To build a personal brand, what I actually want to say is...
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Some friends may know that I am currently polishing an online course on personal branding. Well, the fund-raising campaign for this course is coming to an end, and I want to share some thoughts with you—oh, the purpose of writing this article is not to sell it to you (laughs). Don’t worry!
Because of the research and development of [this online course] (https://jumpstart.best/courses/vista-personal-branding/), I have not only read a lot of business management books and reference materials recently, but I have also taken advantage of the rare opportunity to seek advice from several powerful experts who have made great achievements in different fields.
American management scholar Peters has a widely quoted saying: “The rule of work survival in the 21st century is to establish a personal brand.” He believes that not only companies and products need to establish [brands] (https:// wiki.mbalib.com/zh-tw/%E5%93%81%E7%89%8C), individuals also need to establish personal brands.
Many people think that building a personal brand is just about becoming famous, or to put it more bluntly, they just want to make money and realize cash. Of course, I can’t say that this idea is wrong, but in my opinion - building a personal brand is actually a process of upgrading one’s life. In other words, through systematic methods and logic, as well as a large amount of input, speculation and output, we can help you find your precise positioning and self-worth.
Let me tell you, the pursuit of happiness and passion is far more important than success and fame, and is often more lasting! If you think about it carefully, you will find that people in the world work hard every day for fame and fortune, but in the end, many things are just clouds. If we can establish correct values and manage our own brand with a mentality of building a personal brand, we will not only be able to improve ourselves and accumulate something, but also help ourselves and others understand you better. Think about it, isn’t this great?
Of course, as long as the method is correct and you practice a lot, I believe all the hard work will not be in vain! Sometimes, there are even some interesting by-products. For example, some friends originally only wanted to run their own self-media, but found that they were not lonely. They had a group of die-hard fans to support them. In addition, there are also some people who are naturally more introverted and like to read. They are willing to share their [reading experience] with everyone through text (https://www.vistacheng.com/search/label/%E8%AE%80%E6%9B%B8%E5%BF%83%E5%BE%97). As a result, As I wrote, I accidentally became an opinion leader in the publishing field, and even started to do live broadcast or organize book clubs⋯⋯
I am a person who loves to share, so I am looking forward to sharing my experience in building a personal brand with you (https://www.vistacheng.com/2020/05/how-to-define-your-personal-brand.html). You must know that investing in personal brand management will not only allow you to grow from it, but more importantly, it can help everyone find their own positioning and [value proposition] (https://www.vistacheng.com/2020/05/value-proposition-design.html), do what they like, and then contribute to this society. After all, it may be difficult to change the world like Steve Jobs, but I think everyone can do it by playing their role well and exerting their own power…
Seeing this, if you agree with me, you are welcome to join the ranks of building a personal brand, let us work together and improve! Yes, whether you are interested in this online course or not, I wholeheartedly welcome everyone to discuss and research!
By the way, I recently read a book which I found very interesting and very rewarding after reading it. Here, I also share with everyone.
This Japanese author Nishino Ryohiro is a picture book writer, actor and comedian. If you think that he only relies on his appearance to win, or that he can make a living by just talking, you are totally wrong! What is commendable is that he has such a detailed insight into modern society. The crowdfunding he had previously invested in picture books has also turned in a brilliant report card. Now, he has launched his own subscription-based service “Nishino Ryohiro Entertainment Research Institute” in Japan, and he has done a great job…
これからはCreditが数夤化されるERA になる
If you are interested in building a personal brand and would like to refer to more practical cases, you are also welcome to read the book “[You Can’t Survive Without Change]” (https://w ww.books.com.tw/exep/assp.php/vista/products/0010856403?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202005)》Phew!
★ Featured Image Source: Photo by Kristina Wagner on Unsplash
★ Want to build your personal brand? Come and sign up for the “Personal Brand Management Practice” online course.
Further reading
- “Vista Cocoon Diary”: Graphic and Text Creation Training Camp
- How to build a personal brand? Please start with the end in mind, start with inventory of resources and precise positioning
- Why do you need the “Personal Brand Management Practice” online course?
☕️ Invite Vista to have a cup of coffee
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