Blog
Practical insights on AI, writing, and content strategy
[Cool Character] Cai Yifang, a product manager, writes wonderful life with pen
[Cool People] is a newly launched column on the "Writing Cool" website. Vista interviews friends who have performed wonderfully in different fields such as life, work and study. As the saying goes, "stones from other mountains can be used to attack jade." I hope that by observing the diverse lives of these cool people, we can be inspired and improve ourselves. Q1. When did you start blogging? Was it on the Medium platform from the beginning? What motivated you to start writing on the Medium p...
"Fitness Netflix" sells happiness: Peloton hopes to create great consumer products
✍ This article "The Marketing Technique of Selling Happiness" was originally published in Economic Daily One day, when all my office workers and friends were busy making up their shifts, I was also preparing to leave for an appointment. When I got on the bus and looked at the scenery outside the window, a sweet voice suddenly appeared in my ears, "Are you a teacher at Vista?" I turned around and saw a girl wearing sports and leisure clothes smiling at me. Well, it’s such a small world! I happ...
Want to take advantage of the Double 11 shopping craze? Come learn about the perfect combination of push-oriented content and pull-oriented content
Tmall 2019 Double 11 Shopping Festival The annual e-commerce grand celebration─Double 11 Shopping Festival has arrived. All the top e-commerce companies on both sides of the Taiwan Strait, from Tmall, Taobao, JD.com, Pinduoduo to PChome Shopping and Momo Shopping Network, have almost entered the final stage of preparation. They are trying every means to make the wallets of shoppers completely burst. There is no way they can stop the charm of Double 11 discounts!
"Content-Moved Marketing" new book launched: Welcome to the era of content marketing
Speaking of content marketing (Content Marketing), you may be familiar with it. In recent years, we can often see this term on mainstream media such as TV, newspapers or magazines, or we have seen related applications in some industry forums related to marketing and sales. If you connect to the Google search engine and try to search for the keyword content marketing, you can find up to 56 million search results. But do you really understand content marketing? What exactly is content marketing?
"Content E-commerce Operation Practical Class" Course [Trends]: Media Content E-commerce Business Model and Analysis
I am really happy to have the opportunity to be invited by the Taipei Magazine Business Association to talk to you about the development of media content e-commerce. Of course, I know that many of the partners attending this time are leaders in the media or publishing-related industries. I also look forward to learning more from you and communicating with you through this event. Of course, as a former media and publishing industry worker, I have this opportunity to share with you. In fact, I ...
[Cool Character] Kang Jinjun, a cross-border student, uses his passion to create a career accelerator
[Cool People] is a newly launched column on the "Writing Cool" website. Vista interviews friends who have performed wonderfully in different fields such as life, work and study. As the saying goes, "stones from other mountains can be used to attack jade." I hope that by observing the diverse lives of these cool people, we can be inspired and improve ourselves. Q1. I have known Akang for a long time, and I feel that using slash or crossover is not enough to describe him. Could you first briefl...
Reading experience of "The Law of Output Practiced by Smart People: Use 1% of Input to Achieve 99.9% Output, Completely Reversing Work and Life": The important thing is not perfection, but completion.
Today's weather is a bit gloomy, not as bright as the sunshine a few days ago. At around noon, I took a bus from the city transfer station to Yilan to prepare to teach the "Product and Marketing Copywriting Workshop" at the Yilan County Government Cultural Bureau at 2 p.m. After the lecture, I returned to Taipei and it was already the beginning of the lights. As usual, I strolled through the Uni-President Department Store and went to the nearby Eslite Bookstore Xinyi Store to read. In the bus...
"Earn More Without Working: A Composite Career Creates an Independent Life, No Compromise in Life, and Freer Working Hours" Recommended Preface: Welcome to join the ranks of composite workers and o...
If you usually care about current affairs and pay attention to changes in global workplace trends, you must have heard of the popular terms "freelance worker", "slash" and "gig economy", right? If you like reading books like me, maybe you are familiar with the following books?
"Freelancer Party" sharing: the inspiration for establishing the "Writing Cool" website
Since I participated in the "Freelancer Party" hosted by my friend and former colleague Meizhen last time, I am looking forward to the second event. So when she asked me to find another theme to share with you, I agreed without hesitation! I still remember that last time I shared with you the origin of the "Vista Writing Companion Plan" service, and it also received responses from many friends. What should I share this time? Thinking of the new website that I just started recently, I also hop...
"Slide out of the new world: use LINE official account for community management" course experience: a good helper for digital marketing, three wishes can be fulfilled at once
Tonight, I am very happy to finally have the opportunity to listen to the course "Sliding Out of the New World: Using LINE Official Accounts for Community Management" taught by teacher Xu Hanting. Friends who are engaged in digital marketing often have to worry about marketing, customer service and organizing activities. Is it possible... to fulfill three wishes at once? Well, the answer is of course yes, it is the official LINE account! Speaking of LINE, almost everyone has an account, even ...
"Vista Writing Companion Program Issue 1" Experience: Do you want to improve your writing skills? Please invest three months of your time
⛳️ The author of this article is Ms. Pauline Hsiang. Thank you for your permission to reprint. We hereby express our gratitude. I first met Teacher Vista (Zheng Weiquan) when I saw a copy on Hahow’s copywriting: “If you want to build a unique brand, it’s not enough to have excellent products and services. You also need magical content!” What? Content power? This was the first time I heard such a term, so I started to slowly understand the world of copywriting by subscribing to the course "Con...
"Content Hacker" accepted an exclusive interview with the weekly: Can food be used for content marketing? It can attract customers to purchase even without fragrance.
[About the author] Fabius Chin, known as White Bear in the world. He is now the co-founder of the "Content Hacker" website. He has more than 20 years of experience in public relations, marketing and media practice, and is good at marketing copywriting and content marketing planning. Qin Zhenjia has worked in the media, internal corporate marketing public relations and public relations, and marketing consulting companies, and has complete experience in the demand side and supply side of conten...
Marketing relies on stories, whatever you sell will sell like crazy
As consumers, we are faced with the dilemma of being bombarded with Internet and TV advertisements every day. However, marketers from all over the world are trying all kinds of methods for the sake of company performance, hoping to plunder a large number of potential customers and win their attention. There is no doubt that content marketing is a soft sales method that is more acceptable to consumers and business owners. In order to achieve this goal, whether you start writing articles, shoot...
Join "I Want to Learn to Write" and say goodbye to composition panic.
In recent years, I have often offered open classes on copywriting at different institutions, and have often been invited to major companies or schools for training. I have found that many people suffer from writing panic disorder. As soon as they hear that they have to write product copy or project proposals, their scalps start to feel numb, and they even seem at a loss and have trouble breathing. As everyone knows, writing is not as difficult as everyone imagines. You only need to establish ...
The fourth issue of "Vista Writing Companionship Program" is open for registration. We look forward to embarking on a magical journey with you.
I love this photo of some little girls smiling so much in class! Therefore, I chose to use this photo as the featured image in this article. When I was a child, I didn't understand what "a fleeting moment" meant. I always felt that the Chinese world was vast and profound, and that even an ordinary idiom could be so beautiful. Only when I grow up do I realize that time really flies by, and it always turns young people into gray hair inadvertently. In the blink of an eye, the schedule is about ...