When the imitation Song Dynasty flower bowl meets modern instant noodles: learn from the editor of the Forbidden City boutique to catch the eye
If you often feel that the products or services you have are ordinary and boring, and it is really difficult to engage in content marketing, you can refer to the wonderful ideas of the editors of Forbidden City Boutique, which may give you more room for imagination.
The craze caused by an instant noodles post
In March 2017, a [common instant noodles Facebook post](https://www.facebook.com/npmshops/photos/a.349905788354455 .92943.339822106029490/1562039403807748/?type=3&theater), but it attracted 11,000 likes and more than 1,600 shares.特别的是，这则泡面文并不是什么名人美女吃泡面讨拍的自拍照，而是很上班族style的「发薪前」和「发薪后」比对图，让读者发现，右边那个碗可是一碗价值26500元的[仿宋莲花式碗] (http://www.npmshops.com/main/modules/MySpace/PrdInfo.php?sn=npmshops&pc=1308000058693)!
[](https://www.facebook.com/npmsh ops/photos/a.349905788354455.92943.339822106029490/1562039403807748/?type=3&theater)
After the post was posted, other editors and netizens responded in large numbers. Some editors came to eat tofu and were eaten back (Quanlian editor), some came to grab a ride (oiled rice, palaces and temples…), and netizens came to add fuel to the fire and forge a marriage (use flower pots to hold instant noodles, use jade cabbage to add vegetables…), making the message thread extremely lively.
Media coverage and publicity benefits
In addition to a large number of responses from editors and netizens, this post also attracted a large number of mainstream media reports (please search for the keywords “Forbidden City” and “instant noodles”):
- Sanli News Network: The editor of the Forbidden City teaches you how to eat instant noodles before and after your salary. Netizens laughed: I was ruined by the All-China Federation of Trade Unions!
- Free Times: The Forbidden City editor is a bit crazy and eats instant noodles like this after receiving his salary
- Liberty Times: The love between the powerful and the common people, the confession in the Forbidden City stirred up excitement among netizens…
- Free Times: The Forbidden City editor is crazy about recruiting brides! The suitor crossed the threshold and lured out various editors
- Apple Daily: [The editor of the Forbidden City became famous and was busy thinking about new memes. “Instant noodle bowl comparison picture” went viral. A team of 10 people hopes to continue the craze] (https://tw.appledaily.com/headline/daily/20170326/37596368)
- Lianhe News Network: The editor of the Forbidden City is 94 crazy! Eat instant noodles in an imitation Song Dynasty lotus-style bowl?
Immediately after this wave of craze, it continued to ferment in the media, and even the editor was interviewed:
- ETToday: Forbidden City editor’s “funny meme” became popular! The secret of the 10 young team behind it
- Free Times: Netizens, come and take a look! The appearance of the Forbidden City editor has been revealed
Therefore, not only the content itself is valued, but also the resulting media promotion effect, which is estimated to have an amazing advertising value.
This year, the Forbidden City boutique editor group has continued its efforts and launched “Guidelines for dealing with problems of the elderly during the Chinese New Year” and “[Workplace villain](https://www.facebook .com/npmshops/photos/a.349905788354455.92943.339822106029490/1921999944478357/?type=3&theater)” Workplace, using ancient paintings to emphasize the characteristics of promotional products, which is quite unique.
The product will not be too boring, only the imagination is enough
After seeing the content creativity of the Forbidden City boutique editor, do you still find it difficult to promote products?
The prerequisite is of course to read more, learn more and think more, and to have a commander who dares to let you give it a try. More importantly, first define the target audience, understand the preferences of the target audience, and formulate a content marketing strategy before starting to increase the chance of success.
Unfortunately, imitation Song Dynasty porcelain bowls, unlike the “I Got It” washi tape, are products that the average young people can afford. Although it has created topics and trends, the actual sales volume it is expected to drive is limited after all. If it is aimed at the “affordable” group, another set of persuasive content must be designed.
Imagine if you were the editor of another antique boutique and starting from scratch, how would you plan to operate content marketing for different target groups?
- Traditional Style: Paste the product photos, add hyperlinks to special offers, and call it a day.
- Wenqing Style: Use gelatin filters and use hazy beautiful photos to appeal to your products. The text is paired with lyrics from the Song Dynasty, adding some artistic flavor. Finally, I will post an article to encourage young people to increase their artistic flair, provide links to shopping web pages, and call it a day.
- Blendtec Style: Just learn Blendtec food processor and use scary videos to attract attention. Throw all the noble products into a blender and blend to see if it will be minced like an iPhone. Or work in reverse and throw the granite sculpture into various conditioning machines to see how many conditioning machines can be damaged.
The above are some possible directions for thinking. You can also target different target groups, combine your own or your team’s imagination, and perfectly integrate the products and content marketing you have on hand?
★ To improve your content power, please don’t miss the [“Content Power: The Super Power of Building Brands”] (https://goo.gl/9hgqc2) online course
★ Content Hacking Lecture Series (CHL4): Create a call to action for your content [Registration now]
★ Picture source: Forbidden City Premium Fan Page
☕️ Invite Vista to have a cup of coffee
📖 深入探索相關主題
