Jump on the trend of spoofing world-famous paintings and create your own unique content marketing campaign
Spoofing famous paintings has become a new trend on the Internet
In daily life, we occasionally see friends reposting world-famous paintings on Facebook or LINE to show off their youth, or in TV dramas, we see rich people hanging two ostentatious paintings in their homes. Whether it is Van Gogh or [Picasso](https://zh.wikipedia.org/wiki/%E5%B7%B4%E5%8B%83%E7%BE%85%C2%B7%E7%95%A2%E5%8D% A1%E7%B4%A2) or Michelangelo, which usually arouses the admiration of “Oh, what a literary youth (but this painting is too high-end for me to understand)!”
However, recently in the Japanese Twitter community, there has been a trend of spoofing world-famous paintings. Japanese netizens use various famous paintings and quote them on the themes they want to express, creating a lot of impressive (or hilarious) content.
Like the recent hit “[Learn Taiwan by looking at famous paintings](https://twitter.com/hashtag/%E5%90%8D%E7%94%BB%E3%81%A7%E5%AD%A6%E3%81%B 6%E5%8F%B0%E6%B9%BE)” (#名画で学ぶ Taiwan) series uses world-famous paintings to describe the moods of Japanese friends when they encounter various situations when traveling to Taiwan, such as missing the bus, accidentally getting on the MRT, and accidentally sitting on a shuttle bus, etc. Later, some Taiwanese netizens went to follow these Twitter posts and posted tweets describing “famous Taiwanese sayings”, such as “[Go to the south to get dentures] (https://www.ettoday.net/news/20131017/283139.htm)” and other Taiwanese jokes.
[](https://twitte r.com/hashtag/%E5%90%8D%E7%94%BB%E3%81%A7%E5%AD%A6%E3%81%B6%E5%8F%B0%E6%B9%BE)
Media reports:
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Apple Daily: [[There is a film] Japanese people teach you to learn about Taiwan by looking at famous paintings. Taiwanese netizens: It makes you laugh to death] (https://tw.news.appledaily.com/new/realtime/20180509/1350177/)
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ETToday: [One sentence play! Japanese netizens believe that “Learning about Taiwan by looking at famous paintings” is too pertinent… Netizens laughed and knelt down] (https://www.ettoday.net/news/20180509/1165794.htm)
Then Mother’s Day is coming soon, and Japanese housewives also use famous paintings to show off their misanthropy, creating the slogan “[Learn to be a housewife by looking at famous paintings](https://twitter.com/hashtag/%E5%90%8D%E7%94%BB%E 3%81%A7%E5%AD%A6%E3%81%B6%E4%B8%BB%E5%A9%A6%E6%A5%AD)” (#名画で学ぶhousewife industry) series of tweets describe various “mom is very tired” situations. Like a mother who has just finished raising a child for three days and is exhausted, the daughter-in-law opens the door early in the morning and sees the tragedy of her parents-in-law standing outside the door without warning, and the wife is trying to fix her husband’s “Do you have the consciousness to be a father?” crazy expression (as shown below).
Media reports:
*Mirror Weekly: Housewife Class in Famous Painting Middle School, Netizen God Translates the Voices of a Misanthropic Mother
A picture speaks a thousand words creatively
Some of these interesting works can make people smile immediately, while others cannot react immediately. The main difference lies in whether it allows people to immediately experience the artistic conception the author wants to express. These practices generally adopt the following techniques:
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Learn from Taiwan’s famous paintings
Learn to be a housewife from famous paintings
Reflect mood
☆Japanese tourist who ate stinky tofu for the first time
☆Mother who accidentally let go of her 2-year-old son in a hypermarket
Combine famous quotes
☆Go to the south to get dentures
(Never available)
Integrate into current events
☆Military, public and educational 18%
(Never available)
Purely funny
☆Snatch a seat in the restaurant
☆The express delivery came at the wrong time
Marketing techniques for combining famous paintings with products
Of course, we don’t just want the target audience to just laugh at these famous paintings and parody sentences and forget about it. How can we use these famous paintings and combine them with our own products to impress the target audience?
1. Reaction mood: Give full play to the expressions of the characters in the painting to describe consumers’ failure to use their own products, or their feelings after using them.
If the expressions of the characters in the painting can explain the feeling of using your product, add explanatory text to the painting so that the target audience can directly form an association by looking at the picture.
For example, the famous Norwegian painter Munch’s work “The Scream” has been widely used in advertisements and comedy programs. White Bear used it as an example to see what the backup software can do with the Scream.
☆ Backup software + shout
2. Combine famous sayings: whether they are idioms or popular sentences. As long as the picture can be related to the sentence and can describe the characteristics of the product, you can give it a try.
For example, a dentist can consider combining the famous painting “Go to the south to get dentures”, but remember to add the characteristics of your own dental clinic. It may be a perfect service of “no need to queue, get it done on the same day”, so that consumers can associate more with your clinic.
3. Integrate into current events: If the picture can be brought to the season or current events, and it happens to be a time when the product is hot-selling, it can be combined into content marketing. For example, the weather in Taiwan is getting hot very fast this year (2018), and everyone wants to drink some refreshing thirst-quenching drinks in the hot weather. At this time, you can combine the characteristics of the drinks with famous paintings.
Assuming that Brand A Lemonade hopes to bring consumers a “beautiful as a dream” feeling, it can consider combining the exaggerated expressions of the famous painting “The Scream”, the lyrics of the song “Change”, and lines from the movie “God of Cookery” to form a funny content marketing copy.
☆ Lemon Juice + Scream:
[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQOmPboVM1GzCaUlAc1CDe a9tG0Bkwx3lD9ZzF88vcmsjX0c5UmljA-izZd7GvhKzRDgCmTwRHN-xvsMuT9aqljNlR4f2WjyHJHn88IF9M x0XkoQzwBj0M0XyHxuxLn9ybKPnPj107xIfG/s1600/%25E6%2583%25A1%25E6%2590%259E%25E5%2590% 258D%25E7%2595%25AB%25E5%2585%25A7%25E5%25AE%25B9%25E8%25A1%258C%25E9%258A%25B72.jpg)
Note: The Norwegian Museum has opened the CC license for the “Scream” painting image. You can directly go to the museum website [download] (http://samling.nasjonalmuseet.no/en/object/NG.M.00939).
What other good ideas can you think of that can combine famous paintings with your own products? Welcome to leave a message below to share!
★ Photo Credit: Norway The National Museum of Art, Architecture and Design, Twitter
★ Make generating inspiration a habit, please sign up for the Ouchi Master Lecture on June 4: Building an Inspiration Database.
★ Vista Reading Club May Special: “Scene Revolution”.
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