Blog
Practical insights on AI, writing, and content strategy
"Key Thoughts on Big Data: Action × Multiple Fireflies × Business Wisdom in the Fragmented Era": Only with value can there be production value
On December 12, 2014, I was invited to give a speech at the ECX2014 E-Commerce Design Forum on the topic of "Looking to 2015: Aspects of E-Commerce Development Trends." As e-commerce players begin cross-border operations, five major trends are proposed: omni-channel retailing, multi-channel and cross-channel retail, smart consumers, storytelling and curation, and mobile commerce strategy development. Based on my past work experience in the Internet industry and media circles, I have had many ...
"There is no one in our office!" The Great Liberation of Management, How Free Work Teams Can Create Higher Performance": Make good use of cloud services to trust the management team
I have known Mr. Quan Ziqiang for a long time. He is not only a good friend for many years, but also an alumnus of mine at Yuanzhi University. When I first met Brother Ziqiang, he was still working in the corporate world and was also a blogger who wrote hard. Later, he started his own business. On the one hand, he taught online marketing courses across Taiwan. He also established Zandidian Digital Marketing Co., Ltd. to serve a wide range of customers and share these valuable experiences with...
"Is the Internet Making Us Dumb? Digital technology is changing our brain, thinking and reading behavior": Recovering thoughts to talk to the world
I like reading books very much, not only because it is an affordable entertainment, or it can give me a calm space to think, but also because I can often gain some interesting perspectives while flipping through different books. If you read "Letter to Young Journalists" before, you can just take stock and examine some of the past gains and losses in the development of media careers, then read "The Internet Makes Us Dumb?"
"Letter to Young Journalists": Demonstrating the Value of Human Beings
It seems that not long ago, I was a reporter who went around interviewing entrepreneurs and celebrities with a notebook. Before the monthly deadline, I would write entrepreneurial stories and success stories one after another (of course there were also regrettable and sighing failure cases). I also tried to analyze today's technology trends for readers, or introduce the business models behind the companies.
Mobile shopping development trends in Taiwan: starting from the layout of GROUPON, GOMAJI and LINE
There was a time when our lives were inseparable from smartphones or tablets. The proportion of the general public using desktop computers to access the Internet is gradually declining, and the time spent watching TV or listening to radio is increasingly compressed, while all the increase is directed to mobile devices such as smartphones and tablets. Fingertip shopping has potential, and information security and financial flows are laying the foundation. Not only when taking a ride or eating,...
Laying out the mobile commerce market to welcome the new era of Taiwan’s e-commerce
When you think of e-commerce (E-Commerce), you may think of a convenient shopping experience (such as Amazon’s 1-Click), or you may think of the huge commercial benefits worth hundreds of millions behind it. From Amazon in the United States, Alibaba in China to PChome in Taiwan, global e-commerce has developed for more than ten years and is now an important industry with annual revenue of hundreds of billions of dollars. Everyone is already accustomed to shopping online, but do you know where...
"Platform Revolution": Embrace the platform and create an organic ecosystem
What are the similarities between Apple's App Store, NHN's LINE, and Alibaba's Taobao? The answer is revealed. These three different online services are all successful platforms that dominate one area. The importance of platforms is self-evident, not only because they can help owners earn huge profits, but also because they have built a strong ecosystem that can meet the various needs of users while widening the gap with other competitors. "Platform Revolution" written by Chen Weiru and Yu Zh...
"Techniques for Getting on Stage": Master the details and show confidence
When it comes to first-class presentation skills, many people will immediately think of Steve Jobs, the founder of Apple. His gestures and words are full of Zen flavor, which is undoubtedly an artistic presentation. However, the cruel thing is that there is only one talented person, Steve Jobs. Fortunately, we have Brother Fu, who can teach everyone the skills of presentation and expression step by step, and improve through continuous practice. It may not be easy to change the world, but it i...
"Apple vs. Google Fight of the Century": They changed the world, including you and me
Once upon a time, our lives were filled with all kinds of information technology products, and there is no going back. Whether it’s the MacBook Air used to type this recommendation, the iPhone lying quietly in a corner of the table, or the Google Chrome browser that I have opened more than a dozen windows, and the Google search engine that I can’t live without for a day.
"Creativity, from Scratch": Find the way to be free and let your creativity run wild
When I think of "creativity", many pictures come to my mind. In fact, a long time ago I read "Creativity from Scratch", a good book that seems light and short but has powerful content. It can almost be said with certainty that creative people must read this masterpiece. I also believe that everyone can understand how creativity is generated from the reading process. It has been forty-two years since the death of James Webb Young, the author of this book. Although the fields of advertising and...
"Strong Story Founding Story" Entrepreneur Forum Seminar: Watering Entrepreneurial Dreams with Passion
Invited by Lucy, a school girl from the institute, I came to the first exhibition hall of CLBC, which I am familiar with, this afternoon to participate in the "Strong Story Founding Story" entrepreneur forum seminar organized by the Institute of Digital Education of the Institute of Information Science and Technology and co-organized by Shell Amplification and Dream Market. I listened to the sharing of several successful entrepreneurial friends.
I watched "Pinocchio": shedding my own tears in other people's stories
While Taiwanese dramas generally still stick to the character setting of "rich man vs. poor girl", or the plot always revolves around "cancer, car accidents, poor medical treatment", Korean dramas have already found a new way and boldly stepped out of their own style. To be honest, I haven't watched many Korean dramas. Except for the classics "Dae Jang Geum" and "My Love from the Star", I only occasionally watched Korean dramas broadcast on local TV stations while turning the channels with th...
Things to know before entrepreneurial teams seek media exposure
Perhaps because I have been involved in the Internet industry and media circles for a long time in the past, I often receive requests from friends and elders to help "check out" the new works of certain entrepreneurial teams - hoping that I can give them some advice, or help with media exposure, marketing, or formulating operational strategies. Of course, there are also people who self-recommend themselves. They will write emails or contact me through Facebook or Weibo. In addition to sharing...
Should I take certification?
The omnipotent Facebook is no longer just a place for making friends, but may also be a multi-faceted information exchange and social platform, such as career counseling or love counselors, etc. One day, I suddenly received a message. "Would you recommend this digital marketing certification exam? Because I want to take it, but I feel like I don't have enough time." A young girl who I had met several times sent me a message about a certification exam held by a certain organization, hoping tha...
I want to "have sex" with you
Want to have sex with me? Come to me. The retail industry has undergone three important transformational revolutions since 1850 AD... From 1850 to 1950, demand was greater than supply. In the manufacturing-oriented era, as long as you make something, you will definitely sell it. Manufacturers and retail stores have pricing power, and consumers have few options. Due to imperfect infrastructure, the channels for purchasing goods are also very limited. This is the era of factory modernization (p...