Blog
Practical insights on AI, writing, and content strategy
After fifteen years, I logged into the Cat Paradise BBS station again.
It is said that "life has dreams, and dreams must be solid." But the reason why dreams are dreams is that most of the time they can only be held high in the heart, and they dare not imagine the day when they can come true... Just like growing up, I have been particularly fond of certain universities. In addition to National Taiwan University, which is my favorite, I also like National Cheng Kung University in Tainan, National Chung Cheng University in Chiayi, and National Chung Hsing Universi...
Entrepreneurs’ business thinking and product thinking: In addition to paying attention to super users, we also need to segment monopolies
★ Want to build your personal brand? Come and sign up for the "Personal Brand Management Practical" online course. I still remember that in the early morning of October 28, 2018, I rushed to the National Taiwan University Conference Center in the public house, and made a special trip to listen to the "Business Thinking and Product Thinking of Entrepreneurs" course by teacher MJ Lin. I am really happy to see old friends such as Teacher Breathing Cat, Teacher Shary, Teacher Haoyun, Teacher Meif...
Learn the user management thinking and content strategy of LINE official accounts from Delexu and Seafood King
I am very happy to have the opportunity to participate in the "LINE@ Summit" hosted by Tianchang Interactive Creative. The theme of this summit is "Talk" about building a good business. The theme of the first half of this event focuses on the application sharing of LINE official accounts, including the sharing of the latest LINE@ coupons, interactive lottery, AI intelligent customer service, customer relationship management (CRM) and e-commerce functions. The highlight of the second half was ...
To reduce your bounce rate, you can do this
⛳️ This article was originally published on the "Marketer" website. Not long after the annual "Double Eleven" event ended, various e-commerce websites have revealed their amazing performance results. As we all know, shopping website orders are closely related to website traffic and conversion rate, and another indicator worth noting is the bounce rate. Simply put, the bounce rate is the calculation of the proportion of visitors who leave the website immediately after entering it, without stay...
"Amazon 2022: Bezos' Strategic Blueprint for Conquering the World" Recommended Preface: Completely deconstructing Amazon's business model and strategy
★ Want to build your personal brand? Come and sign up for the "Personal Brand Management Practical" online course. When you think of Amazon, what comes to your mind? Is it an online bookstore and e-book Kindle? A global e-commerce giant that sells from A to Z? The well-known cloud computing platform AWS (Amazon Web Services) provider? Or is it Alexa, the voice assistant that plays the soul role in smart home appliances?
Recommended sequence for "Traffic Pool": To create traffic, start with "excellence"
★ Want to build your personal brand? Come and sign up for the "Personal Brand Management Practical" online course. In my impression, the product managers, marketing planners, and people responsible for user operations in every company are always very busy - they are busy racing against time, busy dealing with customers, busy chasing orders and performance, and at the same time, they are also busy learning all kinds of novel digital marketing knowledge and technologies in this fiercely competi...
Why do lawyers, accountants and other professionals need content marketing more? Convey useful information and attract target customers
★ Want to build your personal brand? Come and sign up for the "Personal Brand Management Practical" online course. When you think of “Content Marketing”, what comes to mind? Do you know how it is different from traditional marketing? To put it simply, we can think of "content marketing" as a way for companies or individuals to use content for marketing, and this is also one of the popular marketing models today. "Content marketing" generally refers to producing content that the target audienc...
How to build a personal brand? Please start with the end in mind, start with inventory of resources and precise positioning
★ Want to build your personal brand? Come and sign up for the "Personal Brand Management Practical" online course. Why is it that when we see the mermaid goddess, we immediately think of Starbucks, and when we see the golden arches, we also think of McDonald’s? To put it bluntly, this is the concrete presentation of brand image and value! So, what do you want others to think of when they see you or think of you? ──Are you a professional with specialized knowledge? Or a sincere and enthusiasti...
Recommended preface to "Relying on Relationships to Keep Selling": If you have relationships, it doesn't matter!
★ Want to build your personal brand? Come and sign up for the "Personal Brand Management Practical" online course. Once upon a time, we were used to checking blogs for word-of-mouth reviews before having dinner together; when downloading an app, everyone would check the rankings in the App Store or Google Play first. When shopping, don’t forget to shop around, hoping to balance quality and price. Times are changing rapidly, and people's consumption behavior has also been affected by environme...
The auspicious light and feathers are all gold, jade, pearls and shells
Just as social culture shapes our personality, the relationship between space and human life is also closely related. Not only the basic needs of housing, but also the need for insight and cultivation. The master of modern architecture Le. Le Corbusier once proposed architectural theories such as "Architecture is a machine for living", "Five Principles of Architecture", and "Glorious City", which reshaped the relationship between people and space. It also allowed me to think about my past exp...
Don’t you want to be an Internet celebrity, but do you still need to build a personal brand?
★ Want to build your personal brand? Come and sign up for the "Personal Brand Management Practical" online course. Recently, I had the honor to be interviewed by a friend, and he talked about his career development in his "early years" (hearing the other person mention these two words, I really feel that I am old). It also reminded me of many dusty past events... When you talk about me, what do you think of me? Many people are impressed by my media label, but few people know that my first job...
Why do you need the "Personal Brand Management Practice" online course?
★ Want to build your personal brand? Come and sign up for the "Personal Brand Management Practical" online course. Recently, I gave an exclusive interview and talked about my career development in my "early years". Many people may be impressed by my media label, but my first job in life was actually an electronic engineer who was busy assembling, soldering electronic components and designing circuit diagrams? Well, isn’t this a bit hard to imagine? I even wrote a database program!
A brief discussion on the planning of corporate official websites: start with understanding needs and providing value
★ Want to build your personal brand? Come and sign up for the "Personal Brand Management Practical" online course. Recently, I accepted an invitation from the New Enterprise Value Co-Creation Program of the Small and Medium Enterprises Division of the Ministry of Economic Affairs to provide coaching and consultation for a new start-up company. In order to quickly get to the point and provide necessary assistance, I did some homework online beforehand, spent some time studying the basic inform...
Everything is connected and everything is changing: Is now the time to invest in the Internet of Things?
★ Want to build your personal brand? Come and sign up for the "Personal Brand Management Practical" online course. If you usually pay attention to changes in Internet and technology trends, you will definitely find that a keyword will appear in life from time to time, capturing our eyeballs and attention. Yes, I am talking about the Internet of Things (IoT). When it comes to the Internet of Things, what do you immediately think of? Is it a refrigerator that can automatically purchase ingredie...
I read "This is Your Store: A Success Manual for Super Store Managers": Start from Scratch to Build Your Own Kingdom
★ Want to build your personal brand? Come and sign up for the "Personal Brand Management Practical" online course. Since the MRT Songshan Line was opened to traffic, when I walked along Nanjing East Road and Bade Road in Songshan District, I saw many old storefronts on street corners taking on a new look. Some stores have begun to renovate and decorate, and some businesses are carrying out extensive construction projects to welcome new brand merchants. There is no doubt that these shopkeepers...