Blog
Practical insights on AI, writing, and content strategy
To reduce your bounce rate, you can do this
⛳️ This article was originally published on the "Marketer" website. Not long after the annual "Double Eleven" event ended, various e-commerce websites have revealed their amazing performance results. As we all know, shopping website orders are closely related to website traffic and conversion rate, and another indicator worth noting is the bounce rate. Simply put, the bounce rate is the calculation of the proportion of visitors who leave the website immediately after entering it, without stay...
Wu Tianyuan: I watched the "2018 Taiwan Growth Hacker Annual Conference" and had some random thoughts.
The author of this article, Wu Tianyuan, is currently the Chief Data Officer (CDO) of MMdc’s key digital marketing. Specializing in e-commerce website analysis, digital advertising conversion efficiency optimization and digital transformation of brands, products and services. Thank you for authorizing the "Content Hacker" website to reprint. We would like to express our gratitude. Although Growth Hacker is not a new term to me, I have never really wanted to talk about it. The reason is actual...
2016-2018 Taiwan Growth Hacker Annual Conference Highlights Lazy Bag
Although the annual growth hacker conference is history, data-driven thinking will never go out of style. This article compiles the essence of the Taiwan Growth Hacker Annual Conference from 2016 to 2018, including briefings, notes and media reports for marketers to review and learn from.
2018 Taiwan Growth Hacker Annual Conference: Fan Bing talks about growth hacking, pursuing user growth is also a process of cognitive improvement
Fan Bing, author of "Growth Hacking", pointed out at the annual meeting that the process of pursuing user growth is also an improvement in cognition. From "gathering grain", "building walls high" to "slowly becoming king", this article deeply analyzes practical cases such as Didi Taxi and explores how to use growth thinking to create exponential growth in the capital winter.
Taiwan Growth Hacker Annual Conference 2018: Guo Jiaqi reviews his entrepreneurial journey and drives e-commerce growth through data and advertising
When I opened the list of speakers for the 2018 Taiwan Growth Hacker Annual Conference, I found that many of them were friends I already knew well, such as Lin Siwu, the host of this conference, Zhou Pinjun, the founder of Tokyo Clothing and Wstyle, and Guo Jiaqi, the co-founder of Entrepreneur Brothers. Even though I have never met Fan Bing before, I have actually been friends with him for a long time through his book god... But if you really want to talk about it, the person with whom I hav...
Reading experience of "Storytelling Marketing by Chen Rixin": Go deep into people's hearts and discover the touching moments of the story
The author of this article, まろ, is the author of the light novel "Southern Cross". He hopes to use his own experience to help more friends write good stories. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. When you talk about this story (past event), you want to share it from the bottom of your heart. It doesn’t matter whether you are happy, profound, unforgettable, excited, proud, or even a little bit regretful when you talk! The essence of marketing is comm...
If consultants and lecturers want to stand out, they must first understand the needs of the audience and establish their own guidance system.
The author of this article is Uncle Tiger Consultant. He believes that the super consulting power of the so-called "silver-haired consultants" is the pursuit of mental perfection, which is also a way of consultant learning. Thank you for authorizing the "Lecturers Association" website to reprint it. We hereby express our gratitude. As 2018 comes to an end, it’s time to take stock of the development of Taiwan’s consultant and lecturer market this year. It is not difficult to find that the impa...
Readmoo e-book announces 2018 annual reading report: books are on the shelves, money is coming in, and book lovers return with a full load
Following the release of the 7.8-inch mooInk+ e-book reader in mid-September this year, Readmoo, the world's largest Traditional Chinese EPUB e-book service provider, announced its 2018 annual reading report today (December 18) at the International Conference Center on the third floor of the National Library. The event kicked off at 11 a.m.. After a brief introduction by He Wanfang, Readmoo e-book marketing director, the company's CEO Pang Wenzhen came to interpret and share the 2018 annual r...
Taiwanese pigs want you to be a teammate: Use the special effects frame on Facebook photo stickers and protect the pigs together
In order to avoid repeating the severe foot-and-mouth disease disaster of the past, most Chinese people have recently begun to face up to the importance of preventing the threat of African swine fever. In addition to the Legislative Yuan having amended the law to increase penalties, the Executive Yuan has also established an emergency response mechanism. All these efforts are to protect Taiwan's pig industry. In the past two days, you may have seen many people sharing this infographic on the ...
Create a dazzling digital image: a brief discussion on the presentation and cultivation of LinkedIn personal image
The author of this article, Susie Li, graduated from the Foreign Languages Department of Hsinchu Jiaotong University and obtained a foreign MBA degree. She is currently engaged in online marketing in the Netherlands. If you want to know more about the latest online marketing and business trends in the West, welcome to meet her on Facebook. Thank you for authorizing the "Workplace Wisdom You Need Today" website to reprint. We hereby express our gratitude. I have been looking for a job in the...
Take stock of development history, concepts, vision and value proposition, and easily write an eye-catching company profile
I often have the opportunity to teach related courses on "Media Communication and Press Release Writing" to friends in the business world. Over the past few years, the course content has been updated and iterated several times, but there is one link that must be taught in every course, and it is also of great interest to everyone - how to write a good company profile? If you have the need to write a press release yourself, or have the opportunity to read press releases written by other compan...
Google announces Taiwan's 2018 search rankings, with the World Football Championship, the 9-in-1 election and Han Kuo-yu the most eye-catching
Google announced today (12th) Taiwan’s 2018 Year in Search rankings, reviewing the keywords with the fastest growing search volume over the past year and attracting the attention of Taiwanese netizens. The topics that Taiwanese netizens are most concerned about this year are all around the important events held every four years at home and abroad, including the FIFA World Cup and the 9-in-1 election and referendum, which has also led to hot searches for related keywords.
Review and Outlook: A sneak peek at key digital technologies in 2019
The annual review of technology is very important. There is one thing that is rare: we are not surprised by its rapid growth, and we have already been mentally prepared for it - that is, we must accept the impact it brings at any time. In 2018, the development of global digital technology and business logic has become more and more mature. Technology applications in the industry have introduced new ones, and various changes have been quite frequent, such as drones, electric vehicles, the iPho...
"2018 LINE@ Summit" participation experience: A brief discussion on the user management thinking and content strategy of Delexu and Seafood King
LINE@ has become an important battlefield for business members in Taiwan. This article analyzes the successful cases of Delisu and Seafood King, and explores how to use focus tags, soft article marketing and interactive games to establish loyal fan relationships in "chat" and create high stickiness and high conversion rates.
"Unraveling the Mystery of Tsutaya" Reading Club: Learn User Management from Tsutaya Bookstore
Someone once asked me, how many new books do I read in a month? I've never kept an official count because I sometimes buy (or receive) several new books in a day, but I imagine the number is in the dozens. As a book lover, it seems normal to visit bookstores of all sizes. As a result, I was often "captured" by netizens at Eslite Bookstore, and I also visited Japanese bookstores such as Tsutaya Bookstore and Kinokuniya Bookstore. This time I am very happy to have the opportunity to co-organize...