Blog
Practical insights on AI, writing, and content strategy
"Cracking the Secrets of E-mail Marketing" course experience: Turn the ordinary sales process into a magical journey that accompanies readers
When it comes to emails or electronic newspapers, I believe some friends may frown and show disgust. I know, you may feel like we are already entering the 21st century! If you don’t even want to read the beautiful EDM, why should you spend time running an e-newsletter? In fact, email is not outdated. Not only can it provide you with the most direct way to communicate with your target audience, it also ranks among the top three in terms of return on investment in the field of digital marketing...
I read "Lazy Man's Illustrated Presentation Technique: Turning Complex Knowledge into Graphical Lazy Man's Packs that You Can Understand at a Glance": Think in other people's shoes, simplify the co...
I think maybe some friends may have started to pay attention to Mr. Lin Changyang, who has been immersed in the field of briefing design for many years, because he saw the "African Swine Fever Lazy Pack" briefing circulated on the Internet at the end of last year, and even found that Vice President Chen Jianren had reprinted it. Although I am not Facebook friends with the author of this book, I am actually no stranger to Teacher Changyang. I have heard about this person since he was still wor...
"2019 ATD and AL Sharing Session" listening experience: From micro-learning to educational technology, new thinking in flipped training education
The shock and inspiration brought by participating in the "2019 ATD and AL Sharing Session": from Walmart's introduction of VR to train employees, to Kimberly Devlin's efficient training techniques, and the rise of the Micro-learning trend. Technology is transforming the education scene, making learning more flexible and effective.
"Personal Brand Alchemy from 0-1" course experience: Seize the minds of customers and become the first in the market
I still remember that when I went back to listen to Mr. Elton’s lecture on the “Profit Formula for Starting a Course”, I happened to be chatting with Captain Lu who was sitting next to me about the “Personal Branding Alchemy” course he had recently launched. Since we are both interested in personal branding and have some experience in it, we talked about the possibility of cooperation in the future... So, today I came to learn from Captain Lu first. When it comes to building a personal brand,...
Happy birthday! The 20th anniversary of the founding of "Digital Times" magazine
Time flies, and the "Digital Times" magazine, which has accompanied the growth of many people, has celebrated its 20th anniversary since its inception in July 1999. Today at noon, with the mood of "returning to my parents' home", I came to Your Space to participate in the 20th anniversary commemoration of the founding of "Digital Times" magazine. I saw many old friends and new friends, and I was very excited. Looking back on the first half of my career, Jusi Culture may not be the company I h...
Social media management, the first priority is to establish visit intentions
Speaking of fan pages, I think everyone should be familiar with them, right? Each of us has liked some fan pages at one time or another, but I believe that the frequency of viewing these fan pages should be slightly reduced now, right? In recent years, I have often had the opportunity to teach courses on social marketing. Every time I give a lecture, I always ask everyone a question: "Please think back, have you ever liked a Starbucks or 7-11 fan page?" Oh, yes! I think we've probably all cli...
"Breaking through the Stratosphere: Social Networking: Use Yourself as a Platform to Establish Effective Networks" reading club, welcome to sign up
Friends who know me know that I love reading. But it was by chance that I learned from Facebook that Yuanliu Publishing had obtained authorization to launch "Social Networking Beyond the Stratosphere: Use Yourself as a Platform to Build an Effective Network" written by Hirano Atsushi Carl in late June.
The second issue of "Vista Writing Companion Program" final meeting and sharing session: If you want to write a powerful article, please start by setting the purpose and target audience.
Time flies! Well, I still remember that not long ago, the final sharing session of the first "Vista Writing Companion Program" was just held. Then, the second phase of the "Vista Writing Companionship Program" was launched, and it was coming to an end in the blink of an eye... Looking back on these three months, every partner worked hard on their homework, and I felt everyone's intentions, so naturally I worked hard to provide some feedback and suggestions. Well, I am very happy to finally ha...
How to allocate assets? Experience from Green Corner’s “Asset Allocation Strategy Overview” Course
Preface In recent years, I have begun to think about life financial planning. In addition to reading books (such as "The Most Important Thing in Investment"), I also use Excel tables for management (such as "Looking at Life Financial Planning from Project Management: A table to accompany you through the revolving door of life"). In the cycle of implementation and review, I inevitably began to think about how to optimize allocation. I learned that the well-known financial writer Lu Jiao offere...
How to turn a sales page into a money printing machine? Start with “Setting Goals” and “Calls to Action”
♛ This article was originally published on the "Marketer" website. Thank you for your permission to reprint. ▌Text/Vista Cheng, founder of the website "Content Hacker". * Speaking of sales page (Landing Page, also known as landing page, arrival page, etc.), everyone should be familiar with it, right? We often see various beautifully designed web pages on social networks. Whether these web pages are built using common website building tools or based on blog platforms such as WordPress, they ar...
How to use an Excel sheet to understand life financial planning?
When it comes to work, it is nothing more than making money. However, have you ever thought about how much money you need to earn throughout your life? And if we want to retire early, how much should we earn? This question suddenly came to mind after I had been working for several years. I was really surprised until I saw this blog post titled "How much money does a person spend in his lifetime?" It turns out that a couple whose entertainment is mountain climbing, who only buy clothes once a ...
"Profitable Formula for Starting a Course" course experience: Master these five points, and enrollment will no longer be difficult
Tonight, I am very happy to have the opportunity to take the "Profit Equation for Starting a Course" course taught by Elton Lin. As soon as I arrived at the event, I found that many familiar lecturers and friends were here. It seemed like there was a class reunion. It was really lively! Just like the course syllabus listed by Teacher Elton on the registration form, this course mainly talks about five things, namely positioning, audience, pricing, marketing and mentality. What is business thin...
Want to build a personal brand? Please start by running a blog
According to a survey by foreign media, there are more than 1.6 billion websites in the world, of which more than 500 million are blogs, and there are more than two million blog posts every day. It is obvious that blogs have not declined due to the rise of social media such as Facebook and Instagram. In my opinion, running a blog has several obvious advantages, which are especially worthy of reference by friends who want to build a personal brand: The first advantage is that running a blog gi...
I read an article and read a book "The Most Important Thing in Investment": Listen to the master and don't let your investment get hurt.
As the saying goes, "If you want to do your job well, you must first sharpen your tools." Even in the matter of investment, you should first establish prior knowledge. In a lecture I attended a while ago, someone recommended the book "The Most Important Thing in Investing". Just seeing on the cover that it was "a book that has been read twice by the stock investor Warren Buffett", I decided to check it out! The author, Howard Marks, is the chairman and co-founder of Oaktree Capital Management...
What is "Growth Hacking"? Come and learn about the most valuable careers in the next ten years
If you ask about the most popular keywords or the most popular new job openings in the Internet circle in the past two years, "Growth Hacking Marketing" must be indispensable. In the past few months, not only have relevant books and courses appeared on the market, some companies have also begun to add "Growth Hacker" positions, hoping to recruit outstanding talents with technical backgrounds and programming skills at high salaries to enter the marketing field.