Blog
Practical insights on AI, writing, and content strategy
Worried about poor writing? Try to create sparkling details that will catch your readers’ eyes
Every time I take a copywriting class, I always ask students to share the writing problems they encounter. In addition to listening to their voices, I also get to understand what bottlenecks many friends encounter, and at the same time, I also think about how I can help everyone. I still remember that I asked everyone the same question in the course "Subscripting Techniques for Attractive Copywriting". The friends who came to the class also mentioned the crux of their problems, which were sim...
"I use modular presentations to solve 99.9% of work problems" Recommended sequence: If you want to design a good presentation, please start from the perspective of the target audience.
Looking at the Facebook friendship record, I have been friends with Mr. Liu Yiyou, the author of "I Use Modular Presentations to Solve 99.9% of Work Problems" since January 2017. In other words, we have known each other for at least three years! As a corporate consultant and professional lecturer, I have indulged myself in the fields of content marketing, copywriting, and e-commerce retailing over the years, while the young teacher Yiyou focuses on the training, research, and practical operat...
"Teacher Lan Career School" A-class lecture: Teacher Vista talks about content-based marketing
Good morning, everyone! Previously, I had the opportunity to meet Teacher Lan Ruying due to the introduction of the publishing house, and was fortunate enough to appear on her radio program "Teacher Lan Career School" to talk about content-based marketing. In this one-hour program, I talked to Teacher Lan about how to write empathetic copywriting in the age of marketing. At the same time, I also recommend that you use the simple and easy-to-use "FAB Sales Rules" to write super bright articles...
Writing is a happy thing: I read Teacher Zheng Weiquan’s (Vista) new book “Content-based Marketing”
The author of this article is Oscar Cheng, author of "One Hit!" Author of "Presentation Strategy Book for Professionals". Thank you for your permission to reprint, thank you hereby. I think in the writing circle, Mr. Vista is one of the few people I have seen who can go from conceiving the context to writing the content, and he can be called the TOP 3 fastest! I remember last May (2019), in my "One Hit!"
Sincerity and quick action is the best crisis management: From Shengkaishi’s New Year’s food delivery, see the company’s sincere response
In Taiwan's consumer market, where consumer awareness is rising, as long as there is a problem with a merchant's product or service, in addition to being directly reported to the manufacturer, it will usually trigger waves of negative impacts. Nowadays, consumers will post photos and complain in social groups such as Facebook or LINE that they participate in, and then they will be quoted or followed up in reports after being seen by the media. And more people will quote the posts after seeing...
In addition to launching the "hidden version" chat room special effects, perhaps more can be done...
Tonight, many friends shared the news on Facebook or LINE groups that "real-name masks will be available for purchase starting from 2/6. Each person is limited to purchasing 2 pieces within 7 days." This move is also expected to temporarily calm everyone's anxiety about rushing to buy masks. But at the same time, I also saw a message shared by an enthusiastic student in the National Taiwan University class group I belong to: "Enter any of the three keywords "Lantern Festival", "Sky Lantern" a...
"Brand Copywriting Workshop" course experience: write articles with warmth and emotion
The authors of this article are sisters Ahua and Poline who run C.S.Y Handicraft Workshop. Thank you for your permission to reprint. We hereby express our gratitude. We are a pair of sisters who love nature. We moved from the hustle and bustle of a big city to Yilan, a place with mountains and seas. While we are closer to nature, we integrate everything we see and touch into our creations and share them with everyone. We were born in Dadaocheng and have experienced many traditional customs si...
"Brand Marketing Media Public Relations Skills" course experience: Understand the media and master community management
The author of this article is Chen Zhaorong, who currently serves as a private posture management coach and sports nutrition consulting coach. Thank you for the permission to reprint, hereby thank you. This afternoon, I arranged a "Brand Marketing, Media and Public Relations" course for myself to learn how to be good friends with the media. The lecturer Vista is Zheng Weiquan, the former editor-in-chief of "Digital Times" magazine. Through three hours of study, I learned more about the media ...
"Content Marketing & Copywriting 6-Hour Practical Class" Course Experience: Master the Essence of Writing
The author of this article is Ms. Wang Yichun. Thank you for authorizing the "Writing Power" website to reprint it. I would like to express my gratitude. I have just entered the work field of marketers recently. Everyone knows that marketers have a wide range of work projects, which naturally includes community management and product marketing. In this way, marketers naturally have to write various social posts and product copywriting. Although I have always thought that my writing ability is...
"Content Marketing & Copywriting 6-Hour Practical Class" Course Experience: Master Guidance
The author of this article is Ms. Grace Lin. Thank you for authorizing the "Writing Power" website to reprint it. In fact, how to write good marketing copy has been a project that has troubled me for a long time. I will pay close attention to and refer to any books on the market such as "77 Copywriting Tips to Make People Buy: The Power of Advertising Copywriting to Catch Eyes, Hit the Point, and Stay in Heart" or I can see competitors' marketing copywriting on the Internet. However, for a lo...
"Content Power Advanced Copywriting Workshop" course experience: Use the Jiugongge to write good copy
Thanks to Mr. Kenny Wu for writing this article, and for authorizing the reprinting. I would like to express my gratitude. Although recently due to project rush and some other personal factors, I have not continued to practice "exporting" known things during this period. But after many reflections, I still hope that I can continue to refine my content when I get back on track. I also found that my personality is sometimes more fact-oriented and more rational. Therefore, the content I write is...
"Content Power Advanced Copywriting Workshop" course experience: If you want to write a good article, please explore the essence first
The author of this article, Xiao Feng, shares his experience in e-sports games, workplace concerns and new ideas in life through his blog, and is working hard to learn content creation. Thank you for authorizing the "Writing Power" website to reprint. We hereby express our gratitude. For me, writing output is not a difficult thing. Because previous work often required temporary copywriting, but over time, you will naturally develop a method of producing articles, so it will not be difficult t...
"Copywriting Skills" course experience: Writing is an attitude towards life from dream to practice
The author of this article is Mr. Kenneth Su. Thank you for sharing. Copywriting is actually difficult for me. For me, who has an engineering background and has always been criticized for Chinese language in the past, compared with holding a hot and slightly dangerous welding gun, the pain index is simply off the charts! In order to publish a decent copy on the Internet and then convert it into income, I have to learn the skills from a teacher.
"Digital Marketing Product Copywriting" course experience: Writing power is your superpower
The author of this article is Ms. Lin Jing. Thank you for your permission to reprint. We hereby express our gratitude. How long has it been since you graduated from school? This year I gave myself a challenge to write an article every week and publish it on Medium. I was full of motivation at the beginning, but after June I felt a little powerless. Often when I opened a Word file, my mind and files were completely blank... I found that inspiration alone was not enough. There should be skills ...
"Enhancing Reading Skills" course experience: Take a reading class for adults
The author of this article is Ms. Shi Shangyi. Thank you for authorizing the "Writing Power" website to reprint it. Let me start by saying that this "adult" does not mean the 18-year-old ban. If you want to see the 18-year-old ban, well, let’s discuss it privately and in a low-key manner. In other words, why do people want to study? Everyone’s reasons are different. For me, reading is an operation manual to master life. When I'm not sure what to do, or know what to do but don't know how to do...