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Practical insights on AI, writing, and content strategy
2016-2019 Taiwan Growth Hacker Annual Conference Essence Lazy Pack (12/30 am updated version)
The theme of the 2019 Growth Hacker Annual Conference focuses on AI marketing technology and experiential marketing. This article compiles for you the highlights of the four consecutive annual conferences from 2016 to 2019, including the insights and practical cases of experts from all walks of life.
Taiwan Growth Hacker Annual Conference 2019: Zeng Youzhi shared how to use data to manage customers and set routines starting from goal-driven
In order for all "passers-by" who visit e-commerce websites or communities to actually become customers, the ideal of marketers is to collect complete data from customers, analyze user behavior, and then provide incentives and recommended actions to guide potential customers to decide to place an order and complete the purchase. At the 2019 Growth Hacker Annual Conference, Zeng Youzhi, co-founder of Suoji Creative, a veteran growth hacker, shared with all the audience how to correctly use dat...
Taiwan Growth Hacker Annual Conference 2019: Liao Jiaxin talks about "Life Market" using artificial intelligence to drive growth thinking
This is the fourth year that I have participated in the "Taiwan Growth Hacker Annual Conference". If you have not seen the past reports made by the "Content Hacker" website before, you can take a moment to read the highlights of the 2016-2018 Taiwan Growth Hacker Annual Conference. In this morning's agenda of the "2019 Taiwan Growth Hacker Annual Conference", Liao Jiaxin, general manager of Entrepreneur Brothers Co., Ltd., shared something eye-catching.
Website operation starts with striving for popular keywords
Last night I had the opportunity to listen to Yu Shanghong, the webmaster of "Duoduokanmo", the most popular personal movie website in Taiwan. He mentioned some practices related to website operation: In addition to search engine optimization (SEO), if you can change a few concepts, you can also increase the traffic quickly. Among them, Yu Shanghong mentioned that website operators should bravely fight for the most important keywords - taking the "Watch Movies" website as an example, the most...
Practitioners Forum: Let’s move towards the great channel together
This afternoon, I went to the B1 International Conference Hall of the Daxia Hall of the Cultural University Promotion Department to participate in the "Practitioners Forum" hosted by the webmaster Lu Ke. This time, among the three speakers, except for Grace, the founder of BetweenGos, whom I did not know at first, the webmaster Lu Ke and the founder of Shengxian Shishu, Tuna, were all friends I had met before. These three speakers also have their own backgrounds. It is not easy for the webmas...
Knowledge Paid Content Subscription Summit: You Shufan talks about five insights into engaging in paid knowledge services
This afternoon, I went to C.Cwork Zhaoji Business Center to participate in the "Knowledge Paid Content Subscription Summit" hosted by M Viewpoint Business School. The three speakers, including You Shufan, Zhang Zhiqi and Lin Yusheng, are friends whom I have known for a long time, and can also be said to be instant choices in this field. In addition, I also saw some familiar faces at the venue, which shows that everyone is concerned about issues such as knowledge payment or content subscriptio...
Podcast is not a learning OEM
This article was originally published in "Long Live Broadcasting", thank you for your permission to repost. I recently read Professor Zhou Xingyi's masterpiece "Learning as a Worker" and I strongly agree with the statement in the article that learning must be accumulated over a long period of time by oneself. However, there are different views on some of these points. First of all, "listening, listening, reading and writing" learning is mostly used in language learning or traditional "learnin...
The fifth issue of "Vista Writing Companionship Program" is open for registration: touching people's hearts starts with writing
Recently, due to the publication of the new book "Content-based Marketing", I often have the opportunity to sign books for some of my readers. In addition to signing my name, the most common message I leave to everyone is probably this sentence: "To touch people's hearts, start with writing." I strongly agree that "writing is the best self-investment", but if we put aside utilitarian considerations for the moment, I think writing is also very important because it is a communication skill that...
What is "content marketing"? This is the magic of selling beautiful experiences and feelings
When it comes to content marketing, what do you think of? Is it a post on social media such as Facebook or Instagram? Or a lot of wonderful audio and video content on the YouTube platform? Or is it an unboxing experience article written by a blogger? Or what about gorgeous and cool presentations and infographics? According to the Content Marketing Association, content marketing is a strategic marketing approach that focuses on creating and delivering valuable, relevant, and consistent content...
Three steps to easily produce high-quality content: the writing skills I learned from "Content Touch Marketing"
The author of this article, Editor Mi, often appears in the Facebook group "Editor Loves Investment Online Reading Club". Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. What exactly is content marketing? In fact, it is very simple. For example, the articles posted by editor Mi in the Facebook groups "Editor's Love Investment Online Reading Club" and "Reader Alumni Association" are a type of content marketing. Why is content marketing important? That’s because...
I watched "Content Touching Marketing": Touching people's hearts starts with writing, so that you can go anywhere.
The author of this article, Yukimi, shares his experiences on travel, small farmers and food through his blog. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. Does every time you want to write an article that is deeply rooted in people's hearts and resonates, it always makes you want to break your head and don't know what to write? Or maybe you finally squeezed out a title that you think is great, but when you show it to your supervisor, you find that the titl...
Experience from the new book sharing session of "Content Touching Marketing": First catch the eye, then talk about touching
Beginning and ending with a warm greeting, Mr. Vista's new book sharing session on "Content-Inspired Marketing" seemed like a small content marketing feast. Not only did all the participating friends have all-you-can-eat, but they also took takeaways (signed books) home. Among the quite rich sharing of concepts and experiences, there is a linked content marketing thinking that deserves special attention. As Teacher Vista emphasized, in today's era, what marketers want to capture is the rare c...
Podcasts detonate new sound business opportunities
✍ This article "Podcasts ignite new sound business opportunities" was originally published in the Economic Daily. I saw an interesting question on Quora, a well-known American question and answer website. Someone asked: "Why have podcasts become so popular recently?" The so-called podcast is a new word composed of Pod and Cast, which means a series of sound programs are released on the Internet, and listeners can subscribe through computers or mobile devices to receive the latest content.
"Content Touches Marketing" New Book Sharing Session: Touching People's Hearts Starts with Writing
Following the publication of the book "Read Slowly and Understand in Seconds" on July 31 last year (2018), I am very happy to have the opportunity to cooperate with Dialect Culture on November 6 this year (2019) to publish my latest work "Content-based Marketing". As the name suggests, this is a business management book that specializes in content marketing. Thank you all for your support. As soon as it was published, it successfully appeared on the new book rankings of blogs and online books...
"Learning Entrepreneurship from Bezos: I Learned Entrepreneurship Lessons No Money Can Buy at Amazon in 12 Years" Reading experience: Work hard, have fun, and create history
Friends who know me well know that I have an indissoluble bond with the e-commerce industry. In addition to co-founding the largest e-commerce community in China, the Taiwan E-commerce Entrepreneurship Association (TeSA), with a group of friends in September 2014, I also go deep into the online shopping and retail industry and provide consulting services to many e-commerce entrepreneurs. This year’s Double Eleven has just passed, and you may have been shocked by the high transaction volume of...