Deciphering the "Quick Production Power of PPT": How to sell 1,600 online courses without relying on fans and advertising?

When it comes to knowledge payment or the development of online courses, Taiwan’s start is actually not too slow, but perhaps the market is too small, or it is limited by consumer behavior. In terms of pace or scale, the local area is obviously not as good as the other side or even advanced countries such as Europe and the United States.

PPT’s outstanding performance in quick control

However, previously by ALPHA “Big Waterway Project”, a collaboration between Camp and MOOC, announced within three days of its launch that it had reached the fundraising target (https://www.facebook.com/alphacamp.tw/posts/1631929466819 533), and another good news is the “[PPT Quick Production Power] (http://www.salesppts.com/couponv.html)” online course planned and produced by my friend [Xiao Liqun] (https://www.facebook.com/0liqun) in the lecturer circle. It also sold 1,600 copies in one month, which can be said to be a remarkable achievement.

Although it is far from the sales record (11,423 copies sold in one month) of the course “[Image and text do not match] (https://www.facebook.com/simpleinfo/), which was launched on the Hahow Good School platform distance; but with the power of one person and almost [no fans and advertising budget](https://www.facebook.com/photo.php?fbid=909332922562253&s et=a.146545275507692.30138.100004566608492&type=3&theater), how did Mr. Xiao Liqun, who was involved in online course marketing for the first time, do it?

Through a simple interview, Teacher Xiao told me a secret. In fact, he has been thinking about investing in online course development for a year or two. In the past, he was always delayed due to busy work or lack of motivation. This time, he finally made up his mind to really do it! With the mood of “burning the boat”, I gritted my teeth and turned down all the invited courses in May. I devoted all my efforts to creating courses. I finished writing several sticky notes and changed the arrangement and combination several times during this period.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPvckvss_8Dy16RUbdMqVnyj1lMLrRiw3HUKltBufD9GsetyQIFNss zaFl1ikrbQAmGFAu7E0K-WdYITe67meYflJqkz9jKz1ma83T4qbS0iP2fPDNLz4_uw-gfQwkvYp_mNp7JmC5z7yX/s1600/IMG_5714-1200x900.jpg)

In order to allow students to absorb it more quickly, Teacher Xiao also made hundreds of graphic explanations based on the original “[PPT Quick Design Skills] (https://www.vistacheng.com/ppt-design-skills)” physical course, and added a 3 to 5-minute teaching video for each episode. In order to improve the quality of teaching, he revealed that each video is re-recorded an average of 3 to 5 times.

Start marketing from the network of lecturers

After recording the online course, the challenge begins. Since Teacher Xiao’s own fan page had less than 300 likes at the beginning, even though he spent several hundred yuan on Google keyword ads, it did not bring any obvious benefits. Later, he also tried to run Facebook ads, but he couldn’t get the point, and the click-to-conversion effect was not effective.

Teacher Xiao changed his mind and decided to start from the network of friends in the lecturer circle. He also formulated a five-step action plan for the June marketing plan, including notice, attraction, pre-order, listing and promotion.

He designed the Sales Page (Landing Page) of the “PPT Quick Production” online course so that partners who are willing to help promote it can repost and share it. He also prepared three sets of graphic materials in advance according to Facebook’s graphic and text size specifications (one set is a lottery text, and the other two sets are teaching texts), so that friends can use them directly when sharing.

When planning the pre-order process, Mr. Xiao also took the initiative to extend an olive branch to the operators of multiple fan pages, and received positive feedback one after another, and also reached a cooperation agreement. He asked fans to leave a +1 message on each fan page, measured the water temperature through previews, and created a strong buying atmosphere. The purpose of this series of actions is simply to let potential students perceive this information, and then start pre-ordering and create purchase enthusiasm.

In addition, in order to stimulate buying, he also prepared 87 gifts for everyone to draw, including Microsoft Surface Pro and Office 365, and also gave away autographed books by many well-known authors. Mr. Xiao also did not forget to ride on the live streaming craze. In order to add to the gimmick, he also notified everyone in advance that the winner list would be announced through Facebook Live at a specific time point.

Key factors for success

Talking about the reasons for achieving such good results, Mr. Xiao attributed it to the word-of-mouth and vigorous sharing among friends, followed by the joint promotion of several fan pages related to the nature of the briefing. Of course, the positioning of the course itself and the setting of the target audience (TA) are also one of the keys to the success of the “PPT Quick Production” online course.

Maybe it’s because I’m not particularly strong in design, so I can totally start from the perspective of an average workplace worker. I want to tell you that although I have no background in art design, I can still skillfully use templates and tools to quickly create presentations of a certain quality.

Although there are quite a few presentation courses in the market, Mr. Xiao still discovered a gap in the market: there is a group of professionals who often need to make presentations, but due to their busy work schedule, they don’t have much time to do it, and they often don’t have time to study too many design details, but they must also take into account a certain quality of presentation. Therefore, he decided to use “quick production” as the main appeal of this online course marketing. Not only did he successfully achieve market segmentation, but it was also proven that this strategy was effective and resonated with many students.

Teacher Xiao said that the original intention of launching the “PPT Quick Production” online course is to enable every student to use these simple steps to produce a certain quality presentation after completing the course. Because of this, friends are willing to help promote it, and students who have taken the class are also happy to give positive comments and share it with their friends, so word of mouth has been formed.

Teacher Xiao said that he is very lucky because he has a group of friends around him, including you who are reading the article, because everyone’s sharing helped him. Finally, Teacher Xiao hopes to use his case to bring some encouragement to friends.

If you also have something you want to do, maybe give yourself a chance and be willful!

★The third issue of “Vista Writing Companion Program” is open for registration! Get the early bird price now!

★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

---