of building a personal brand and shared with the participating blogger friends some tricks commonly used by powerf...
Norika Oda talks about content management: Although there is no end in sight, just work hard and write.
The author of this article, Norika Oda, is currently the general manager of Nolijia Co., Ltd. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. Since I officially started my career as a lecturer in 2012, I have been asked most often by people: "How to run a community?" I think there are already many teaching articles on the Internet talking about various methods, and I have written many similar articles. This time, I will use my actual experience and use myself ...
Reading experience of "Screenwriting Class at Weekend Hot Shop": From zero experience to entry into the industry, screenwriting learners only need this book
The author of this article, まろ, is the author of the light novel "Southern Cross". He hopes to use his own experience to help more friends write good stories. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. No matter which field it is, it is difficult to have a book with a teaching scope that can cover everything from completely zero experience to profound knowledge. Because the more experienced a mentor is, the easier it is to fall into the Curse of knowledge...
Three major trends in business presentation design in 2019: Scenario-based architecture, visual personalization and intelligent interface
The author of this article, Liu Yiyou, is a briefing. Founder of Simple Newspaper Workshop. He has more than ten years of experience in business presentations and is good at presentation structure, information visualization, strategic proposals and fundraising presentations. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby.
2018 Taiwan Growth Hacker Annual Conference: Growth hacking emphasizes accumulation from one to a hundred. Only by doing can you get everything.
The essence of growth hacking lies in execution and accumulation. This article quotes the entrepreneurial brothers' practical mentality of "do it quickly, make mistakes quickly, and change it quickly" and introduces the Smarketing (marketing business integration) model advocated by Hubspot, which emphasizes the creation of considerable performance growth from 1 to 100 through systematic list management and rapid iteration.
2018 Taiwan Growth Hacker Annual Conference: "Pinecone Shopping" has suddenly emerged, and the key to success lies in the introduction of artificial intelligence
Facing the red ocean of e-commerce, how did Pinecone Shopping suddenly emerge? Chairman Guo Jiaqi shared the key ideas: introducing artificial intelligence (AI) technology to transform data into a personalized recommendation engine, transforming from the traditional "people find goods" to "goods find people", and create an intelligent e-commerce platform with a high repurchase rate.
2018 Taiwan Growth Hacker Annual Conference: To face the second half of the Internet, you must know about "fission marketing"
Facing the second half of the Internet, traffic dividends are no longer available, and "fission marketing" has become the key to breakthrough. This article analyzes how to use seed users (hardcore fans) as the core to detonate exponential viral spread through social relationship chains and incentive design (such as gamification and group building).
"Digital Marketing Textbook: Profit Management by Introducing Big Data into Virtual and Real Channels" Recommended Preface: Abandon the old thinking of sales, and put experience and participation f...
We are about to enter 2019, and artificial intelligence, the Internet of Things, and chatbots are gaining momentum, but if we want to talk about a popular skill that has never faded in the workplace, it is probably marketing. In response to this craze, many universities and private course providers have actively opened various marketing courses. When you open the website of a well-known manpower bank, there are as many as 39,213 marketing-related job vacancies, which further proves that this ...
Gene Hong: Ecological Observation on Chinese Content Farms
The author of this article, Gene Hong, is currently a consultant for many companies. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. [Why we reprint this article] Recently, due to the frequent spread of fake news, everyone has begun to pay attention to the development of related issues. "Foresight" magazine pointed out that content farms have become a stronghold of fake news. We have specially obtained the authorization of Gene Hong, a top Internet technology ...