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Practical insights on AI, writing, and content strategy
Recommended preface to "Creativity from Scratch": Find the way to be free and let your creativity run wild
When I think of "creativity", many pictures come to my mind. In fact, a long time ago I read "Creativity from Scratch", a good book that seems light and short but has powerful content. It can almost be said with certainty that creative people must read this masterpiece. I also believe that everyone can understand how creativity is generated from the reading process. It has been forty-two years since the death of James Webb Young, the author of this book. Although the fields of advertising and...
Recommended Preface to "New Life Practices for Morning People": Become a Happy Morning Person
Every morning at dawn, a group of people spontaneously get out of bed, take a shower, sit in front of the computer, and log into an online community called "In The Morning" (Editor's note: This website has ceased operation). These netizens from Taiwan, China, Japan, the United States, Europe, the Middle East and other regions, despite the time difference and geographical barriers, never forget to report to this community website for morning people after getting up every morning. Everyone not ...
Recommended preface to "We Create the World with "Assumptions": Establish a unique framework of assumptions and perceive the world from various perspectives
Living in this ever-changing society, what perspective and mentality do you usually use to view it? Are you eager to keep up with the pulse of the world, or do you insist on responding at your own rhythm and pace? "We create the world with "hypotheses": Japan's multi-million best-selling genius Sadoshima Yohei, the miraculous rules that repeatedly turn the impossible into possible" is a very interesting book. Japanese editor Sadoshima Yohei, who has single-handedly created best-selling books ...
Creating a unique scenery in the restaurant starts by hugging every passerby with heart
The late Yukio Fujimaki, a former member of the Japanese Senate and a well-known writer, once summarized a set of "street thinking techniques" in the book "The Street Thinking Technique of Top Talents", claiming that through the "five-meter distance observation method", you can immediately grasp the sales secrets of popular stores. This is similar to the "observation on the road" that has become popular in recent years. Well, I also like to walk and think on the streets, and to hone my busine...
Establishing good public relations starts with media communication and press release writing
Last time, I shared with you - How should new companies seek media exposure? Based on my previous experience in the media industry and my contacts with many startup teams in recent years, I found that many domestic small and medium-sized enterprises or startups have a huge demand for press release writing. It is a pity that people generally do not understand the properties and needs of the media, which often leads to bottlenecks in the communication process. Over time, it becomes difficult to...
How do startups seek media exposure? Please make these preparations
Perhaps because I have been involved in the Internet industry and media circles for a long time, I often serve as a judge for some entrepreneurial competitions or a review committee for public sector subsidy projects. Of course, I often receive requests from friends and elders to help "check out" the new works of certain entrepreneurial teams - hoping that I can give them some advice, or help with media exposure, marketing, or formulating operational strategies. Of course, there are also enth...
I read "The Age of Value Proposition": a blueprint to demonstrate the value of business models and services
Perhaps inspired by the entrepreneurial success of Internet giants such as Google and Facebook, in recent years, there has been a wave of entrepreneurship in countries around the world, including Taiwan, Japan, and China. In recent years, there have been a lot of books on the topic of entrepreneurship, and today I want to continue this trend, and at the same time go deep into the core, and explore with you how companies can execute in order to move towards the road to success. When it comes t...
I watched "From 0 to 1": Helping entrepreneurs find the right direction
If you are engaged in business in Internet-related fields, or want to join the entrepreneurial ranks, then you have probably heard of Peter. The name of Peter Thiel. But if you don’t know what he’s capable of, let me give you a little reminder: He is the co-founder of PayPal and the first investor to personally invest in Facebook. ──What’s even more surprising is that the US$500,000 he invested that year increased 5,200 times in just eight years, increasing in value to US$2.6 billion. Peter. ...
I watched "Pinocchio": I shed my own tears in other people's stories
While Taiwanese dramas generally still stick to the character setting of "rich man vs. poor girl", or the plot always revolves around "cancer, car accidents, poor medical treatment", Korean dramas have already found a new way and boldly stepped out of their own style. To be honest, I haven't watched many Korean dramas. Except for the classics "Dae Jang Geum" and "My Love from the Star", I only occasionally watched Korean dramas broadcast on local TV stations while turning the channels with th...
Learn management from Tsutaya Bookstore: Pay attention to retention and provide value and status for super users
Someone once asked me, how many new books do I read in a month? I've never kept an official count because I sometimes buy (or receive) several new books in a day, but I imagine the number is in the dozens. As a book lover, it seems normal to visit bookstores of all sizes. As a result, I was often "captured" by netizens at Eslite Bookstore, and I also visited Japanese bookstores such as Tsutaya Bookstore and Kinokuniya Bookstore. This time I am very happy to have the opportunity to co-organize...
Massive open online courses (MOOCs), sparks or ashes?
In a highly competitive society, "If you don't advance, you will retreat" is an unchanging truth. In order to survive, everyone begins to pay attention to further education and learning. Many people have dreamed of studying abroad, but have you ever thought that the scenes in the movie "Good Will Hunting" might one day appear in your life? We no longer have to spend $150,000 to attend Harvard University. As long as we connect to the online education platform, we can freely choose from a varie...
Stop developing apps. It seems you can make money faster by selling T-shirts online.
I once saw an interesting report in the Bay Area Daily. In order to raise travel expenses to attend the WWDC conference and to show his support for Objective-C, an app developer designed a T-shirt with a dinosaur pattern and promoted it through Twitter. Unexpectedly, it turned out to be a good success, which made him sigh that he should stop developing apps and just sell T-shirts!
Take action! The combination of business model, structure and execution determines the real outcome.
This morning, I saw a short article on Facebook, written by my friend Li Quanxing, who is currently running the subscription-based service "Lao Cha's Reading Private Notes". In this era where information is easily disseminated due to social connections, there is no longer a so-called "secret" advantage. What really determines the outcome is the business model, structure, execution, and especially execution. You know it, and others will soon have the opportunity to learn it, but if you have go...
When reading becomes a habit
"Living in Taipei is not easy." My study room is not big. There are bookcases on each side of the room, and there are piles of books on the floor. What scares me most is not tidying up the room, but the sudden and unexpected earthquake. Anyone who has visited my room and saw this scene will easily guess that the owner of the room is a person who loves reading, right? And I am also proud of my love for reading. Ever since I was a child, I have always believed in the truth that "a rich family d...
"Why are my fans ignoring me?" 》Recommendation: How to do content marketing?
If you want to ask about the hottest and most popular topics in the entrepreneurial circle since 2016, I think "content entrepreneurship" and "content marketing" must be indispensable, right? Recently, many amateurs who started their careers on self-media platforms or live video broadcasts have quickly gathered thousands of fans with their strong personal styles, attracting millions of netizens to like them, which has also led to the so-called "Internet celebrity economy". There are countless...