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Practical insights on AI, writing, and content strategy
Vesta Cocoon Diaries: The Force Within
Photo by Katarzyna Pe on Unsplash August 5, 2021 When you hear the term "Force", what do you think of? Yes, I guess most friends will immediately think of "Star Wars" directed by George Lucas. Wikipedia tells us that "The Force" (the Force) is the core concept in the Star Wars series.
"Vista Cocoon Diary": Crossing the River by Feeling for the Stones
Photo by kazuend on Unsplash August 4, 2021 I received a letter from a reader today. He mentioned in the letter: "I saw your "Reading Slowly and Understanding in Seconds" written by you in the library before, and I found it very useful. For me, a newbie in copywriting, it was of great help. If you have the chance, I would like to hear about your experiences on this path, including your experiences in speaking, writing books, teaching courses, and running websites every day. " Speaking of my l...
"Vestal Cocoon Diary": Breaking the Game at a Single Point
Photo by John Gibbons on Unsplash August 3, 2021 Today, an unknown netizen sent me a message from the fan page of the Vista Writing Companion Project. He asked me a question: "I currently need to write a blog, and I also want to run my own personal brand. I hope I can use my skills to take on cases, but I have no idea what content I can write. I have never written a blog before. Is there any course that can help me?" Wow, if you look carefully, this is not just one question, but the sum of se...
"Vista Cocoon Diary": Good morning, the beauty of morning
Photo by Vista Cheng August 2, 2021 There is an important news today, that is, as the epidemic situation in Taiwan slows down, starting tomorrow, cities including Taipei City, New Taipei City, and Yilan City will open dine-in dining. In other words, with the exception of Chiayi County and City, which have suspended indoor dining due to the outbreak of factory clusters, and will continue to re-evaluate this Saturday and Sunday, all restaurants in Taiwan are about to open for indoor dining! May...
Vesta Cocoon Diary: Dear John
Photo by Lê Tân on Unsplash August 1, 2021 When you think of John, what comes to mind? Some people will immediately think of the late British singer John Lennon, others will think of the famous hand-drinking John's black tea, and some may tell me that John is the disciple whom Jesus loved. Wikipedia tells me that the Hebrew name John means "the Lord is merciful" and is a common Hebrew name.
Vesta Cocoon Diary: An unexamined life is not worth living
Photo by Noah Silliman on Unsplash July 31, 2021 Although many people are staying home due to the epidemic, the cruel thing is that time never stops for anyone. In the blink of an eye, July has waved goodbye to us and welcomed the coming August. How are you feeling at the moment? For me, it seems that I am slowly getting used to this kind of life. I remember that I went out last week and saw that the familiar streets of Taipei had become a little deserted. Although it felt a bit unfamiliar, I...
"Vista Cocoon Diary": The Study of Strong Brand Growth
Photo by Slidebean on Unsplash July 30, 2021 In the blink of an eye, the hot July is coming to an end. Entering the third month of home-based epidemic prevention, I wonder if everything is okay with you? Recently, there is a new book that has been constantly recommended by my friends in the stratosphere, and that is "Strong Brand Growth: Understanding Blind Consumer Psychology from Behavioral Economics and Six Key Steps to Build a Customer-Preferred Brand" published by Yuanliu Company.
Vesta Cocoon Diary: Free Writing
Photo by Melanie Deziel on Unsplash July 28, 2021 A friend wrote to me and asked me: "Vista, how do you maintain a stable mood during the depressing period of epidemic prevention?" Well, this is a good question! Since the raging epidemic is unavoidable for us, in addition to taking good anti-epidemic measures, we must naturally change our mentality, try to make our life more varied day after day, and at the same time find the focus of life and work. For me, it’s about trying to keep life as c...
Vesta Cocoon Diary: Atomic Time
Photo by freestocks on Unsplash July 29, 2021 Good morning, it’s another beautiful day! Readers and friends often write to me asking questions about "time management", and even ask me when I will launch relevant courses? Today, I would like to share with you a recently published book "Atomic Time: The Miraculous 4 Hours in the Night, Change Your Life, Double Your Income, Time Management Evidence from Social Animal Veterinarians". The Korean writer Yoo Han-bin is a veterinarian. She originally...
Vesta Cocoon Diary: The Weirdness of Reading
Photo by Johnny McClung on Unsplash July 27, 2021 Friends who know me know that I am a bookworm who loves books. Because I like reading and read books very quickly (it takes about five to ten minutes to read a typical business and management book), I once held open classes on reading. People often ask me about reading, such as: how to fall in love with reading, how to choose good books, how to write about reading experiences, how to improve reading speed, etc.
"Vista Cocoon Diary": A visit to Eslite NTU Store
Photo by Pauline Loroy on Unsplash July 26, 2021 On the eve of Taipei City’s lowering from alert level 3 to alert level 2, I took a ride to the mansion alone. In the evening, there were not many people in the mansion. Looking at the lush and green National Taiwan University campus, it was my alma mater that I had not seen for a long time. The fourth section of Roosevelt Road, which used to be busy with traffic, has become a bit deserted now, which is really not what I am used to! I strolled o...
Vesta Cocoon Diary: Why Keep a Diary?
Photo by Gabrielle Henderson on Unsplash July 25, 2021 A friend once asked me: "Why do you keep a diary? Most people like to write anonymously. It is quite rare for you to expose yourself to the sun like you. Don't you want to use anonymity to say something that you wouldn't say normally?" Well, this is indeed an interesting question! If you chew this question carefully, you can actually look at it at two levels: The first level is, why should I start writing a diary?
"Vista Cocoon Diary": Five tips for good copywriting
Photo by Paige Cody on Unsplash July 24, 2021 I have heard too much unfortunate news this year, which makes people feel a little fragile and sad. Fortunately, the fireworks and typhoon passed in front of us and only brought abundant rainfall. It falls on the weekend, and the typhoon has just left. I guess many friends are resting at home, right? But for me, today is still a work day. I was originally supposed to go south to Chiayi to teach, but due to the epidemic, I had to change it to an on...
Vesta Cocoon Diary: How to Write Engaging Articles
Photo by Jonathan Borba on Unsplash July 23, 2021 The moderate typhoon fireworks are coming. Although the typhoon did not directly invade Taiwan this time, everyone still needs to be prepared for typhoons and be careful and safe. Today, a reader asked me a question: "Hi, Vista. Can you help break down your newsletter? Why can it be short, concise and attractive?
"Diary of the Vesta Cocoon": Reading is beneficial
Photo by Distingué CiDDiQi on Unsplash July 22, 2021 Good day! I don’t know how you spend your free time during this period of epidemic prevention? Have you developed the habit of reading? Have you ever read some books that impressed you? As a book lover, for me, the easiest entertainment and consumption that can make me happy is visiting bookstores and buying books! However, since the epidemic in Taiwan became severe in mid-May, I have rarely had the opportunity to visit bookstores, let alon...