Blog
Practical insights on AI, writing, and content strategy
Experience from the 1st Content Hacking Lecture (CHL1)─Only by continuously cultivating content can we establish influence
The author of this article is Marie Chang, who is currently a freelance worker, specializing in website construction or design projects. I like to study Internet tools. I have been playing with various blogs and Internet tools since 2005, and continue to study audio-visual content integrated marketing cases. Thank you for your permission to publish. I would like to express my gratitude. Content Hacker website held a lecture (CHL1) on 2018 content marketing trends on November 10, 2017, which a...
Popular sports social platform: Strava
Led by the trend of pursuing health value, sports and fitness can be said to be the most popular national sport nowadays. Speaking of exercise, many people are now accustomed to wearing wearable devices such as Apple Watch or Xiaomi bracelets to monitor their fitness data anytime and anywhere. If you like cycling, you may have heard of a sports app called Strava.
Content Marketing Case Study: "Hour Master" Product Introduction Briefing
As we enter 2018, everyone should know the importance of content marketing. You don’t necessarily need to spend a lot of money to do content marketing. Carefully creating a corporate briefing and then disseminating and fermenting it through social media is also a good way to promote your corporate philosophy and products. "Hour Master" founded by my friend Frank Yao was established in August 2015. The website was officially launched in July 2016 and is positioned as a talent matching platform...
9 major trends in content marketing in 2018──Summary sharing of the 1st Content Hacking Lecture (CHL1)
Forecast 9 major trends in content marketing in 2018: from the impact of target audience-oriented content strategies and platform implementation policies to the rise of live audio and video and "limited time updates". Mastering these key changes will help you seize the opportunity in the fiercely competitive digital marketing battlefield.
"Content Hacking Lecture" is officially launched: Navigating the great channel of content marketing
Last night, the first "Content Hacking Lecture" was officially held at the Film Space on Boai Road, Taipei City. Vista and Fabius brought you the latest trends in content marketing in 2018, as well as a recommended book list in the field of content hacking. On November 10, 2017, on the eve of the so-called "Singles' Day" or "Shopping Carnival", a group of people gathered together to discuss and experience the beauty of content marketing!
"Social Marketing Branding Technique" After-class Experience: Develop Strategies and Practice It
The author of this article is Maggie Lin, the current founder of Tiantangjia. Thank you for sharing your experience, thank you. I deeply felt that my knowledge of marketing was insufficient. It happened that my friend Hank Lin sent me information about the "Social Marketing Branding Technique" course hosted by him, which attracted my interest and decided to go north to participate in this course. The lecturer of this course, Vista (Zheng Weiquan), has very rich experience, and I feel the char...
Alternative content marketing - pranking advertisers and making consumers pay
Every advertiser who publishes articles about the hair industry will usually ask bloggers or live broadcasters to talk about how good their products are. It is best to be invincible in the world, unparalleled on the ground, and add plug-ins when full of health. Usually as long as the description is "neutral", the advertiser will probably ask for dozens of revisions until the owner is satisfied and the copywriting is no longer effective. However, here comes the problem! What will happen if the...
Sincerity, interaction and calls to action: What “Miss Kana” taught me about Instagram content marketing
Last night, due to a friend's introduction, I started to follow the Japanese drama "Miss Kanna" out of curiosity. I only watched two episodes and found it very interesting. I checked online and found out that this Japanese drama is also being aired on Vila Japan Channel, but the name has been changed to "Working Women Go Forward". According to Wikipedia, "Miss Kanna" (カンナさーん!) is a comic created by Japanese cartoonist Kaoru Fukaya. The original work was serialized in "YOU" from 2001 to 2007. ...
Lecturer Sharing Session in November: From casual lectures on life, returning to the true self, to reducing one of the five senses
The author of this article is Zeng Guolun. I would like to thank you for your permission to publish it. Because I arrived late for the first class, I didn’t hear the first half of Teacher Hara Tsai’s wonderful sharing, which was a bit sad. Fortunately, I caught up with the second half and heard Teacher Cai share how to discover the lecturer's unique charm and style on stage, and I benefited a lot from his unique insights. Teacher Cai also said that in the future, there will be a follow-up cou...
Looking at life financial planning from the perspective of project management: a table to accompany you through the revolving door of life
The author of this article is Lucy Cheng, a seventh-grade student who likes arts, travel, business management, and listening to stories. In recent years, she has practiced managing life through project management. She believes that the world is a big playground. Thank you for your permission to publish. I would like to express my gratitude. When it comes to work, it is nothing more than making money. However, have you ever thought about how much money you need to earn throughout your life? An...
Business thinking of professional lecturers: community sharing in November 2017
The author of this article is Deborah. I would like to thank you for your permission to publish it. The sharing session in November was led by Cai Hala, who looked completely new. But I was a little curious. Why did she want to change her look? Or has he encountered something happy recently? Seeing him sitting calmly and calmly on that chair, I thought he was participating in the forum and saw that he had quite the momentum to talk to people! When I listened to his sharing this time, I felt t...
Content Hacking Lecture Series: Outlook and Interpretation of Content Marketing Trends in 2018
You may have heard of Growth Hacker, but do you know what Content Hacker is? In recent years, mobile devices and social media have entered our lives, and the live broadcast of audio and video has also contributed to the rapid rise of content marketing, which has become the focus of many companies, organizations and individuals. In order to celebrate the establishment of the Content Hacking website, and also look forward to the pulse of content marketing, operations and other fields in 2018, w...
"Social Marketing Brand Technique" After-class Lesson: Build a personal brand, start now
The author of this article is Jin Qianpei, who has been engaged in the SPA industry for more than 20 years. He is currently the founder of Aroma Academy, Tuo QUO SPA and Zhongshan 15 Lecture Hall. Thank you for sharing your experience, thank you. You must find someone who understands your profession. After more than 20 years in the industry, I have watched it transform from a traditional beauty salon into the SPA industry that everyone calls spa. Nowadays, the industry is changing, and I ofte...
What to do if you have no inspiration? Vista gives you six tips for gathering inspiration
Just this Monday evening (October 30th), I just taught a course on "Social Marketing Branding" to a group of students from different fields such as publishing, tourism, study abroad, training, sales and human resources. In this course, topics such as social media, personal branding, content marketing and community monetization were discussed. In the process of introducing content marketing to students, the topic of writing inspiration inevitably comes up. What is inspiration? According to Wik...
Uncovering rare beauty─Freighters can also be used for content marketing
Usually, as long as it involves business-to-business (B2B) goods or services, it is a difficult challenge for content hackers. Products and services of a B2B nature often require in-depth expertise. Whether it is servers or customs services, except for people in the industry, ordinary people usually do not come into frequent contact with these products and services. Now that’s it, what should we do with marketing? I don’t know how much time it takes just to understand the lingo.