It seems fake and real at the same time, just want you to take a second look: entertain yourself and others, cleverly use Happy April Fools' Day marketing

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtVjv1X1KmUBs5XoaqmaPApq3bu-8CiKM6cyMz98SzRk-e hyda4A1DTx0SPOUDbL4RkZJtOW3jl-vfbZZ9kpleP3TdeVAGcnhnzzBB3QTIHkw_TYhfd2hW0nTV8X1fVA6gG8Dqbl1YyYsU/s1600/1.PNG)

##Adi English’s April Fool’s Day shock bomb

On the eve of April Fool’s Day in 2018, Taiwan’s famous English teaching YouTuber Adi posted a message on [Facebook fan page](https://www.facebook.com /RayDuEnglish/) threw a super shock bomb──Di Mei is fake.

This message exploded instantly. In just one day, the YouTube video was clicked more than 600,000 times, and the Facebook post was read more than 580,000 times, with 26,000 emotional responses and more than 1,200 shares. It can only be said that Adi is really good at operations, and the traffic is so high that even the media started to follow it and report on it.

Of course, it is conceivable that all this is fabricated. At the end of the film, we can see the poor girl who was “kidnapped” and stuffed in the storage room. Yes, this is purely a joke! To put it bluntly, it is actually a seasonal April Fools’ Day content marketing. Fans of Di Mei, please rest assured that she is real and safe!

Yes, yes! People who have never seen Di Mei before will probably subscribe to [English Teaching Service] (https://pressplay.cc/project/about/%E9%98%BF%E6%BB%B4%E8%8B%B1%E6%96%87%EF%BC%9A%E7%AB%8B%E 5%BF%97%E8%AE%93%E6%9B%B4%E5%A4%9A%E4%BA%BA%E9%96%8B%E5%BF%83% E5%AD%B8%E8%8B%B1%E6%96%87/38DA35A5AF0B25DE07D1A192854639B3) right?

♛ News Lazy Pack:

• ETtoday Starlight Cloud: Adi “Mei Di is actually not my sister”! After hiding for 3 years, I admitted to being a faker: I’m really sorry

• Sanli News: [“Adi English” admitted: I don’t have a sister, I hid in secret for 3 years and bowed my head to apologize] (https://www.setn.com/News.aspx?NewsID=363784)

In fact, if you want to play this trick, White Bear and Bear Girl are probably better at it. The difference in stature between our brother and sister is probably the ratio of a bear to a chipmunk (borrowed from [Legend of the Galaxy Heroes](https://zh.wikipedia.org/zh-tw/%E9%8A% 80%E6%B2%B3%E8%8B%B1%E9%9B%84%E5%82%B3%E8%AA%AA) 叏), it must be the big white bear and the little bear sister (Editor’s note: Where’s the photo?).

Graphic and text generator for life market

In addition to Ati English’s April Fool’s Day content marketing, today [Lifestyle Market] (https://www.facebook.com/buy123TW/) has also caught up with this trend. They provide April Fools’ Day graphic and text generator for netizens to use, and use Content Tools to participate in April Fools’ Day content marketing activities.

When netizens create funny pictures, they can apply the default pictures provided by the generator, or upload their own photos to create funny pictures. However, have you ever thought about why Life Market provides this set of services?

To put it bluntly, their real purpose is to increase the “sense of presence” so that the “Lifestyle Market Logo in the upper right corner” can continuously appear on netizens’ pages. The more netizens spread the word, the higher the exposure of the Life Market logo will naturally be; having said that, this is undoubtedly another embedded content marketing model.

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Picture: Life Market April Fools’ Day graphic and text generator

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Picture: Fun special pictures for April Fools’ Day

Google’s classic case of April Fool’s Day marketing

Let me tell you, if Google is not the first company to use “seasonal” content marketing, it can at least be ranked second. For example, Google Doodle is a small picture that appears on the Google search homepage from time to time. It is so beautiful or interesting that people can’t help but want to click on it to learn “What are peanuts?” Use curiosity to create opportunities for people to actively search, and you can immediately generate another wave of traffic.

★ Reference: Google’s private content marketing weapons─Doodle, Santa Tracker and Google Primer

Google’s annual April Fool’s Day marketing activities are very impressive. But the most impressive and moving event for White Bear was when Google announced in 2012 that Google Maps launches the world map of Dragon Quest Edition, making all Japanese RPG players crazy!

To be honest, probably all Game fans hope that this service can be used for a long time, rather than just playing for a few days on April Fool’s Day in 2012 before being removed from the shelves. Before, Bai Xiong had talked with his friends, but it was a pity that why didn’t Google continue to make Harry Potter or Lord of the Rings versions of Google Maps? The number of people who will actually use it is probably several times or dozens of times more than the Dragon Quest version.

Key points for learning about spoof marketing

After reading these interesting content marketing cases, do you think “April Fool’s Day” is really useful? In fact, we found it interesting when we saw it, and it also deepened our impression of the product. However, in fact, the production team did not know how much time it took to discuss it in order to integrate content strategy in such an in-depth way to impress people and achieve publicity effects.

It’s no use if it only makes people interesting but leaves no impression on your product!

Practical steps for content strategy

Let’s review the steps for developing a content strategy (below). You can use these steps to think about what you would do if today was your product’s April Fool’s Day marketing?

• Set purpose: Create company image? Instill new ideas? Introduce product features?

• Set target audience: Who wants to see it? A new female marketer who has just stepped out of society? Or a 40-year-old financial executive?

• Find connections: How does your purpose relate to specific current events? What is the relationship between it and the target object?

• Presentation type: Do you want to use text? photo? illustration? Infographic? Or a video?

• Distribution channels: How do target audiences get information? Want to use E-mail? LINE? Facebook or blog?

If you have similar implementation cases, you are welcome to share them with the “Content Hacker” website so that more people can understand your careful design! Please send the case URL to iamvista@gmail.com or fchin.ideas@gmail.com, thank you.

★ Photo Credit: Google, Life Market, RayDuEnglish

☛ Want to learn how to use newsletters for content marketing? Come and sign up for “Content Hacking” April Lecture.

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★Vista Reading Club April Special: “The Most Productive Year”

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

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