Blog
Practical insights on AI, writing, and content strategy
Content Operation Lesson 2 for Startup Teams: A Brief Discussion on Copywriting Content, From Genre, Form to Attributes
Hello everyone, in a blink of an eye it’s time to share content operation skills with all my friends! Remember last time we mentioned the importance of "heart to heart"? Before everyone starts writing, you need to figure out who your content is for, so that you can design a clear content strategy based on your audience and market. When it comes to the genre and form of content, regardless of whether it is published in print or electronic media, if we look at the length alone, the content that...
Content Operations Lesson 3 for Startup Teams: Inventory Resources and Place Calls to Action
Dear friends, we meet again! Do you still remember the content, form, and attributes of copywriting that I introduced to you last time? Today, I want to continue to talk to you about resource inventory and how to place a call to action (Call to Action, also known as a call to action)! World-renowned advertising man Leo. Leo Burnett once said, “The only purpose of business is to serve people; and the only purpose of advertising is to explain this service to people.
Thoughts after the course on "Super Sensitive Press Release Writing": Thoughtful actions make public relations news more touching.
The author of this article is Gin Chin, who has more than ten years of public relations experience. Thank you for sharing your experience. On October 12, I took a packed practical course [Super Impressive Press Release Writing] at TeSA. I personally have more than 10 years of experience in public relations, and have been away from public relations for 5 to 6 years. I feel that I have become seriously out of touch. The current technological environment and communication tools are completely di...
One of the content operation lessons for new startup teams: audience selection and content strategy
I still remember that I had held several copywriting classes for new startup teams at ALPHA Camp. At that time, I focused on companies that had just started their business, and provided a four-week physical course on the various copywriting these companies needed to write (such as company profiles, press releases, product promotions, and fan page management, etc.). When it comes to the function of copywriting, you may already have a good idea - from the instructions on general product packagi...
Thoughts on the Mobile Generation: From Content Management to Growth Hacking Marketing
It’s the fall of 2017, and I feel even more emotional when I look back at this article I wrote more than a year ago. The era of payment for knowledge is booming, and the content industry is evolving even faster. Time waits for no one. Friends who are engaged in content production and marketing, let us work hard together! Tonight I met with a friend who works in content-related industries, and the topic of discussion focused on "publishing, content websites and apps." The format was like class...
A brief discussion on media communication and press release writing
A few days ago, I was invited to teach a class on "Understanding the Basics of Media Communication and the Practice of Writing Press Releases" to a group of friends who are starting their own businesses. I spent a lot of time in class introducing the characteristics of media and how to write press releases. To put it simply, the purpose of this course is to help new startup teams that are currently in the stage from zero to one, how to use the correct information and methods to find the right...
Talk about common things and build emotions──Content marketing close to female users
Sanitary napkins are a must-have personal item for every woman, but have you ever thought about how to build relationships with female users through content marketing? For many years, manufacturers have used TV advertising and retail channel DM to gain mind share and market share. When you turn on the TV, you can always see advertising campaigns for brands such as Reliable, Haozizai and Sophie, emphasizing the functional characteristics of sanitary napkins (more absorbent, more leak-proof, et...
How to write the content of the "About Us" page
Yesterday, I saw Baker's message on Facebook. It mentioned that he heard a statement while attending the Singapore E-commerce Summit: The "About Us" page is the most trafficked page after the homepage. Maybe some friends have the same idea as Baker and think that no one usually wants to read that page? Not really. Generally speaking, the most important pages on a website (usually the pages with the most traffic) are nothing more than Home, About Us, Blog and Contact Us.
Marketing content that tests the strength of your heart──do you dare to expose the entire modification process to the sun?
Nissin Instant Noodles, which has always been famous for its bold promotional content in Japan, published a very interesting continuous picture advertisement on the company's Twitter on October 17. Generally speaking, the content to be presented to the audience must be carefully designed and beautiful pictures. But this time Nissin went in the opposite direction, not only exposing the entire process of modifying the advertisement, but also deliberately increasing the intensity of the spoof to...
Be attentive and make your product copywriting more eye-catching
As long as we talk about business models, everyone will think of a certain book. The book mainly talks about the promised value that an individual or company can make to customers for the products or services it provides. Well, maybe you guessed it, yes, I am talking about this book "The Age of Value Proposition: Design Thinking The promise mentioned in the value proposition must be based on meeting the needs of customers or potential customers and achieving the purpose of personal or corpora...
Copywriting: Making use of FAB sales rules
When it comes to product copywriting, everyone must be familiar with it. Even friends who have had little exposure to copywriting in the past must have often seen various product copywriting in department stores, hypermarkets or even convenience stores! Whether product copywriting is attractive is actually very subjective, and there are many factors involved. Today I want to use this article to introduce to you the "FAB Sales Rules". What is the "FAB Selling Technique"?
How to do content marketing: Speech by the E-Commerce Research Center of National Sun Yat-sen University
I have received many warm invitations from the E-Commerce Research Center of National Sun Yat-sen University in the past. I hope I can take the time to go south and share topics related to e-commerce operations and strategies with corporate members of the Taiwan E-Commerce Industry-Academic Cooperation Alliance. Unfortunately, I was unable to make the trip several times due to lack of time, and I felt a little embarrassed. This time I decided to overcome all difficulties and finally be able t...
Focus on the mind: a wonderful journey from Growth Hacking to Mind Hacking
One night in February 2016, I was fortunate enough to participate in an internal training event organized by Amy Huang, a friend in the Internet entrepreneurship circle, for her company Wannabe. Amy invited Baker to share with everyone, and the theme was Growth Hacking, which has been very popular recently. In fact, Baker did not spend too much time talking about the AARRR model. Instead, he focused more on how to "attack the mind first"? And this also echoes the "Mind Hacking" he mentioned i...
The philosophy of news subscripting: before writing, think for three seconds
I have long heard some journalist friends complain about the fact that various media outlets are actively investing in real-time news in order to chase traffic.不过，之前偶然看到苹果日报的某一则即时新闻，却让我有种「丈二金刚摸不着头脑」的感觉，反覆看了好几次，还是觉得怪。 这则新闻的斗大标题写着「澎湖空难幸运生还，军职情侣却毁前程」，前面提到的「澎湖空难」想必大家还记忆犹新，但后面提到的那对军职情侣发生什么事了，怎么会说是「却毁前程」呢？
Super digital power: Understand the business logic behind financial statements
It's autumn, and the weather has been unstable lately. Although it's still raining today, I still rushed to the Beijing University of Science and Technology Conference Center early in the morning to attend the "Super Digital Power" course taught by Lin Mingzhang. In fact, Teacher Lin is my Facebook friend. I have wanted to take this course for a long time. I hope to learn from Teacher Lin! It’s just that when faced with such a popular course that is a flash sale, it depends more or less on fa...