Make good use of the SlideShare presentation sharing platform to create your new content marketing channel
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Speaking of briefings, everyone must be familiar with them. In daily business situations or training courses, speakers usually use presentations to present and promote their own plans or concepts. Although everyone will want to watch the briefing file, the fate of the briefing file is usually to be saved after use (some secrets cannot be leaked). If there are clients or students who want to request it, the organizer will usually modify the briefing file to remove information that is not suitable for exposure or interviews, and then send it to the clients and students for reference.
Producing a briefing is actually a time-consuming and laborious task. The briefing often embodies the speaker’s repeated thinking and logical deduction, which can be said to be a summary of a product or concept. It is really a pity if you throw it away after use; if you can rearrange the layout of the presentation file, it will actually be a very useful marketing tool.
However, it is actually very difficult to spread the presentation file simply by sending it via email. Therefore, some foreign corporate organizations will put presentations for marketing or teaching purposes on presentation sharing platforms such as SlideShare. Speaking of SlideShare, it was originally an independent Internet service provider. It was later acquired by [LinkedIn] (https://www.linkedin.com/). Along with LinkedIn, it was acquired by [Microsoft] (http://microsoft.com/), so it is now a “distant relative” service of Microsoft.
Foreign high-tech manufacturers such as Cisco, Microsoft or VMware will almost always put important presentation materials on the SlideShare platform for reference by information managers or program developers; this approach can actually be regarded as content marketing for technical personnel. There are also some famous marketing and presentation experts in Taiwan who know how to make good use of the SlideShare platform to market themselves. Now let “Content Hacker” collect some wonderful works for everyone.
- Liu Yiyou Teacher
“Content Hacker” often reprints articles on presentation skills and ideas from Teacher Liu Yiyou, who is a well-known professional presentation expert in Taiwan. Teacher Liu also uses presentations on the SlideShare platform to introduce presentation skills and some wonderful presentation examples for reference by friends who are learning presentation production.
Speaking of presentation design, Teacher Liu will also recently open a new presentation course called “[Systematic Thinking to Make Complexity Simple] (https://www.accupass.com/event/1803051224464704776290)”. Friends who want to make key briefings, don’t miss it!
- Oda Norika Teacher
Oda Norika teacher is a famous [Digital Marketing](https://www.contenthacker.today/search?q=%E6%95%B8%E4%BD%8D%E8%A1%8C%E9%8A%B7&max -results=9) Expert, he has recently developed in a multi-dimensional direction. He has not only published several books, but also launched online marketing courses. And the briefings he put on the SlideShare platform were not private at all. Each briefing on digital marketing topics was hundreds of pages long, and the content was very detailed, already at the level of a book. Therefore, there are currently more than 4,500 fans following his SlideShare account.
In foreign countries, Content Marketing Institute (CMI), which often uses the “content marketing” method to promote “content marketing methodology”, will certainly not miss the opportunity to use SlideShare to provide briefings and white papers to attract the attention of marketers.
“Content hackers” often cite the Content Marketing Institute’s content marketing statistics. The source of these data is also based on the various reports, white papers and presentations posted by CMI on SlideShare. You can learn the latest trends and relevant data from it!
In addition to the SlideShare platform, Taiwan also has platforms where presentations can be placed:
QLand is Taiwan’s local presentation sharing platform. It can also be combined with its other extension service QLecture to conduct simultaneous live broadcast of presentations online.
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In fact, in addition to QLand, Taiwan also had several presentation sharing platforms similar to SlideShare a few years ago, such as “Handout King” and “Manager Sharing+”, but they have all come to an end. Briefings, like videos, will produce a platform crowding effect; once the platform becomes bigger, it will be easier to find the briefings or videos you want. In the end, everyone will “lean on the watermelon” and run to larger platforms; unless they find a special niche market, it will be difficult for smaller presentation platforms to generate income and sustain themselves.
Currently, if you want to engage in content marketing for individuals and businesses through public presentations, the best platform currently is SlideShare. However, we do not recommend putting the presentation file directly on SlideShare. It is best to reorganize and reorganize it. Consider whether readers can understand the presentation when “no one is around to explain”?
By the way, for tips on planning and producing presentations, you can also refer to related articles on content hackers:
It is recommended that you put the rearranged presentation on the SlideShare platform and embed it in your blog, or provide the URL to the target audience through e-newsletters and other social platforms, so that they will feel that “the content of your presentation is rewarding.” At the same time, you should also remember to design a call-to-action (CTA) in the newsletter to guide readers of the newsletter to take “action”, such as purchasing courses or books, etc., thereby completing the important mission of content marketing.
☛ Want to learn how to use newsletters for content marketing? Come and sign up for “Content Hacking” April Lecture.
★ Want your blog to be seen by more people? Come and sign up for the “Advancing Content Power” webmaster course.
★ Vista Reading Club April Special: “[The Most Productive Year] (https://www.accupass.com/event/1803300504501540766404)”.
★ Lecture by “Ouchi Masters” in May: [Write good bids and sell without selling] (https://www.accupass.com/event/1804041321359643076770).
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”.
★ Photo Credit: Fabius Chin, Pixabay
Further reading
- Use pictures and text to tell stories and create your unique content marketing tool
- Content Marketing Case Study: “Hour Master” Product Introduction Presentation
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