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Practical insights on AI, writing, and content strategy
"Grasp new business opportunities in the rapidly growing subscription economy: Taiwan's practical experience of X world trends" Lecture experience: Create a customer-centered business model
Yesterday evening, I walked from the MRT Technology Building Station to Xinhai Road, passed through the familiar National Taiwan University campus, and arrived at the National Taiwan University Conference Center. I walked 2.5 kilometers just to attend the lecture "Grasping New Business Opportunities in the Rapidly Growing Subscription Economy: Taiwan's Practical Practice on X World Trends" organized by Tianxia Magazine Publishing. Of course, the purpose of holding this event is to help promot...
What is the “subscription economy”? Create the strongest business model and shift from price competition to experience improvement
When you think of “subscription”, what immediately comes to mind? Newspapers, magazines, cable TV (Channel 4)? Or spend 149 yuan per month to subscribe to online music streaming services such as Spotify Premium? Have you ever thought that the field of "subscription" is no longer limited to tangible products such as newspapers and magazines, but can also be combined with the concept of fundraising, so that the public can support their favorite opinion leaders or Internet celebrities through th...
"Media Communication and Press Release Writing Practice" course experience: dismantling actual cases to strengthen the structure and writing skills of press releases
The author of this article is Ms. Wenyu Lu. Thank you for authorizing the "Content Hacker" website to reprint it. Dear Teacher Vista: Hello! Did you have a good time during the Dragon Boat Festival? It’s been two weeks since I took your class. The days at work are busy and fast. I always remember this after the class, but I still put off writing my class experience until now. I hope you don’t mind.
Deciphering the "Quick Production Power of PPT": How to sell 1,600 online courses without relying on fans and advertising?
When it comes to the development of paid knowledge or online courses, in fact, Taiwan’s start was not too slow, but perhaps the market is really too small, or it is limited by consumer behavior. In terms of pace or scale, Taiwan is obviously not as good as the other side of the Taiwan Strait or even advanced countries such as Europe and the United States. However, the "Grand Channel Project", a collaboration between ALPHA Camp and MOOC, announced that it had reached the fundraising target wit...
Master the "Six Qi" principle: improve customer satisfaction, starting from ensuring that service details are perfect
The author of this article is Ms. Liu Guixiang, founder of Liu Guixiang Smile Service Academy. Thank you for authorizing the "Practical Guide" website to reprint it. It is also a bar attached to a five-star hotel, and the feeling is really different when you walk in! It was a rare occasion for me to get together with my friends, and I wanted to find a place to have a chat, so I decided to go to a nearby hotel bar for a drink without much thought. As soon as I walked into a bar on the third fl...
Who says slash is just for young people? Integrating connections and experience, seeking to monetize knowledge, seniors can also develop in a diversified way
The author of this article is Mr. Zhang Yixin, a senior corporate consultant. Thank you for authorizing the "Practical Guide" website to reprint it. Speaking of slashes, it feels like they’re just for young people. In fact, after retirement, most silver-haired people still maintain strong competitiveness in terms of physical strength and intelligence. Not only do they have a rich accumulation of experience, but they are also superior to young people in terms of professional ability. Although ...
Content Hackers wishes you a Happy Dragon Boat Festival! Let’s start planning the content calendar for July
Have you eaten zongzi? The Dragon Boat Festival, an important annual festival for the Chinese people, has arrived. I believe that all friends who are studying content marketing have made full use of the festival to create a wave of content for their own services and products to attract potential consumers. Content Hackers would like to wish you a happy Dragon Boat Festival! In addition, of course, the marketing must be smooth and the content production must be full of ideas! However, we also ...
Self-improvement of knowledge workers: How to go from offline lecturer to online knowledge influencer? (Down)
In June's "Leap School", the Book Fan Alliance invited You Shufan, a well-known corporate lecturer and consultant in the industry, to share with everyone. After talking about his journey from a senior corporate manager to a freelance worker, Shu Fan began to talk to everyone about his experience in engaging in subscription services in the past two years. ★ Image source: gipi's business thinking notes - "Business thinking: three engines for continuous growth in life" Before entering the topic,...
How to use product thinking to build a personal brand in the workplace?
The author of this article, Evonne Tsai, is currently the deputy manager of the business transformation department of an e-commerce company. Thank you for authorizing the "Practical Guide" website to reprint it. My online course "Product Manager Workplace Learning: A Compulsory Career Guide for PMs!" has raised 400% of the funding! This is the article I promised you to reach the target and unlock, and I just take this opportunity to share with you how to use product thinking to build your per...
Self-improvement of knowledge workers: How to go from offline lecturer to online knowledge influencer? (superior)
Tonight, the "Leap School" organized by the Book Fans Alliance invited my friend You Shufan to come and share with you, and talk about his career development after leaving TutorABC, as well as his experience in writing books, producing online courses and subscription services during this period. You Shufan mentioned that although starting a business may not be the end of employment, he himself does not rule out re-entering the workplace in the future. However, as a knowledge worker, whether i...
The most telling video story
Speaking of videos or live broadcasts, everyone must be familiar with them. I still remember that at the end of May 2017, Meipai, a short video and audio social platform with hundreds of millions of users, released the "Short Video Talent Development Trend Report" and mentioned that the group most interested in watching short videos is young people with an average age of 23, of which 66% are women, and 80% of users use iPhones. This is an interesting observation, but video is not only popular...
What is "co-living"? See the wonderful experience of co-living from "Jiulou"
What is "co-living"? When it comes to "co-living", many people may immediately think of the theme of this year's Junior High School Education Examination writing test "Qingyin Co-living, What a Good Home?" As the name suggests, "Qing-Yin Co-living" means that the government combines the power of the private sector to try to promote the co-living of young people and seniors, arranging for people who are not related by blood, of different ages and generations to share living spaces. As for why ...
"Content Marketing & Copywriting 6Hrs Practical Class" course experience: Help me master the essence of writing and marketing through industry case studies
The author of this article is Ms. Wang Yichun. Thank you for authorizing the "Content Hacker" website to reprint it. I have just entered the work field of marketers recently. Everyone knows that marketers have a wide range of work projects, which naturally includes community management and product marketing. In this way, marketers naturally have to write various social posts and product copywriting. Although I have always thought that my writing ability is not bad, it has always failed to rea...
Feel the charm of the "sharing economy", starting from the wonderful experience of exchanging housing and daily life
When you think of the “sharing economy,” what comes to mind? Is it unicorn companies like Uber and Airbnb whose business tentacles have extended to all over the world, or is it the once-sudden shared bicycles on the other side? In fact, the scope of "sharing economy" is very broad. According to the definition of The Economist, the "sharing economy" refers to any resource that can be rented out on the Internet. In foreign countries, "companionship" is even defined as sharing, such as Japan's "...
"Content Marketing & Copywriting 6Hrs Practical Class" course experience: Vista copywriting master guidance, close to the needs of marketers
The author of this article is Ms. Grace Lin. Thank you for authorizing the "Content Hacker" website to reprint it. In fact, how to write good marketing copy has been a project that has troubled me for a long time. I will pay close attention to and refer to any books on the market such as "77 Copywriting Tips to Make People Buy: The Power of Advertising Copywriting to Catch Eyes, Hit the Point, and Stay in Heart" or I can see competitors' marketing copywriting on the Internet. However, for a l...