Blog
Practical insights on AI, writing, and content strategy
How we embrace AI
In recent years, there has been a wave of AI around the world, so I naturally began to pay attention to related issues. Also because I was studying how to make good use of the power of AI for writing and marketing, I started writing AI columns in the media and teaching courses on AI applications in many public departments, enterprises, and universities.
Start with gratitude and welcome a better self
As the years go by, the warmth of the New Year always touches the depths of the heart. This article records every detail of the third day of the Lunar New Year - from the joy of healing from a foot injury, to my mother's careful hot compress care, from the fulfillment of writing to the affectionate greetings from friends, every moment is overflowing with gratitude and inspiration. As the Spring Festival holiday comes to an end, how can we continue to move forward in the new year, cherish the ...
Make good use of generative AI to help content marketing
Different from traditional advertising, content marketing focuses on building long-term relationships with consumers and providing information or entertainment value, rather than directly promoting products or services. It is recommended that you engage in content marketing through various forms such as articles, videos, pictures, blogs, e-books, and social media posts.
Vista's Evolution
How to break out of the AI wave and build your own personal brand? I believe this is a question that many people are curious about. From copywriting to digital marketing to AI-driven content creation, I have accumulated several years of practical experience and witnessed the dramatic changes in brand marketing. In 2025, I hope to lead more creators and companies to explore the new era of personal branding empowered by AI, so that value is no longer limited by traditional frameworks, but thr...
A Mac guru’s secret weapon? Uncover the magical power of Setapp to handle all software at once
Have you ever installed a lot of software on your Mac but still got confused? Let me take you through the secrets of Setapp and tell you how to subscribe and unify multiple powerful tools in one subscription, saving both money and time!
Slow life
Along the way, I am especially grateful for the care and support: my mother’s caring care, the greetings and encouragement from relatives and friends, and my own re-examination of life after slowing down. Perhaps we often yearn for the efficiency of "walking as fast as flying", but we forget that "slow walking" also has its benefits - you can see more details clearly, feel more warmth, and have more space for thinking and introspection.
Writing coach Vista teaches you to use ChatGPT to write engaging sales copy
In the digital age, copywriting has become an indispensable skill in all walks of life. However, writing engaging and moving copy is an art that is not easy to master. Until now, ChatGPT will allow you to transform one minute into stunning text expressions. This book starts from actual combat and uses ChatGPT's tens of millions of AI language models to show how to deal with various copywriting needs.
Use three stages to create an SEO-thinking content strategy
At first glance, it should be fine to plan the content and then publish it. However, in order to ensure the effectiveness of content marketing and optimize the content production process, many digital tools must be used for measurement. As for the measurement indicators, in addition to the basic traffic, number of views and number of fans, you can also pay more attention to the number of interactions, the number of comments and the number of shares.
I read "108 Tips for Writing and Promotion in the New Media Industry": Use writing to open up a new world
If you want to do good marketing, you must first enrich your industry knowledge. Suppose you work for an interior design company. If you want to do some marketing so that customers will be willing to entrust their new home decoration work to your company, then it is best to first understand the relevant knowledge of interior design and home decoration. In addition, you can also take some time to compile frequently asked questions in the field of interior design so that potential audiences who...
I read "Pick up a pen and start writing, and your life will change": Write a life diary and pursue a better life
These numbers look quite amazing, and I also want to believe that the power of writing is immense! But for those who haven’t found the joy of writing yet, is there any way to start trying? The author encourages everyone to keep a life diary. Even the simplest questions often have profound meanings.
Writing good copy starts with understanding the target audience
I have seen product copy written by many merchants. The functions, specifications and features are densely written, and the price seems reasonable, but the results are not ideal. Think about it carefully, why is this? The reason is simple, because these copywritings do not lock in a clear target audience, nor do they use the language they are used to communicating... As a result, they naturally cannot arouse resonance.
How to set an accurate target audience?
When setting target audiences, in addition to paying attention to age, gender and occupation, we may also wish to pay more attention to the interests, values, personalities and various preferences of these groups. Regarding the setting and insights of the target audience, it is not just based on feelings, but through in-depth observation and supported by data collection and analysis, in order to truly figure out the clues.
Building workplace writing skills starts with taking notes
Whether we are taking interview notes or recording the experience of a wonderful lecture, the most important thing is to be able to reproduce the essence through simple and concise notes, so that people can read the notes afterwards as if they were reading a story.
Before you start writing, develop a content strategy
When writing, many people only give a complete description of the ins and outs of what happened. In my opinion, this is not enough. I suggest you write your own characteristics. If you could think about the starting point before starting to write? At the same time, plan how to break the topic and end it, as well as strengthen the viewpoints and related discussions, which will make the article more complete and more readable.
Use “leverage” skillfully to write
I have been blogging for more than ten years, and my writing career has been even longer. I have been writing since kindergarten! I know very well what writing is all about. What bottlenecks or blind spots will I encounter in the process of learning and exploring? And because I have been through it myself, I look forward to helping you break through various obstacles in writing.