I watched "Unforgettable Memories": Hiding an unforgettable father-son relationship
[
](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyn1zOqQpHomrnJI_h7AC0_TycbUVTqbLGHtkftaPJoN81I-TQ8Zo2s1EkUI8ky2RZpspevMqX4uVxQsnAukKPFftz -UCfInwpiZcfymI6_9OKaHDYBjJGW2uBogtY9bA3nQ6lftmyD2zv/s1600/%25E7%2595%25B6%25 E4%25B8%258D%25E6%258E%2589%25E7%259A%2584%25E8%25A8%2598%25E6%2586%25B6.jpg)
Since leaving the media position, I have rarely participated in external press conferences or related activities. But when Kingston Company’s public relations officer contacted me and informed me that the premiere of the short film “Unforgettable Memories” will be held in the audio-visual room on the 6th floor of Xinyi Eslite Bookstore today (November 2014) afternoon, it aroused my curiosity and memories of last year’s “Memory Platform” (https://www.youtube.com/watch?v=xTRyYdUHtK0).
Speaking of the short film “Memory Platform”, it is based on a true story that happened in the London subway. British woman Margaret McCollum often lingered on a certain subway platform because she was worried about her late husband’s voice. The emotional phrase “Mind The Gap” is also the most precious memory between her and her husband. Through the interpretation of the micro-film, it not only conveys the warmth of memory, but also touches the hearts of millions of netizens.
This short film is so impressive that when I traveled to London this summer, I lingered on the subway platform many times just to regain the touch of the past.
On-site observation of the premiere
Continuing the touching story of “Memory Platform” in 2013, this time Kingston brings you “Memories That Cannot Be Pawned”, which tells the story of a pawn shop in Western District, Hong Kong, and tells the story of the friendship between a middle school music teacher and his father.
Chen Sike, vice president of marketing for Kingston’s Asia-Pacific region, said that he hopes to use this micro-movie to let the world see Taiwan’s soft power. Kingston invited the same crew who filmed “Memory Platform” last year to spend tens of millions of NT dollars to create the Hong Kong Western District scene in a studio in Taiwan. They even brought in a ding-dong car from the 1990s, which shows their dedication!
The organizer also invited director Liang Xiushen and Liang Zhengqun and his son to attend the event to share the process and feelings of father and son’s inheritance. However, this also gave me some wrong associations, thinking that this micro-movie was the work of Director Liang.
At today’s premiere, I met many old friends, and I also happened to meet [Lai Lixue] (https://www.facebook.com/Sharylai?fref=ts), Secretary General of the [Micro Film Association of the Republic of China] (http://www.micromovie.org.tw/). After the meeting, I met her for coffee and talked about her thoughts on the short film.
“Unforgettable Memories”, as its name suggests, continues Kingston’s rich humanistic style. The company’s support for Taiwanese cultural creativity is even more admirable. The appropriate performances by several actors also moved the audience present. The scene where a flash drive appears in the film cleverly combines Kingston’s brand image and echoes the context of the text, which is a highlight.
However, I originally expected to see more conflicts and antagonisms between father and son in this eleven-minute short film, or more interactions between the pawnshop owner and the middle school music teacher… However, the plot did not have too many surprises, and it seemed to lack some tension.
The friendship between father and son is a scene that many movies like to capture, but generally speaking, family love itself is also a chapter that is not easy to outline. Watching “Unforgettable Memories” reminded me of my late father. Just like the male protagonist followed his father who was a piano player to perform around since he was a child, I can’t forget the memories of following his father around taking photos or playing in the darkroom when I was a child.
Thoughts about the love between father and son
From the short film “Unforgettable Memories”, I saw not only the Hong Kong style in the 1990s, but also the sincere emotions hidden in it, as well as the admiration for being the son of a human being. It’s a pity that I can’t turn back time, so now I can only write down my thoughts on my father by watching this short film.
Every era has its own scenery, joys and sorrows. By Wu Nianzhen
★ Want to build your personal brand? Come and sign up for the “Personal Brand Management Practice” online course.
