Design a digital sales page, a picture is worth a thousand words
This article was originally published in Economic Daily
In recent years, many merchants have designed various beautiful single-page sales pages in order to promote their own products or services. The so-called sales page (Landing Page) has sales as its main purpose and can also be called a landing page.
Three major reasons why sales pages are valued
Why are sales pages valued? There are several main reasons:
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Low production cost: Compared with the complex structure of official website, there is no need to consider too many factors when designing a sales page, and the production cost is also cheap. Not only are there many free or low-cost solutions to choose from, but even if you hire experts to create them, you can create a good sales page without spending too much budget.
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Concentrate: Since the sales page usually only has one page, it allows consumers to watch the product information more focused, and there is no interference from other information, which helps to improve concentration. In addition, according to a study by Google, consumers usually only spend 17 milliseconds in the consideration stage of the buyer’s journey to establish a first impression of a brand. This will not only affect people’s aesthetic judgment of the website first impression, but also help promote product information on the sales page.
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Improve conversion rate: When it comes to the original intention of setting up a sales page, the main goal is sales. In other words, no matter how beautiful and gorgeous the page is, it still needs to guide interested visitors to browse the information and then directly make a transaction.
Design focus of sales page
After reading the three reasons why the sales page can be surprisingly successful, let’s talk about the key points of the design of the sales page.
The key to the success of a sales page is to tell a good story that makes people feel. Therefore, please keep in mind the highest guiding principle of “less is more”, try to choose the most powerful and attractive visual elements for design, and avoid lengthy copywriting.
As the saying goes “A picture is worth a thousand words”, although beautiful copywriting helps to show the value of the product itself, it can complement each other even more if it is paired with an eye-catching picture. In other words, it is recommended that everyone use graphic and text designs that are easy to understand as much as possible to achieve better results.
You know, a simple design can not only help visitors easily access your sales page on any mobile device, but also make the sales page load faster, thereby increasing the conversion rate.
Of course, don’t choose too many visual elements at once just because the image is attractive. If it dazzles people, they will not be able to quickly grasp the key points and will be easily distracted. This will be more of a loss than a gain!
Finally, remember to include your call to action. Only by adding an effective call to action can you guide visitors to purchase your goods and services. This step is very important, please remember it!
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