Blog
Practical insights on AI, writing, and content strategy
Make good use of the features of knowledge graphs to deliver interesting and useful content
As a lecturer who teaches topics such as content marketing and copywriting, I have deep feelings and emotions about the saying “content is king” over the years. However, I also know that many friends have similar problems: they know the importance of production content, but don’t know where to start? Therefore, in recent years, not only have I lectured frequently in the public sector, enterprises, and universities, I have also tried to share my observations and insights on content production ...
I watched the online course "Gamification and Behavioral Design: Eight Core Powers to Create Attraction": Gamification Design, from Knowing to Doing
When hearing the word "game", whether it is a child or an adult, the corners of their mouths will unconsciously curl up and their eyes will light up. Yes, we all love games! Wikipedia tells us that the so-called game can refer to both a kind of entertainment activity for people and the process of this activity. The main components of the game include purpose, rules, challenges and interactions. Why do people like games? Because games generally have psychological or physical stimulation, many ...
Sister Kathy talks about "Building a Personal Business Model": How to establish key activities and maintain customer relationships
Photo by Mary Eineman on Unsplash I recently joined a cult...well, of course not! By chance, I joined a community full of positive energy to develop the habit of getting up early, "5amCEO | Habit of Getting Rich in the Morning, Personal Entrepreneurship Practice, Notion Life and Business Management System". It has been 18 days since I joined. I encourage each other with the founder of the community, Cassie (sister Cassie), and all my partners by checking in every day. It feels really great!
Discussion on content marketing trends in 2021: Start with building a content-oriented community
As we enter 2021, what interesting developments and changes are there in the field of content marketing? Recently, I spent some time researching and tried to make a presentation and podcast to share with you. Okay, let’s get started now! Vista Cheng · Vista talks about content marketing trends in 2021. Let’s end the sharing of content marketing trends in 2021 here! If you are interested in content marketing, welcome to visit the "Content Hacker" website, and I look forward to having you conta...
I read "AI Marketing": The road to corporate transformation starts with creating omni-channel marketing
Most of my friends who are familiar with me know that I am a bookworm, and maybe because I cover a wide range of topics, I have my own criteria for selecting books. Recently I just had the opportunity to read the book "AI Marketing". If you just read the title, you will make an unobjective evaluation accidentally: Well, you may mistakenly think that this is just a business management book that deliberately catches up with the artificial intelligence craze, but it is not!
I read "Daily Practice of Creative Thinking": Strengthening the connection between the right brain and the left brain
In recent years, because I often give lectures and serve as a consultant in companies, public sectors, and universities, I not only have the opportunity to meet outstanding young friends from all walks of life, but I also find that everyone generally has a need for workplace writing or writing product copywriting and business plans. But come to think of it, I find that everyone is generally troubled by creative thinking and writing, and some friends return their composition skills to their te...
I read Chapter 1 of "Teaching Technology: The Secrets of Professional Lecturers in Flipped Classroom": Know, Learn and Do
Speaking of Teacher Wang Yongfu, who is known as "Brother Fu", everyone may be familiar with it! Many people know that he is a well-known presentation lecturer and teaching coach. He used to offer internal corporate education and training courses at top 100 listed companies such as TSMC, MediaTek and Google, and the open classes he occasionally held for the outside world were even more packed! Facebook said that Brother Fu and I met in September 2010. In other words, not only do we have more ...
Recommended preface to "Adults' Weekend Entrepreneurship": Make full use of online media experience to create my slash business!
The raging COVID-19 epidemic has made many friends feel a sense of crisis in their lives. Everyone can't help but start to think that if they can add an extra bit of income to their current job, they should have more security. At this moment, I am very happy to know that Jinzhou Culture Co., Ltd., a subsidiary of Jinzhou Weekly, has introduced the good book "Adults' Weekend Entrepreneurship". I have heard of the name of the author of this book, Koichi Fujii, before, and I believe that this bo...
"Unicorn Club" Lecture: Dr. Yang Siyi talks about the unicorn mythical beast and the vast freedom
It was still bright and I couldn't see clearly the sky outside the window, so I had already changed into my sports clothes and was ready to go for a run at the sports ground attached to Civil Rights Park near my home. Thinking back to the "Unicorn Club" event I attended yesterday, I was lucky enough to hear Dr. Yang Sidi's first-hand sharing, which was very touching. Dr. Yang mentioned that in recent years, Chinese people have been increasingly pursuing financial freedom. Many people are cons...
"The North Wind of Insomnia Blows Love": The feeling of loneliness makes love shine
I haven’t watched a movie in a long time! Because of the recommendation from netizens, I decided to take a break from my busy schedule this afternoon. I walked from the office to the nearby Guobin Changchun Theater and watched a movie. This movie is called "The Insomnia North Wind Blows Love". As the name suggests, the main theme is love! When I heard this title, I immediately thought of "The North Wind and the Sun" in "Aesop's Fables", which made me wonder for a long time: Who is the North W...
Be the best version of yourself, start by improving your writing skills
In modern society, what abilities should the average office worker possess in order to develop smoothly in the workplace? I think everyone can understand that in this era of fierce competition, it seems that you have to have 18 martial arts skills to survive. I also know that for some office workers, writing and speaking have always been a daunting prospect. However, don’t think that you can easily say “Bye Bye” to writing after leaving campus!
I watch "Super Output!" Gold output technique: an output technique that converts input information into "money"! 》: Build a personal brand, from content output to appearance output
One morning last week, I accepted an exclusive interview with Ms. Zhang Xiaoyu, the host of Zhengsheng Radio's "Good Morning Parents" program, and talked about the Japanese writer Takashi Saito's book "The Realm Achievable Only by Reading". In this exclusive interview, in addition to introducing the features of this book, I also share with you my own reading and writing skills. In fact, in the past, I often mentioned the importance of input, speculation and output to my writing class classmat...
"Super Speed Writing: Write heart-breaking key sentences in 30 seconds, and you can become a master of copywriting marketing with zero basic knowledge" Recommended Preface: Master readers' thinki...
No matter how you look at it, 2020 is definitely an extremely special year. Affected by the COVID-19 epidemic that is raging around the world, overnight, working from home is no longer just a fashionable and avant-garde term, but a real daily life, which also forces us to face the great changes in the ruthless era. Maybe you would like to ask me a question: The great changes brought about by the epidemic are really scary. So, is there any way to improve yourself and not be eliminated by the r...
Targeting online shopping opportunities in the post-epidemic era: Make use of Cyberbiz and content marketing to make your business even more powerful
As a business consultant and professional lecturer, in recent years I have often had the opportunity to go deep into companies across the Taiwan Strait and Mainland China, hold meetings with many business leaders, middle- and senior-level executives, and even front-line work partners, and share cutting-edge digital marketing knowledge and writing and communication skills with them. I have mentioned to you many times that if you want to share the beauty of your products and services, you must ...
A brief discussion on writing rituals and inspiration
A classmate in a writing class once asked me this question: "Teacher, when do you feel most inspired to write?" To be honest, I think writing is a very personal matter. Therefore, in fact, everyone’s situation is different and cannot be treated as the same. Having said that, if you are a night owl, then of course you are most likely to write wonderful chapters in the dead of night. But if you are a morning person, it is natural that it is easiest to see inspiration knocking on your door in th...