"Digital Transformation and Service Innovation Online Forum": A brief discussion on digital marketing trends
As we enter October, it seems that the COVID-19 epidemic is showing signs of slowing down. This is of course good news, but we still need to be careful. Therefore, the “Digital Transformation and Service Innovation Forum (opens in a new tab)” hosted by National Jinan International University and Taiwan Rural Tourism Association ultimately chose to be held in the form of an online forum.
It is true that the digital world has given rise to a lot of imagination, but changes in public attitudes often need to be triggered by some events before they can accelerate and pivot. For example, some older Chinese are not familiar with QR Code’s operation, but due to this sudden epidemic, the domestic adoption of text messaging system (opens in a new tab) has not only changed people’s daily life, but also accelerated the power of digital transformation (opens in a new tab).
For this “Digital Transformation and Service Innovation Online Forum (opens in a new tab)” event, the organizer invited four experts to discuss digital transformation and service innovation in the face of the epidemic, with the themes of new communication in the new media era, commercial digital operation guidelines in the post-epidemic era, zero-contact business opportunities and digital marketing trends.
I am honored to be invited by the organizer to share with all guests the new normal and new thinking in the post-epidemic era, and also to analyze the new trends in digital marketing.
I also put forward my own views and suggestions (opens in a new tab) on the business strategies of social media such as Facebook fan pages and Facebook groups. I also don’t forget to analyze these social media that are currently gaining momentum with you. What are the characteristics and advantages of each? Especially in the post-epidemic era, what kind of content strategy (opens in a new tab) should everyone establish?
Finally, I also shared the social media content publishing matrix with the guests, and I hope everyone can think carefully and plan a suitable social marketing strategy.
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
