Blog
Practical insights on AI, writing, and content strategy
Experience from the "Super Sensitive Press Release Writing" Course: Impressing Media Reporters with Thoughtful Moves
The author of this article is Gin Chin, who has more than ten years of public relations experience. Thank you for sharing your experience. Just on October 12th, I took a packed practical course [Super Impressive Press Release Writing] at TeSA. I personally have more than 10 years of experience in public relations, and have been away from public relations for 5 to 6 years. I feel that I have become seriously out of touch. The current technological environment and communication tools are comple...
Lessons from the "TeSA Practical Writing Skills Specialized Class": Writers should also use the right combination to win by surprise
The author of this article is Mr. Zhang Yuquan (Gary), who is currently studying in the Department of Political Science at National Chengchi University and is also a volunteer at the TeSA lecture hall. This article is based on Gary's experience in participating in TeSA's internal training recently. He reviewed himself from the "TeSA Writing Practical Skills Class" course taught by Vista Cheng, and hopes to continue to improve in writing in the future. "It's important to develop good habits. I...
"Media Communication and Press Release Writing Practice" Course Experience: Logical Thinking and Sentence and Word Choice
The author of this article is Ms. Zhou Jiashu. I would like to thank you for your permission to publish it on the "Vista Primary School" website. After taking these two classes of Mr. Vista's "Practical Media Communication and Press Release Writing" training course, I felt like I had just drank a pot of warm verbena tea. While enjoying the sweetness and moistness, the bursts of herbal smells seem to remind you that you must make nourishment into a habit carefully in order to implement the nou...
"Moving Copywriting Skills" course experience: making interest appeals to the target audience
The author of this article is Mr. Zhang Zhehao. I would like to thank you for your permission to publish it on the "Vista Primary School" website. I signed up for the "E-Commerce & Digital Marketing Lecture" course offered by the Innovative Future School. In two hours, through the content taught by Teacher Vista, coupled with different case studies, I gained a deeper understanding of copywriting. I deeply feel that if I can be more solid in formulating strategies and writing outlines, it will...
"Moving Copywriting Skills" course experience: Writing does not rely on inspiration, but requires careful observation
The author of this article is Ms. Zoey. Thank you for your permission to reprint. We hereby express our gratitude. I am a student of the "E-Commerce & Digital Marketing Lecture" course at the Innovation Future School. After listening to the lecture that day, I felt that I benefited a lot. I very much agree with what Teacher Vista mentioned in class that writing does not necessarily rely on inspiration. I am studying film. For our industry, inspiration when writing scripts or filming is certai...
"Online Attractive Copywriting Technique" course experience: Good copywriting, let everyone help you like it
Thanks to Mr. Max Chen of Pinhe International for writing this article, and for authorizing the reprinting. I would like to express my gratitude. Last Wednesday (September 5), Mr. Vista’s “Online Eye-Catching Copywriting Technique” course offered by the Hsinchu Office of the Foreign Trade Association really benefited me a lot. A good product really needs suitable copywriting and methods so that more consumers can see and accept it. Especially for a team that has just started to build a busine...
"Online Copywriting Must-Have Advanced Class" course experience: insightful, enlightened, and effective
The author of this article is Alex Wang, thank you for sharing your experience. Hello everyone! My name is Alex, and I currently work for a French organic skin care product company as a business specialist. Our company's business began to transform in 2014. From marketing to channels, we focused on the Internet, but the results have not reached the expected goals. In terms of marketing operations, our company outsources it to an online marketing company. The company's product advertising copy...
"Peking University Center for Innovation and Entrepreneurship Copywriting Workshop" Course Experience: Learn Writing Skills
The author of this article is Liao Shixuan, a classmate of National Taipei University. We would like to thank you for authorizing the "Writing Power" website to reprint it. We hereby express our gratitude. I feel like I haven’t been able to write down what’s on my mind for a long time. I often feel that I’m so busy every day, busy attending classes, submitting reports, and studying. I used to think that keeping myself busy every day could be regarded as a "serious life" to a certain extent, b...
"Refining Content Power" course experience: feel the progress, start by writing each article carefully
The author of this article, Yukimi, shares his experiences on travel, small farmers and food through his blog. Thank you for the permission to reprint, hereby thank you. I knew Mr. Vista N years ago. After listening to his lectures, I felt a bit inexplicably distant at the time. He was the kind of teacher who said, "When the class is over, it's over. If you have questions, you don't really want to ask him questions." Until the end of last year, I once again had the opportunity to attend a lec...
"Social Marketing Brand Technique" course experience: Build a personal brand, start now
The author of this article is Jin Qianpei, who has been engaged in the SPA industry for more than 20 years. He is currently the founder of Aroma Academy, Tuo QUO SPA and Zhongshan 15 Lecture Hall. Thank you for sharing your experience, thank you. You must find someone who understands your profession. After more than 20 years in the industry, I have watched it transform from a traditional beauty salon into the SPA industry that everyone calls spa. Nowadays, the industry is changing, and I ofte...
"Social Marketing Branding" course experience: formulate strategies and practice them
The author of this article is Maggie Lin, the current founder of Tiantangjia. Thank you for sharing your experience, thank you. I deeply felt that my knowledge of marketing was insufficient. It happened that my friend Hank Lin sent me information about the "Social Marketing Branding Technique" course hosted by him, which attracted my interest and decided to go north to participate in this course. The lecturer of this course, Vista (Zheng Weiquan), has very rich experience, and I feel the char...
"Vista Writing Companion Program" Experience: To improve your writing skills, please invest in yourself for three months
⛳️ The author of this article is Ms. Pauline Hsiang. Thank you for your permission to reprint. We hereby express our gratitude. I first met Teacher Vista (Zheng Weiquan) when I saw a copy on Hahow’s copywriting: “If you want to build a unique brand, it’s not enough to have excellent products and services. You also need magical content!” What? Content power? This was the first time I heard such a term, so I started to slowly understand the world of copywriting by subscribing to the course "Con...
[Da Nei Net Excerpt No. 4] You know how to do content marketing, what about the strategy?
Net excerpts are collected by Haruhito, the author of the light novel "Southern Cross". In the spirit of "taking from the Internet, giving back to the Internet", we recommend selected articles covering entrepreneurship, business strategy, business management, marketing planning, psychology, etc. Thank you for authorizing "Content Hacker" website to reprint. Thank you hereby. 🔑Content marketing is not about "just having something", but about "producing useful things in a planned way." Althoug...
A brief discussion on two or three things about reading
The weather is so nice today! After lunch, I passed by a small park near the Zhongshan Junior High School MRT Station. There was still a little time before the afternoon meeting, so I took out a book from my backpack and started reading while blowing in the wind... Friends who know me know that I am a hopeless bookworm. As long as you have a book nearby or within arm's reach, you can pass countless hours. Because of this, some friends often ask me about reading skills or ask me to recommend r...
Recommended Preface to "Shopping Revolution": To demonstrate unique value, start by thinking about the pleasure, advantages and benefits it brings to customers
At the moment when I write this recommendation preface, it happens to be the annual "Black Friday". This is the informal name Americans give to the Friday after Thanksgiving, and it is also a big day that many retail and e-commerce businesses are gearing up for. "Black Friday" is important not only because it is the barometer of Christmas sales performance in the retail industry every year, but also because it is also one of the most important and busiest days of the year for various businesses.