Blog
Practical insights on AI, writing, and content strategy
Marketing is an organic creature: looking at marketing from the perspective of antifragility
Before we begin, let me first let you know: what are strong (strong), fragile, and anti-fragile, as explained below: There is a human resources director who has worked in an investment bank for twenty years. His job is very stable, and he has an expected income every month. However, a financial crisis suddenly occurs, and his instant unemployment income directly drops to zero, and the chance of returning to his original income is very low. This is "fragile".
12 archetypes that you must understand as a marketer
Marketing can’t just rely on guesswork, it must gain a deep understanding of consumers’ subconscious motivations. This article introduces 12 brand archetypes (such as the innocent, the hero, the caregiver, etc.) to help marketers accurately position the brand personality and awaken the deep resonance of the target customer group.
Wenjie's introduction to "Experience Economy Era"
Currently, the number of products sold online in Taiwan alone reaches nearly 10 million (please refer to ezprice). If you add in the various products sold through physical channels, the number is several times that number. This also represents one thing. No matter what industry you are in and what kind of products you sell, there will be thousands of competitors doing the same thing as you. According to Porter's basic competitive strategy: _1._ _Cost leadership strategy: Find ways to reduce o...
"If you're not depressed, it's not work": All roads lead to you
If there is no special explanation, when you see the title of this new book, "If You're Not Melancholy, It's Not Work: Techniques for Success in the Workplace You Must Know," you will probably think that this is a sensational headline-killing method, right? ——No matter what your attitude towards work is, whether you want to pursue achievement motivation or just want to live a stable life, how can work be related to depression? Do you have to make yourself depressed to be successful in the wor...
How to explode a trend? Manipulate choice?
Speaking of popular explosions, let us first take the fashion industry cited in the book as an example. In the fashion circle, there is the so-called fashion trend analysis industry. They specialize in providing international designers, well-known clothing groups and other important figures in the fashion circle with the colors and styles that may be popular in the next few years (trend information) , assuming they propose that white will be the main popular color next year, then all designer...
Is your choice really your decision?
Is your choice really yours? References and recommended books: Who is manipulating your choice? Author: Sheena Ai Enjia First, please look at the following photo for five seconds, then look away, and describe what you saw based on your impression? After doing this, please look down.
Understand how to change consumer behavior/habits in three seconds?
"Our life is nothing but the sum of countless habits." - William. James The choices people make are almost always guided by habit.
At the age of 40, good days begin: enjoying life starts with reading a good book
Come to think of it, reading is actually a matter of fate. When the book "The Good Times Begin at 40: 50 Things You Should Do to Enjoy the Second Half of Life" was first published, I read it in a bookstore and it left an impression. As far as the publishing market is concerned, the title of this book will indeed attract people in their 30s and 40s, but this should refer to ordinary people, not me. For a long time, I have actually been disgusted with this kind of book about what to do when you...
The monastery on the hill: the last view of Corbusier
The Monastery on the Hill is a well-read storybook. Whether you are religious or not, you can understand from the author's description that there was a very courageous priest in this relatively conservative sect who invited many artists in an attempt to bring new possibilities to their faith. As you can imagine, this was definitely not an easy task at that time, even in modern times. ## The masterpiece of architect Kobiyi In addition to the religious part, there is another protagonist in the ...
The next stop for China's economy: "Meeting mainstream consumers" - Alibaba Research - Small businesses, big times
The next stop for China’s economy: “meeting mainstream consumers” - Alibaba Research – Small businesses, the big era: The next stop for China’s economy: “meeting mainstream consumers” _Source: 199it_ _Published time: 2013-01-05 09:43_ _Views: 475_ _Comments: 1_ In 2020, China's consumption will surpass that of the United States. Tao Dong, chief economist of Credit Suisse Asia, boldly predicted that in terms of global consumption power market share, the United States now accounts for about 30%...
How do you measure your life? : The most important lesson at Harvard Business School
_Set goals for yourself so that you can understand what is the most important thing in your life. Even as I went through the physical challenges of cancer and stroke, I still believed that I had painted the right picture of my life and that I couldn't be happier.
Hamlet also loves to be crazy - Philosophers in the Digital Study Room
From elementary school to junior high school, I always chased the top three in exams. Under the pressure of piles of textbooks, the comfort in life, apart from the complete set of Dragon Balls, was the pocket money I saved dozens of yuan every day, the Super Nintendo game console I bought secretly behind my parents’ back, and a second-hand Final Fantasy fifth-generation RPG game cartridge. After saving for a year or two, I finally bought the gaming device. In order to seize the time to play i...
Recommended preface to "The Era of Curating": Like is also a kind of curation
As a practitioner of technology media, being bombarded and baptized by a bunch of information and new civilization every day has become an unavoidable ritual and even a natural fate. 2012 is undoubtedly the year when mobile devices and social media shine; but if you want to ask me what is the most popular keyword in 2012, or the most forward-looking career? I think the answer should be “Curation” and “Curator”!
"Viewing Kyoto from the Bookstore Window": A good book can not only speak, it may also be a "treasure map"!
This book records the secrets about books and bookstores... _" Every book in the store is carefully selected by the store staff, not "as long as it is new, it will be put on the shelf"; the bookcase is not just used to display books, but hopes to create unexpected and beautiful encounters. Books with full sense of design are displayed refreshingly, allowing visitors to enjoy a visual feast. Books are not only a tool for delivering instant information and acquiring knowledge, they also have va...
Find Medical Medical Network Cooperation Proposal
Find Medical Medical Network Cooperation Proposal